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Analysis of the Indian Air Purifier Market, Forecast to 2021

  • ID: 4439496
  • Report
  • December 2017
  • Region: India
  • 108 pages
  • Frost & Sullivan
Rising Disposable Income, Improving Lifestyle, and Worsening Air Pollution Driving Market Growth


  • Atlanta Healthcare
  • Crusaders
  • Forbes
  • Intex
  • LG
  • Philips

Heightened awareness of the importance of indoor air quality and growing concerns on the impact of impure air quality on general well-being of people have raised demand for air purifiers in the last few years. Growing affordability, rising hygiene concerns, aspiration to lead a healthy lifestyle, and rapid decline in prices of air purifiers will further boost the growth of the market. Indoor environments, such as residential homes, small-sized commercial/industrial units and automobiles are the key areas for usage and installation of air purifier. High installation, maintenance, and filter replacement cost have made air purifiers perceive as a luxury item, prohibiting mass reach of the product in the price-sensitive Indian markets.

The air purifier market is highly fragmented due to multiple new entrants and new business models. In future, consolidation will organize the market. Philips, Sharp, Eureka Forbes, Daikin, Panasonic, and Blueair are the key companies, with many new participants entering the market each year. Keeping costs competitive will be crucial for suppliers to expand their market potential and increase product adoption. Technology offerings, product pricing, and after-sales service will be the key differentiators for the participants in the future. Localization is in the cards as companies seek better control of the supply chain to manage product cost and, thereby, increase sales. The market is flooded with low, mid- to superior-quality products offering varied technologies in the prices ranging from $40 to $1,500 per unit. The price decline is expected to be steeper in the coming years as technology development in air purifiers continues to be a focus area for suppliers.

Among the air purifying technologies currently available, HEPA-based air purifiers occupy more than 95% of the total air purifier sales. Lack of standards regarding filtration process has further complicated the market as low-quality products may erode consumer confidence in the technology before the market may properly evolve. Retail stores are the major channel for sales of air purifiers currently; although sales through eCommerce platform are limited, consumers are still increasingly visiting online sites to enquire and compare prices and features of air purifier brands before making the decision. Growth in sales of air purifiers is inevitable as an increasing number of households enter the affordable income category and seek better living conditions. As deteriorating air quality increasingly becomes a major concern to health, technologies that can filter multiple pollutants and are intelligent and cost-effective will gain traction across end-user segments.

Key Questions this will Answer

  • Are the products/services offered today meeting customer needs or is additional development needed? Which segments of air purifiers are significant in the market?
  • What channels of distribution would become prominent in the coming year?
  • Are the existing players positioned correctly to remain competitive in the market in the forecast period?
Note: Product cover images may vary from those shown


  • Atlanta Healthcare
  • Crusaders
  • Forbes
  • Intex
  • LG
  • Philips

1. Executive Summary

  • Key Findings
  • Market Engineering Measurements
  • CEO’s Perspective

2. Market Overview

  • Market Definitions
  • Market Segmentation
  • Key Questions This Study Will Answer
  • Market Segmentation
  • Market Distribution Channels

3. Drivers and Restraints-Total Air Purifier Market

  • Market Drivers
  • Drivers Explained
  • Market Restraints
  • Restraints Explained

4. Forecasts and Trends-Total Air Purifier Market

  • Market Engineering Measurements
  • Forecast Assumptions
  • Unit Shipment and Revenue Forecast
  • Unit Shipment and Revenue Forecast Discussion
  • Air Quality Index
  • Facts on Pollution Level Across India
  • PEST Analysis
  • Top 5 States with High Awareness on Air Purifier
  • Pricing Trends and Forecast
  • Pricing Trends and Forecast Discussion
  • Revenue Forecast by Technology
  • Revenue Forecast Discussion by Technology
  • Revenue Forecast by Vertical Market
  • Revenue Forecast Discussion by Vertical Market
  • Percent Revenue Forecast by Distribution Channel
  • Percent Revenue Forecast Discussion by Distribution Channel

5. Market Share and Competitive Analysis-Total Air Purifier Market

  • Market Share
  • Market Share Analysis
  • Competitive Environment
  • Market Assessment of Brands
  • Competitive Factors and Assessment
  • New Market Entrants in the Indian Air Purifier Market
  • Competitive Positioning
  • Profile: Philips Electronics India Pvt. Ltd.
  • Profile: Sharp Electronics India
  • Profile: Kent RO Systems
  • Profile: Eureka Forbes
  • Profile: Panasonic India Pvt Ltd.
  • Brief Profiles-Daikin India, Atlanta Healthcare, and Blueair India

6. Growth Opportunities and Companies to Action

  • Growth Opportunity 1: Market Expansion
  • Growth Opportunity 2: Create Differentiation Through Value-add Services
  • Growth Opportunity 3: Partnering to Create New Business Models
  • Strategic Imperatives for Success and Growth

7. Mega Trends and Industry Convergence Implications

  • Mega Trend Impact on the Air Purifier Market
  • Economic Growth-Mega Trend
  • India Urbanization Rate-Mega trend
  • Growing Economy and Urbanization-Mega Trend Explained
  • Social Trends in India-Mega Trend
  • Social Trends in India-Mega Trend Explained
  • Healthcare Market-Outlook for India
  • Growing Healthcare Market-Mega Trend Explained
  • eRetailing Landscape in India-Mega Trend
  • India Online Shopping Preferences-Mega Trend
  • Bricks and Clicks Models Currently Being Adopted in India
  • Bricks and Clicks-Mega Trend Explained

8. Residential Segment Analysis

  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Revenue Forecast Discussion

9. Institutional Segment Analysis

  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Revenue Forecast Discussion

10. Other Segment Analysis

  • Key Findings
  • Market Engineering Measurements
  • Revenue Forecast
  • Revenue Forecast Discussion
  • Increase in Motorcycle Registration Proportionate the Sales of Air Purifier
  • Outlook on Automotive
Note: Product cover images may vary from those shown
  • Atlanta Healthcare
  • Blue Star
  • Blueair
  • Crusaders
  • Daikin
  • Eureka
  • Forbes
  • Godrej
  • HSIL
  • Intex
  • Kent RO
  • LG
  • Lasko
  • Mirc
  • Panasonic
  • Philips
  • Sharp
  • Toray
  • Xiaomi
Note: Product cover images may vary from those shown