Global Automotive Heads-up Display Market 2017-2021

  • ID: 4438601
  • Report
  • Region: Global
  • 100 pages
  • TechNavio
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FEATURED COMPANIES

  • Bosch
  • DENSO
  • Magna International
  • Nippon Seiki
  • Texas Instruments
  • Visteon
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

About Automotive Heads-up Display

A head-up display (HUD) shows information about the vehicle directly on the windshield that is positioned in front of the driver's line of sight. It was earlier developed in the aviation industry for pilots to look for information by keeping their heads up and straight rather than looking down at lower instruments for information. There are primarily two types of automotive HUDs: Combiner-projected HUDs and windshield-projected HUDs.

The analysts forecast the global automotive heads-up display market to grow at a CAGR of 34.09% during the period 2017-2021.

Covered in this report

The report covers the present scenario and the growth prospects of the global automotive heads-up display market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Automotive Heads-up Display Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • Bosch
  • Continental
  • DENSO
  • Nippon Seiki
  • Visteon
Other prominent vendors
  • Garmin
  • Magna International
  • Navdy
  • Pioneer Electronics
  • Texas Instruments
  • Valeo
  • YAZAKI
Market drivers
  • Decline in the average selling price of HUDs
  • For a full, detailed list, view the full report
Market challenges
  • High cost of HUDs
  • For a full, detailed list, view the full report
Market trends
  • AR HUDs to rejuvenate display space
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
2 of 5

FEATURED COMPANIES

  • Bosch
  • DENSO
  • Magna International
  • Nippon Seiki
  • Texas Instruments
  • Visteon
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Automotive display system
  • Automotive heads-up display
  • Regulatory framework
  • Market scenario of automotive HUDs
PART 05: MARKET LANDSCAPE
  • Market overview
  • Market size and forecast
  • Five forces analysis
PART 06: MARKET BY VEHICLE TYPE
  • Segmentation by vehicle type
  • Comparison by vehicle type
  • Global automotive HUD market by luxury cars segment
  • Global automotive HUD market by mid-segment cars
  • Market opportunity by vehicle type
PART 07: MARKET SEGMENTATION BY HUD TYPE
  • Segmentation by HUD type
  • Comparison by HUD type
  • Global automotive HUD market by windshield-projected HUDs
  • Global automotive HUD market by combiner-projected HUDs
  • Market opportunity by HUD type
PART 08: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas - market size and forecast
  • EMEA - market size and forecast
  • APAC - market size and forecast
  • Key leading countries
  • Market opportunity
PART 09: DECISION FRAMEWORK

PART 10: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 11: MARKET TRENDS
  • Accelerating demand from emerging markets leading to a consolidated growth in the display systems segment
  • Introduction of next-generation micro-display technologies to enable advent of advanced HUDs
  • AR HUDs to rejuvenate display space
  • Development of HUDs for commercial vehicles
PART 12: VENDOR LANDSCAPE
  • Competitive benchmarking
  • Other prominent and potential vendors
PART 13: VENDOR ANALYSIS
  • Vendor overview
  • Bosch
  • Continental
  • DENSO
  • Nippon Seiki
  • Visteon
PART 14: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Automotive display systems
Exhibit 02: Major requisites for automotive HUD systems
Exhibit 03: Existing regulatory frameworks governing automotive display systems across the globe
Exhibit 04: Segmentation of the global automotive HUD market
Exhibit 05: Global automotive HUD market 2016-2021 (million units)
Exhibit 06: Five forces analysis
Exhibit 07: Vehicle type - Market size and forecast 2016-2021 (%)
Exhibit 08: Comparison by vehicle type
Exhibit 09: Global automotive HUD market by luxury cars segment 2016-2021 (million units)
Exhibit 10: Global automotive HUD market by luxury cars segment - Year-over-year growth 2017-2021 (%)
Exhibit 11: Global automotive HUD market by mid-segment cars 2016-2021 (million units)
Exhibit 12: Global automotive HUD market by mid-segment cars - Year-over-year growth 2017-2021 (%)
Exhibit 13: Global automotive HUD market by HUD type 2016-2021 (%)
Exhibit 14: Comparison by HUD type
Exhibit 15: Global automotive HUD market by windshield-projected HUDs 2016-2021 (million units)
Exhibit 16: Global automotive HUD market by windshield-projected HUDs - Year-over-year growth 2017-2021 (%)
Exhibit 17: Global automotive HUD market by combiner-projected HUDs 2016-2021 (million units)
Exhibit 18: Global automotive HUD market by combiner-projected HUDs - Year-over-year growth 2017-2021 (%)
Exhibit 19: Global - Market share by geography 2017-2022 (%)
Exhibit 20: Regional comparison
Exhibit 21: Automotive HUD market in the Americas - market size and forecast 2016-2021 ($ million units)
Exhibit 22: Automotive HUD market in the Americas - Year-over-year growth 2017-2021 (%)
Exhibit 23: Top three countries in the Americas
Exhibit 24: Automotive HUD market in EMEA - market size and forecast 2016-2021 ($ million units)
Exhibit 25: Automotive HUD market in EMEA - Year-over-year growth 2017-2021 (%)
Exhibit 26: Top three countries in EMEA
Exhibit 27: Automotive HUD market in APAC - market size and forecast 2016-2021 ($ million units)
Exhibit 28: Automotive HUD market in APAC - Year-over-year growth 2017-2021 (%)
Exhibit 29: Top three countries in APAC
Exhibit 30: Key leading countries
Exhibit 31: Expected average selling price of HUDs in premium cars 2012-2021 ($)
Exhibit 32: Cars with HUDs in 2017
Exhibit 33: Other prominent vendors
Exhibit 34: Bosch: Recent developments
Exhibit 35: Continental: Product portfolio
Exhibit 36: Continental: Recent developments
Exhibit 37: DENSO: Product portfolio
Exhibit 38: DENSO: Recent developments
Exhibit 39: Nippon Seiki: HUD portfolio
Exhibit 40: Visteon: Recent developments
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FEATURED COMPANIES

  • Bosch
  • DENSO
  • Magna International
  • Nippon Seiki
  • Texas Instruments
  • Visteon
  • MORE
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

New Report Released: - Global Automotive Heads-up Display Market 2017-2021

The author of the report recognizes the following companies as the key players in the global automotive heads-up display market: Bosch, Continental, DENSO, Nippon Seiki, and Visteon.

Other Prominent Vendors in the market are: Garmin, Magna International, Navdy, Pioneer Electronics, Texas Instruments, Valeo, and Yazaki.

Commenting on the report, an analyst from the research team said: “One trend in the market is AR HUDs to rejuvenate display space. AR is an emerging technology that permits the overlay of computer graphics in the real world. AR HUDs display a virtual image precisely into the exterior view, thereby ensuring a comfortable and safe driving experience. AR HUDs generate a comprehensive view for the driver, which is a combination of the real scene viewed by end-users and an augmented, computer-generated, virtual scene with additional information.”

According to the report, one driver in the market is decline in the average selling price of HUDs. HUDs were initially adopted in selected luxury cars such as BMW and Mercedes-Benz. However, with advances in technology, HUDs are now being equipped in mid-size cars as well. The high growth potential of the global HUD market is encouraging vendors such as Garmin and Navdy to enter the aftermarket for HUDs. For instance, in 2013, Garmin introduced aftermarket HUDs showing navigation information on windshields in cars for $130. Generally, HUDs cost approximately $1,000 for automotive OEMs. This has increased the price pressure on HUD manufacturers that supply HUDs to automotive OEMs, leading to a decline in the average selling price of HUDs.

Further, the report states that one challenge in the market is high cost of HUDs. HUDs are still in the development stage and are yet to be widely accepted. The market for HUDs is mostly restricted to luxury cars. Also, the high cost of production has resulted in a fewer number of manufacturers entering the HUD market. This has led to the high ASP of HUDs in the automotive sector, which is a critical factor as this cost is passed onto end-consumers. Automotive OEMs operate at a low profit margin and are constantly making efforts to reduce their costs. Owing to their high cost, HUDs are initially embraced only in premium and luxury cars. Adoption of HUDs is limited in mid-segment cars.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

  • Bosch
  • Continental
  • DENSO
  • Nippon Seiki
  • Visteon
  • Garmin
  • Magna International
  • Navdy
  • Pioneer Electronics
  • Texas Instruments
  • Valeo
  • Yazaki
Note: Product cover images may vary from those shown
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