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North American Mobilized Sales Force Automation Market, Forecast to 2021

  • ID: 4439489
  • Report
  • December 2017
  • Region: North America, United States
  • 63 pages
  • Frost & Sullivan
Optimizing Selling Processes and Creating Growth Opportunities


  • Aptean
  • AT&T
  • Base
  • Infor
  • Maximizer
  • NetSuite
  • MORE

This study examines the evolving mobile sales force automation (SFA) market in North America. Mobile SFA applications are software solutions that extend sales force automation capabilities to a sales professional's smartphone, tablet, and/or wearable. Capabilities can range from basic account, opportunity, and contact management to also encompass more complex assistance and guidance such as forecasting, quote management, sophisticated analytics, etc. Key trends, adoption dynamics, the competitive landscape, potential growth opportunities, and revenue and user forecasts are defined and discussed.

Key Questions this will Answer

  • What developments are disrupting the mobilized sales force automation industry and what opportunities will they spark as a result?
  • Is the definition of a mobile SFA solution evolving? Are today’s solutions meeting customer needs?
  • What growth opportunities exist in this market, today and over the near term? How can providers establish a competitive advantage?

CEO’s Perspective

Reflecting strong levels of satisfaction, a high percentage of current mobile SFA users plan to expand their deployments over the near term, becoming major contributors to future market growth.  

Note: Product cover images may vary from those shown


  • Aptean
  • AT&T
  • Base
  • Infor
  • Maximizer
  • NetSuite
  • MORE

1. Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO’s Perspective

2. Market Overview

  • Market Definitions
  • Key Questions This Study Will Answer
  • Distribution Channels
  • Distribution Channels Discussion
  • Key Trends

3. Drivers and Restraints - Total Mobilized Sales Force Automation Market  

  • Market Drivers
  • Market Restraints

4. Forecasts and Trends - Total Mobilized Sales Force Automation Market

  • Forecast Assumptions
  • User and Revenue Forecast
  • User and Revenue Forecast Discussion
  • Pricing Trends and Forecast
  • Pricing Trends and Forecast Discussion
  • Percent Revenue Forecast by Distribution Channel
  • Percent Revenue Forecast Discussion by Distribution Channel

5. Competitive Analysis - Total Mobilized Sales Force Automation Market

  • Transformation in the Mobilized Sales Force Automation Industry
  • Competitive Environment
  • Competitive Factors and Assessment

6. Growth Opportunities and Companies to Action - Providers of Mobilized SFA Solutions

  • Growth Opportunity 1 - Sales Expansion/Cross-Sell
  • Growth Opportunity 2 - Predictive/Prescriptive Analytics
  • Growth Opportunity 3 - Vertical-Specific Solutions
  • Growth Opportunity 4 - Solution Integration
  • Growth Opportunity 5 - Modularization
  • Strategic Imperatives for Mobile SFA Providers

7. The Last Word

  • The Last Word - Predictions
  • Legal Disclaimer

8. Appendix

  • Market Engineering Methodology
  • Market Engineering Measurements
  • Additional Sources of Information on Mobilized Sales Force Automation
  • Partial List of Companies Interviewed
  • Profiles of Key Industry Participants
  • Aptean Profile
  • AT&T Profile
  • Base Profile
  • Infor Profile
  • Maximizer Profile
  • NetSuite Profile
  • Salesforce Profile
  • SAP AG Profile
  • SugarCRM Profile
  • Verizon Profile
  • List of Abbreviations
  • Learn More - Next Steps
  • List of Exhibits
Note: Product cover images may vary from those shown

A selection of companies mentioned in this report includes:

  • AT&T
  • Aptean
  • Base
  • Infor
  • Maximizer
  • NetSuite
  • SAP AG
  • Salesforce
  • SugarCRM
  • Verizon
Note: Product cover images may vary from those shown