Australia - Telecoms Industry: Statistics and Forecasts - Product Image

Australia - Telecoms Industry: Statistics and Forecasts

  • ID: 4450910
  • Report
  • Region: Australia
  • 130 Pages
  • Paul Budde Communication Pty Ltd
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Australia’s National Broadband Network Finally Gains Momentum

FEATURED COMPANIES

  • 3
  • Foxtel
  • iiNet
  • NBN
  • SingTel
  • TPG
  • MORE

This report covers extensive statistics and forecasts for the Australian telecoms and Digital Media markets over a wide range of topics including:

  • Overall Telecoms Industry segmented by major provider (including second tier markets) and by telecommunications service.
  • Mobile and Mobile Broadband segment.
  • Smartphones, Tablets and Handset Market.
  • Fixed Broadband Market: NBN, FTTN, VDSL, FTTP, FTTB and HFC Networks.
  • Fixed Wireless and Satellite Networks.
  • Pay TV and Free-to-Air TV.
  • Video Streaming.
  • Digital Media - Apps and Services including Social Media, Online news, online shopping, online news and online music.

While fixed-line telephony traffic and revenue are declining, the mobile broadband market is growing steadily. Fixed-line broadband on the copper network is also declining as fibre and fixed-wireless broadband services become more widely available, through the National Broadband Network (NBN)’s multi-technology architecture, with its emphasis on VDSL with Fibre-to-the Node (FttN). In time, much of the voice traffic will be data packet via technologies such as Voice over Long-term Evolution (VoLTE).

Mobile subscriber growth is being driven by population increases as well as a rise in the number of people using two or more mobile subscriptions. Very slow growth is predicted over the next five years to 2022 with penetration rates predicted to rise only slightly above projected population increase. Revenue for Mobile Network Operators (MNOs) in recent years has been characterised by the continuing take up of services based on LTE technology, and to the rising proportion of mobile data to overall revenue.

For all operators, price competition combined with a focus on managing their mobile businesses as they adapt to new technologies being brought into play, have led to considerable pressure in recent years.

The release of spectrum for LTE mobile broadband use, as well as an increased uptake by consumers and businesses, is helping to offset the decline in revenue from fixed-line services, although as user uptake increases so will the amount of bandwidth consumed.

Other sources of revenue for the major telcos include broadband, data and IP access, business services and applications, cloud computing and other telco services. New revenue streams from fibre and cloud computing in particular are assisting the telcos to compensate for revenue losses from traditional revenue streams.

The second-tier telco market continues to grow strongly. Developments in this market have been dominated by industry consolidation a process that is set to continue over coming years, in particular from Vocus and TPG, both of which continue to grow through increased scale via mergers and acquisitions.

Within the market there is a dynamic shift among customers to fibre networks, as this infrastructure is being built out by nbn (NBN Co), the company responsible for the national broadband deployment. Australia’s broadband sector is making improved progress in its migration to a multi-technology NBN.

Growth in the overall number of broadband subscribers is expected to continue to slow further into 2018, with most growth coming from the mobile wireless and fibre broadband markets.

The DSL sector is expected to shrink as customers are migrated to the NBN in areas where services become available, while subscribers on HFC infrastructure will continue to be provided by existing cable within the NBN’s multi-technology mix.

Internationally, the adoption of broadband ranks Australia below many other developed countries, however there has been a moderate improvement over the past two years due to the continued rollout of the nbn.

There are two major categories of paid online video content: Pay-per-view video-on-demand (PVOD) and subscription video-on-demand (SVOD) services. SVOD has emerged as the major category of paid online content in Australia. The global streaming revolution is gathering pace. Streaming is closing in on broadcast TV. Rapid increase in rate of adoption of SVOD is occurring where high quality broadband is already available. NBN will accelerate this trend as the mass deployment of high quality (fibre) broadband takes place which will significantly decrease cost of delivery of SVOD.

Key Developments:

  • While fixed-line telephony traffic is declining, the mobile broadband market is growing.
  • The second-tier market continues to grow strongly.
  • Growth in broadband subscribers is expected to continue to slow further into 2018.
  • Most broadband growth will come from the mobile wireless and fibre broadband markets.
  • Consolidation within the broadband market will provide greater reach and scale.
  • SVOD has emerged as the major category of paid online content in Australia.
  • NBN will accelerate this trend.
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FEATURED COMPANIES

  • 3
  • Foxtel
  • iiNet
  • NBN
  • SingTel
  • TPG
  • MORE

1. Industry Overview
1.1 Total Telco Market by Major Service
1.1.1 Market Analysis
1.1.2 Revenue Statistics and Market Forecast
1.2 Total Telco Market by Major Provider
1.2.1 Market Analysis
1.2.2 Revenue Statistics and Market Forecast by Major Provider
1.3 2nd-Tier Telcos
1.3.1 Market Analysis
1.3.2 Revenues Statistics and Market Forecast 2nd Tier Telcos
1.4 Fixed Line Statistics

2. Mobile Subscribers, Revenues and Forecasts
2.1 Mobile subscriber statistics
2.1.1 Total Mobile subscribers and Market Forecast
2.1.2 Operator market shares and growth
2.1.3 Prepaid and postpaid subscribers by operator
2.1.4 2G, 3G and 4G subscribers
2.1.5 Wholesale market
2.1.6 International Comparisons
2.2 Mobile Services Revenues, Forecast and Market Analysis
2.3 Operator revenue statistics overview
2.3.1 Revenue by major operator
2.3.2 Revenue Market share and Trends by Operator
2.3.3 Revenue Trends by Service
2.4 Average revenue per user (ARPU)
2.4.1 Overview of ARPU
2.4.2 Blended ARPU
2.4.3 Prepaid and postpaid ARPU

3. Mobile Broadband
3.1 Mobile broadband subscribers
3.2 Fixed wireless broadband market
3.2.1 Overview

4. Smartphones, Tablets and Handset Market
4.1 Market overview
4.2 Wearable technology
4.3 Smartphone, tablet and handset statistics
4.3.1 Smartphone data usage Statistics
4.3.2 Smartphone Usage Statistics
4.3.3 Smartphone and other Device Ownership
4.3.4 Smartphone and tablet Shipments
4.3.5 Handset supplier market shares
4.3.6 Tablet sales falling

5. Fixed Broadband Market
5.1 Overview and Statistics
5.1.1 Fixed Broadband - Subscriber Statistics
5.1.2 Fixed Broadband market consolidation
5.1.3 Forecasts - Fixed broadband subscribers
5.1.4 Statistics
5.1.5 Australian Business Broadband Market
5.2 NBN - Statistical Overview
5.2.1 Introduction
5.2.2 NBN Wholesale Provider Overview
5.2.3 NBN Statistical Overview
5.3 FTTN and VDSL
5.3.1 FTTH, FTTN Statistics
5.3.2 FttN overview 2014-2018
5.4 FTTP, FTTB roll outs
5.4.1 Statistics 2017
5.4.2 FTTP statistical overview 2014-2018
5.4.3 Migration of business services
5.5 HFC Networks
5.5.1 Overview
5.6 Fixed Wireless and Satellite Networks
5.6.1 Overview

6. Pay TV and Free-to-Air TV
6.1 Pay TV
6.1.1 Subscriber statistics
6.1.2 Consumer penetration statistics
6.1.3 Usage Statistics - 2016 - 2017
6.1.4 Revenue statistics
6.1.5 Advertising revenue
6.1.6 ARPU and Churn Statistics
6.2 Free-to-Air
6.2.1 Usage Statistics - 2017
6.2.2 Usage Statistics - 2015 - 2016
6.2.3 Advertising market statistics

7. Video Streaming
7.1 Definitions
7.2 SVOD Subscribers and Usage Statistics
7.2.1 2017 Statistics
7.2.2 2016 Statistics
7.2.3 Subscribers and Pricing by Provider
7.2.4 Forecasts and Future Trends

8. Digital Media - Apps and Services
8.1 Over-The-Top (OTT) Communication Tools
8.2 General Usage Trends
8.3 Key Social Network Providers
8.3.1 Statistics
8.3.2 Facebook
8.3.3 LinkedIn
8.3.4 Twitter
8.3.5 Instagram
8.4 Social Media Trends - Consumer Segment
8.4.1 Usage Trends - 2017
8.5 Online Shopping
8.6 Online Music
8.7 Online News

List of Tables
Table 1 - Total telecoms market, retail revenue and forecast - 2007 - 2022
Table 2 - Total telecoms market - retail revenue by service - 2007 - 2019
Table 3 - Total telecoms market - annual growth by service - 2008 - 2019
Table 4 - Total telecoms market - market share by service - 2007 - 2019
Table 5 - Historic - Total telecoms market - retail revenue by service - 2001 - 2015
Table 6 - Historic - Total telecoms market - annual retail growth by service - 2001 - 2015
Table 7 - Historic - Total telecoms market - retail market share by service - 2000 - 2015
Table 8 - Total Telecoms Revenue by Major Provider / Category - 2014 - 2019
Table 9 - Total Telecoms Revenue Annual Growth by Major Provider / Category - 2014 - 2019
Table 10 - Total Telecoms Revenue Market Share by Major Provider / Category - 2014 - 2019
Table 11 - Historic - Total telecoms revenues by smaller operators, and total - 2005 - 2013
Table 12 - Historic - Total telecoms revenues by major providers - 2000 - 2004
Table 13 - Second-tier telcos - total revenue and annual change - 2010 - 2019
Table 14 - Second-tier telcos - revenue ($million) by major provider - 2014 - 2017
Table 15 - Second-tier telcos - Revenue and Market Share by major provider - 2017
Table 16 - Historic - Second-tier telcos - revenue by provider - 2010 - 2014
Table 17 - Historic - Second-tier telcos - revenue by major provider - annual change - 2010 - 2014
Table 18 - Historic - Second-tier telcos - revenue by major provider - relative market shares - 2010 - 2014
Table 19 - Historic - Second-tier telcos - revenue by provider (historic) - 2004 - 2007
Table 20 - Historic - Second-tier telcos - revenue by major provider - relative market shares - 2004 - 2007
Table 21 - Fixed-line telephone services in operation (millions) - 2013 - 2017
Table 22 - Percentage of Australians with a fixed-line telephone service at home - 2013 - 2017
Table 23 - Mobile subscribers, penetration and annual change (with forecast) - 2000 - 2022
Table 24 - Mobile subscribers (millions) by MNO (with forecast) - 2009 - 2019
Table 25 - Annual change of mobile subscribers by MNO - 2010 - 2019
Table 26 - Market share of mobile subscribers by MNO (with forecast) - 2010 - 2019
Table 27 - Historic - Annual change of mobile subscribers by carrier - 1995; 1997; 2000 - 2009
Table 28 - Historic - Retail mobile subscriber market share by MNO and MNVO - 2015 - 2016
Table 29 - MNO prepaid subscribers (millions) by operator - 2009 - 2017
Table 30 - MNO market share of prepaid subscribers - 2009 - 2017
Table 31 - MNO postpaid subscribers (millions) by operator - 2009 - 2017
Table 32 - MNO market share of postpaid subscribers - 2009 - 2017
Table 33 - MNO total market of prepaid and postpaid subscribers (millions) - 2009 - 2017
Table 34 - MNO total market proportion of prepaid and postpaid subscribers - 2009 - 2017
Table 35 - Prepaid as % of Total Subscribers by Operator - 2009 - 2017
Table 36 - Postpaid as % of Total Subscribers by Operator - 2009 - 2017
Table 37 - Historic - Share of postpaid subscribers by MNO and MNVO - 2014 - 2015
Table 38 - Historic Share of prepaid subscribers by MNO and MNVO - 2014 - 2015
Table 39 - Historic - 3G mobile subscribers by carrier - 2003 - 2011
Table 40 - Historic - Annual change of 3G mobile subscribers by carrier - 2007 - 2011
Table 41 - Historic - Proportion of 3G mobile subscribers versus total subscribers by carrier - 2006 - 2011
Table 42 - Historic - 2G mobile subscribers by carrier - 2006 - 2011
Table 43 - Historic - Annual change of 2G mobile subscribers by carrier - 2006 - 2011
Table 44 - Telstra wholesale subscribers - 2009 - 2016
Table 45 - Vodafone wholesale (MVNO) subscribers - 2014 - 2016
Table 46 - Total mobile services market revenue and annual change (with forecast) - 2005 - 2019
Table 47 - Historic - Total mobile services market revenue and annual change - 1993 - 2009
Table 48 - Telstra mobile services revenue - 2009 - 2017
Table 49 - Telstra mobile prepaid and postpaid revenue - 2008 - 2017
Table 50 - Vodafone Australia revenue - 2009 - 2017
Table 51 - Optus mobile revenue - 2013 - 2017
Table 52 - Annual change of mobile market revenue per major operator - 2005 - 2017
Table 53 - Historic - Mobile market revenue per major operator - 1993 - 2004
Table 54 - Historic - Annual change of mobile market revenue per major operator - 1994; 1997; 2000 - 2004
Table 55 - Mobile market share in revenue per major operator - 2000 - 2017
Table 56 - Telstra mobile and broadband revenue - 2009 - 2017
Table 57 - Blended monthly ARPU by MNO - 2000 - 2017
Table 58 - Telstra mobile ARPU - prepaid, postpaid, mobile broadband - 2004 - 2017
Table 59 - Optus postpaid ARPU per month - 2004 - 2017
Table 60 - VHA Monthly ARPU - 2015- 2016
Table 61 - Wireless broadband subscribers by access type - 2009 - 2017
Table 62 - Mobile broadband subscribers by mobile network operator - 2007 - 2017
Table 63 - Estimated mobile broadband data downloaded in Petabytes - 2007 - 2017
Table 64 - Fixed wireless broadband subscribers - 2010 - 2017
Table 65 - Proportion of people using smartphones for internet access - 2012 - 2017
Table 66 - Internet connections via mobile handsets - 2011 - 2017
Table 67 - Use of mobile phones and ownership of smartphones - 2013 - 2017
Table 68 - Percentage of Australians mobile-only / no fixed-line telephone at home 2013 - 2017
Table 69 - Australian handset shipments (historic) - 2004 - 2009
Table 70 - Australian handset shipments - 2010 - 2016
Table 71 - Historic - Australian handset brand market share - major suppliers - 2008 - 2014
Table 72 - Estimated tablet users - 2010 - 2012; 2015 - 2016
Table 73 - Tablet market share by manufacturer - 2014 - 2015
Table 74 - Total Broadband Subscribers - Fixed vs Wireless - 2011 - 2017
Table 75 - Total Broadband Subscribers - Fixed vs Wireless, annual growth - 2012 - 2017
Table 76 - Total Broadband Subscribers - Fixed vs Wireless, market share - 2011 - 2017
Table 77 - Historic - Total broadband subscribers and annual change - 2000 - 2011
Table 78 - Total Broadband Subscribers by Access Type - 2011 - 2017
Table 79 - Total Broadband Subscribers by Access Type, annual growth - 2012 - 2017
Table 80 - Total Broadband Subscribers by Access Type, market share - 2011 - 2017
Table 81 - Fixed Broadband Subscribers - DSL, Cable, Fibre - 2011 - 2017
Table 82 - Historic - Broadband market share by technology - 2008 - 2015
Table 83 - Fixed Broadband retail subscribers (thousands) by major provider - 2010 - 2017
Table 84 - Fixed Broadband retail subscriber annual growth by major provider - 2011 - 2017
Table 85 - Fixed Broadband retail subscribers market share by major provider - 2014 - 2017
Table 86 - Historic - Total business and residential broadband subscribers
Table 87 - Telstra broadband subscribers by sector - 2007 - 2016
Table 88 - Historic - Broadband revenues by major provider - 2005 - 2015
Table 89 - Historic - Annual change in broadband access revenues by major provider - 2006 - 2015
Table 90 - Historic - Market share of broadband access revenues by major provider - 2005 - 2015
Table 91 - Accessing the Internet by Service, Usage Patterns - 2013; 2017
Table 92 - Number of ISPs by size in the Australian market - 2008 - 2017
Table 93 - Fixed Broadband Subscribers (with Forecast) - 2010 - 2022
Table 94 - NBN premises activated- 2014 - 2017
Table 95 - NBN premises activated by platform - 2016 - 2017
Table 96 - NBN premises serviceable by platform - 2016 - 2017
Table 97 - NBN premises activated by platform - 2014 - 2016
Table 98 - NBN premises serviceable by platform - 2014 - 2016
Table 99 - NBN fibre premises serviceable by type - 2012 - 2016
Table 100 - NBN fibre premises activated - 2011 - 2016
Table 101 - Historic - Business, government and household broadband internet subscribers - 2009 - 2014
Table 102 - Subscribers’ average broadband speed - 2010 - 2017
Table 103 - Average SVoD streaming speed by broadband service provider (Mb/s) - 2015 - 2017
Table 104 - Internet subscribers by download speed - 2016 - 2017
Table 105 - Historic - Proportion of internet subscribers by download speed - 2009 - 2015
Table 106 - Historic - Internet subscribers by download speed - 2008 - 2015
Table 107 - Terabytes of data downloaded by access technology - 2008 - 2016
Table 108 - Annual change in data downloaded by access technology - 2011 - 2016
Table 109 - Average data downloaded per subscriber (fixed-line and mobile) - 2013 - 2016
Table 110 - NBN Revenue Statistics - 2013 - 2017
Table 111 - NBN ARPU - 2013 - 2017
Table 112 - NBN Capital Expenditure - 2013 - 2017
Table 113 - NBN Cost per premises - 2014 -2017
Table 114 - Cumulative End User Subscriptions by Technology - 2013 - 2017
Table 115 - Market Share by Technology - Subscriptions - 2013 - 2017
Table 116 - Cumulative Premises Ready For Service - 2016 - 2017
Table 117 - Market Share Premises Ready For Service - 2016 - 2017
Table 118 - Fixed Line Speed Tier Mix - 2016 - 2017
Table 119 - Fixed Wireless Speed Tier Mix - 2016 - 2017
Table 120 - Sky Muster Satellite Service Speed Tier Mix - 2016 - 2017
Table 121 - NBN take-up rate - activated services vs serviceable premises - 2013-2016
Table 122 - Property, Plan, Equipment and Intangible Assets
Table 123 - FY 2017 Targets
Table 124 - FttN expenditure - 2014 - 2016
Table 125 - NBN uptake rates FttH and FttN
Table 126 - FttN Roll Out 2014-2018 (cumulative (‘000)
Table 127 - FttN - Weighted average cost per premise by technology (rounded nearest $100)
Table 128 - NBN revenue statistics FTTP / FTTP- FY 2013 - 2017
Table 129 - FTTP / FTTP subscriber statistics - 2013-2017
Table 130 - Annual FTTP / FTTP capital expenditure - FY 2013 - 2017
Table 131 - FTTP Cost per premise - FY 2014-2016
Table 132 - FTTP Greenfields rollouts 2014 - 2016
Table 133 - FTTP Premises Ready for Service 2014-2018
Table 134 - FTTP Premises Activated 2014 - 2018
Table 135 - FTTP Weighted average cost per premise by technology (rounded to the nearest 100)
Table 136 - NBN Cost per premises fixed wireless - FY 2014 - 2017
Table 137 - FTTH Wireless Rollouts FY 2014 - 2017
Table 138 - NBN Capital expenditure fixed wireless - FY 2013 - 2017
Table 139 - NBN ARPU Fixed wireless - FY 2014-2016
Table 140 - Pay TV subscribers, Foxtel, others and total - 2008 - 2017
Table 141 - Pay TV subscribers - annual change by major operator - 2008 - 2017
Table 142 - Historic - Pay TV subscribers - annual change by major operator- 1997 - 2007
Table 143 - Historic - AUSTAR pay TV subscribers - 2008 - 2011
Table 144 - Pay TV household penetration rates - 2005 - 2019
Table 145 - Historic - Pay TV household penetration rates - 1997 - 2004
Table 146 - Historic - Pay TV revenue by major operator - 1997 - 2004
Table 147 - Pay TV revenue by major operator - 2005 - 2017
Table 148 - Historic - Percentage change of pay TV revenue by major operator - 1998 - 2004
Table 149 - Percentage change of pay TV revenue by major operator - 2005 - 2017
Table 150 - Subscription TV advertising revenue and annual change - 2000 - 2017
Table 151 - ARPU levels per operator AUSTAR versus FOXTEL - 2003 - 2017
Table 152 - Pay TV industry annual churn rates - 1996 - 2017
Table 153 - Preferred Entertainment Activities- 2012; 2016
Table 154 - Historic - Percentage shares of capital city TV advertising market - 1998 - 2015
Table 155 - Historic - Metropolitan advertising revenue for FTA commercial networks - 2009 - 2015
Table 156 - Historic - Regional and total advertising revenue for FTA commercial networks - 2009 - 2015
Table 157 - OTT Communications Market - 2015 - 2016
Table 158 - Communicate by Service, Usage Patterns - 2013; 2017
Table 159 - Estimated social networking members by major sites in Australia - 2010 - 2017

List of Charts
Chart 1 - Total telecoms market - retail revenue ($ million) and forecast - 2007 - 2022
Chart 2 - Total telecoms market - retail revenue ($ million) by service - 2007 - 2019
Chart 3 - Total telecoms market - market share by service - 2007 - 2019
Chart 4 - Total Telecoms Revenue ($ billion) by Major Provider / Category - 2014 - 2019
Chart 5 - Total Telecoms Revenue Market Share by Major Provider / Category - 2014 - 2019
Chart 6 - Second-tier telcos - total revenue ($ million) and annual change - 2010 - 2019
Chart 7 - Mobile subscribers and penetration (with forecast) - 2007 - 2022
Chart 8 - Market share of mobile subscribers by MNO (with forecast) - 2010 - 2019
Chart 9 - Market share of mobile subscribers by MNO (with forecast) - 2010 - 2019
Chart 10 - MNO market share of prepaid subscribers - 2009 - 2017
Chart 11 - MNO market share of postpaid subscribers - 2009 - 2017
Chart 12 - Total mobile services market revenue and annual change (with forecast) - 2010 - 2019
Chart 13 - Overview of mobile revenue share per major operator - 2000 - 2017
Chart 14 - PC, desktop and Mobile Device Ownership - 2016
Chart 15 - Total Broadband Subscribers - Fixed vs Wireless - 2011 - 2017
Chart 16 - Fixed Broadband Subscribers -DSL, Cable, Fibre - 2011 - 2017
Chart 17 - Accessing the Internet by Service, Usage Patterns - 2013; 2017
Chart 18 - Device used to go online - 2013; 2017
Chart 19 - Fixed Broadband Subscribers (with Forecast) - 2010 - 2022
Chart 20 - Devices uses for Traditional video viewing by device - June 2017
Chart 21 - Devices uses for online video viewing by device - June 2017
Chart 22 - Preferred Entertainment Activities- 2012; 2016
Chart 23 - Time Spent Watching TV by method of programming - 2016
Chart 24 - Australians accessing online video content online - 2017
Chart 25 - SVOD or pay-as-you-go services - June 2017
Chart 26 - Devices or services used for streaming video to television - June 2017
Chart 27 - Devices uses for Traditional video viewing by device - June 2017
Chart 28 - Devices uses for online video viewing by device - June 2017
Chart 29 - Online content watched in the last six months - 2017
Chart 30 - Online video services used in the last six months - 2017
Chart 31 - Catch-up TV services used in the last seven days- 2017
Chart 32 - Communicate by Service, Usage Patterns - 2013; 2017
Chart 33 - Activities performed online by Australian internet users - 2017
Chart 34 - Social Networks Actively Used - 2016
Chart 35 - Social Networking Sites Used - 2016
Chart 36 - Social Media usage by age - June 2017
Chart 37 - Top 10 Communications Apps Used - June 2017
Chart 38 - Online shopping 2014- 2017
Chart 39 - Most important influences on buying decisions - 2013; 2016
Chart 40 - Attitudes Towards Online Advertising - 2016
Chart 41 - Music Streaming Services Used (in last seven days)
Chart 42 - News brands used via online platforms in the last seven days - 2017

List of Exhibits
Exhibit 1 - Key NBN highlights in FY2016

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  • 3
  • Facebook
  • Fetch TV
  • Foxtel
  • Google
  • Hutchison Australia
  • iiNet
  • LinkedIn
  • Macquarie Telecom
  • NBN
  • Netflix
  • Optus
  • SingTel
  • Stan
  • Telstra
  • TPG
  • Twitter
  • VHA
  • Virgin Mobile
  • Vocus
  • Vodafone
  • YouTube
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