Global Mobile Analytics Market 2017-2021

  • ID: 4439509
  • Report
  • Region: Global
  • 111 pages
  • TechNavio
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FEATURED COMPANIES

  • Adjust
  • Amazon Web Services
  • Appsee
  • Flurry (Yahoo!)
  • IBM
  • Microsoft
  • MORE
About Mobile Analytics

Mobile analytics aims at analyzing the mobile website traffic and mobile apps, which are similar to traditional analytics. It involves the use of data collected from visitors accessing a website or an app using their mobile devices. Mobile analytics help determine the best mobile marketing campaigns for a business and also the aspects of the websites and apps that are most suitable for handling mobile traffic. This analysis includes mobile search marketing, mobile advertising, desktop promotion, and text campaigns of mobile sites and services.

The analysts forecast the global mobile analytics market to grow at a CAGR of 20.36% during the period 2017-2021.

Covered in this report
The report covers the present scenario and the growth prospects of the global mobile analytics market for 2017-2021. The report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Mobile Analytics Market 2017-2021, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

key vendors
  • Adobe Systems
  • Amazon Web Services
  • Google
  • IBM
  • Microsoft
Other prominent vendors
  • Adjust
  • Amplitude
  • Appsee
  • CA Technologies
  • Flurry (Yahoo!)
  • Localytics
  • Segment
  • Upsight
  • Webtrends
Market drivers
  • Emergence of big data
  • For a full, detailed list, view the full report
Market challenges
  • Lack of skilled analytics professionals
  • For a full, detailed list, view the full report
Market trends
  • Growing focus on BI
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2021 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
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2 of 5

FEATURED COMPANIES

  • Adjust
  • Amazon Web Services
  • Appsee
  • Flurry (Yahoo!)
  • IBM
  • Microsoft
  • MORE
PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: INTRODUCTION
  • Market outline
PART 05: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 06: MARKET SIZING
  • Market definition
  • Market sizing 2016
  • Market size and forecast
PART 07: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 08: MARKET SEGMENTATION BY PLATFORM
  • Segmentation by platform
  • Comparison by platform
  • iOS – Market size and forecast 2016-2021
  • Android – Market size and forecast 2016-2021
  • Windows – Market size and forecast 2016-2021
  • Others – Market size and forecast 2016-2021
  • Market opportunity by platform
PART 09: MARKET SEGMENTATION BY END-USER
  • Segmentation by end-user
  • Comparison by end-user
  • BFSI – Market size and forecast 2016-2021
  • Healthcare – Market size and forecast 2016-2021
  • Manufacturing – Market size and forecast 2016-2021
  • Retail – Market size and forecast 2016-2021
  • Others – Market size and forecast 2016-2021
  • Market opportunity by end-user
PART 10: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas – Market size and forecast 2016-2021
  • EMEA – Market size and forecast 2016-2021
  • APAC – Market size and forecast 2016-2021
  • Key leading countries
  • Market opportunity
PART 11: BUYING CRITERIA
  • Buying criteria for mobile analytics
PART 12: DECISION FRAMEWORK

PART 13: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 14: MARKET TRENDS
  • Growing focus on BI
  • Increase in adoption of BYOD policy
  • Integration with social media
  • SaaS-based predictive analytics
PART 15: VENDOR LANDSCAPE
  • Competitive scenario
  • Key leading vendors
  • Other prominent vendors
PART 16: VENDOR ANALYSIS
  • Vendor overview
PART 17: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market: Global BI market 2016 ($ bn)
Exhibit 02: Related market: Global software analytics market 2016 ($ bn)
Exhibit 03: Global BI market: Overview
Exhibit 04: Market characteristics
Exhibit 05: Market segments
Exhibit 06: Market definition - inclusions and exclusions checklist
Exhibit 07: Market size 2016
Exhibit 08: Validation techniques employed for market sizing - 2016
Exhibit 09: Global – Market size and forecast 2016-2021 ($ bn)
Exhibit 10: Global – Year-over-year growth 2017-2021 (%)
Exhibit 11: Five forces analysis 2016
Exhibit 12: Five forces analysis 2021
Exhibit 13: Bargaining power of buyers
Exhibit 14: Bargaining power of suppliers
Exhibit 15: Threat of new entrants
Exhibit 16: Threat of substitutes
Exhibit 17: Threat of rivalry
Exhibit 18: Five forces analysis
Exhibit 19: Platform – Market share 2016-2021 (%)
Exhibit 20: Comparison by platform
Exhibit 21: iOS – Market size and forecast 2016-2021 ($ bn)
Exhibit 22: iOS – Year-over-year growth 2017-2021 (%)
Exhibit 23: Android – Market size and forecast 2016-2021 ($ bn)
Exhibit 24: Android – Year-over-year growth 2017-2021 (%)
Exhibit 25: Windows – Market size and forecast 2016-2021 ($ bn)
Exhibit 26: Windows – Year-over-year growth 2017-2021 (%)
Exhibit 27: Others – Market size and forecast 2016-2021 ($ mn)
Exhibit 28: Others – Year-over-year growth 2017-2021 (%)
Exhibit 29: Market opportunity by platform
Exhibit 30: End-user – Market share 2016-2021 (%)
Exhibit 31: Comparison by end-user
Exhibit 32: BFSI – Market size and forecast 2016-2021 ($ bn)
Exhibit 33: BFSI – Year-over-year growth 2017-2021 (%)
Exhibit 34: Healthcare – Market size and forecast 2016-2021 ($ bn)
Exhibit 35: Healthcare – Year-over-year growth 2017-2021 (%)
Exhibit 36: Manufacturing – Market size and forecast 2016-2021 ($ bn)
Exhibit 37: Manufacturing – Year-over-year growth 2017-2021 (%)
Exhibit 38: Retail – Market size and forecast 2016-2021 ($ bn)
Exhibit 39: Retail – Year-over-year growth 2017-2021 (%)
Exhibit 40: Others – Market size and forecast 2016-2021 ($ bn)
Exhibit 41: Others – Year-over-year growth 2017-2021 (%)
Exhibit 42: Market opportunity by end-user
Exhibit 43: Global – Market share by geography 2016-2021 (%)
Exhibit 44: Regional comparison
Exhibit 45: Americas – Market size and forecast 2016-2021 ($ bn)
Exhibit 46: Americas – Year-over-year growth 2017-2021 (%)
Exhibit 47: Top 3 countries in Americas
Exhibit 48: EMEA – Market size and forecast 2016-2021 ($ bn)
Exhibit 49: EMEA – Year-over-year growth 2017-2021 (%)
Exhibit 50: Top 3 countries in EMEA
Exhibit 51: APAC – Market size and forecast 2016-2021 ($ bn)
Exhibit 52: APAC – Year-over-year growth 2017-2021 (%)
Exhibit 53: Top 3 countries in APAC
Exhibit 54: Key leading countries
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FEATURED COMPANIES

  • Adjust
  • Amazon Web Services
  • Appsee
  • Flurry (Yahoo!)
  • IBM
  • Microsoft
  • MORE
New Report Released: – Global Mobile Analytics Market 2017-2021

The author of the report recognizes the following companies as the key players in the global mobile analytics market: Adobe Systems, Amazon Web Services, Google, IBM, and Microsoft.

Other Prominent Vendors in the market are: Adjust, Amplitude, Appsee, CA Technologies, Flurry (Yahoo!), Localytics, Segment, Upsight, and Webtrends.

Commenting on the report, an analyst from the research team said: “One trend in the market is growing focus on BI. Organizations are investing in BI and analytics to improve the decision-making capabilities of enterprises. This integration with mobile platforms has helped analytics solutions to become comprehensive. BI solutions combined with analytics are capable of handling a large amount of unstructured data to help identify and analyze business patterns. In most cases, BI applications collate data from data warehouses, analyze the data, and provide a decision-support system.”

According to the report, one driver in the market is emergence of big data. Big data is the set of structured and unstructured data in an organization that cannot be processed using a structured database and software implementation. Organizations collect information about their customers through cache data and their browsing habits. This raw data is converted into business intelligence by using mobile analytic tools and is used to make business decisions. In addition, this technology allows organizations to use historical data in combination with present insights for the prediction of future outcomes.

Further, the report states that one challenge in the market is lack of skilled analytics professionals. The mobile analytics model is a relatively new technology for most enterprises, which do not have the experience of working with analytics vendors. Hence, it has become one of the most challenging factors for organizations. The lack of confidence or experience of analytics vendors to perform tasks is decreasing the adoption rate of mobile analytics. In many cases, inexperienced users do not recognize the sources of data and are not able to analyze them properly. Enterprises providing cost-effective IT infrastructure are also concerned if the vendors can provide them with a good ROI. Moreover, as cloud computing does not have universally recognized standards, end-users face issues when framing compliance standards or while switching services from one cloud service provider to another.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
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  • Adobe Systems
  • Amazon Web Services
  • Google
  • IBM
  • Microsoft
  • Adjust
  • Amplitude
  • Appsee
  • CA Technologies
  • Flurry (Yahoo!)
  • Localytics
  • Segment
  • Upsight
  • Webtrends
Note: Product cover images may vary from those shown
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