TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions

  • ID: 4438865
  • Report
  • 48 pages
  • GlobalData
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FEATURED COMPANIES

  • Balkoma Women
  • Haidilao
  • Keurig
  • McCain
  • Nourish Baby
  • Purina
  • MORE
TrendSights Analysis: Situational Complexity - The evolution of consumer life stages and how this is influencing spending intentions

Summary

"TrendSights Analysis: Situational Complexity", is part of the TrendSights series and explores how brands can provide a superior and more unique fit for specific consumer segments.

Family, career, and life progression is becoming more complex and is defying conventional wisdom. Predictable shifts from one life-stage to the next are also less common in what represents a blurring of life-stages.

Scope
  • Over two thirds of consumers agree that they are likely to buy products developed for their lifestyle.
  • Almost a third of consumers disagree that they feel pressure to conform to traditional cultural and societal norms.
  • Over half of consumers view themselves as being more liberal than the generation before them.
Reasons to buy
  • Gain insight into the different routes through by which products can align with the Situational Complexity trend including examples of best-in-class innovation.
  • Compare the presence of this trend in each industry across the FMCG space, and learn what the key opportunities are.
  • Identify the innovation implications of Situational Complexity for your sector.
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Balkoma Women
  • Haidilao
  • Keurig
  • McCain
  • Nourish Baby
  • Purina
  • MORE
1. Trend snapshot

2. Adulthood

3. Marriage and Coupling

4. Parenthood

5. Seniors and Retirement

6. What next?

7. Appendix
Note: Product cover images may vary from those shown
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  • Keurig
  • Milk Makeup
  • Gizeh
  • Balkoma Women
  • Postmates
  • Misspao
  • Pantene
  • Hero
  • Haidilao
  • Doritos
  • Lush
  • Johnson's Baby
  • Nourish Baby
  • McCain
  • Purina
  • Sau Tao
  • Unidiet
  • L'Oreal
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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