Laundry Detergent Market Analysis By Product (Powder, Liquid, Fabric Softeners, Detergent Tablets), By Application (Household, Industrial or Institutional), By Region, And Segment Forecasts, 2014 - 2025

  • ID: 4452024
  • Report
  • 110 pages
  • Grand View Research
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FEATURED COMPANIES

  • Church & Dwight Co. Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Lion Corporation
  • Method products pbc.
  • Procter & Gamble
  • MORE
The global laundry detergent market value is expected to reach USD 205.2 billion by 2025. Rising penetration of washing machines in the developing economies is expected to propel the sector growth.

The top brands of the laundry detergent market include Tide, Purex, and Surf. These three brands are responsible for the nearly half of the market share of the laundry detergent market. The four vendors which control the laundry detergent industry are Proctor & Gamble, Unilever, Church & Dwight, and Henkel. The brands produced by the Unilever, Proctor & Gamble, and Henkel concentrate on the middle and high-class segment of consumer whereas Church & Dwight targets the low end of the consumer segment. The rising disposable income in the developing economies is forging new trend in the industry where consumers are inclined to buy brand based on its quality and company’s reputation. However, this trend is only common for the mature market of the North America and European region. The consumers from Africa and Asia Pacific region prefers the product based on its pricing.

Key players include Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Mergers of major players in the industry is likely to consolidate industry in the predicted timeline. For instance, the key merger of the laundry detergent industry in 2016 is the acquisition of the Sun Products by the German consumer goods company Henkel AG & Co. KGaA.

Further Key Findings From the Report Suggest:
  • The global demand for laundry detergent market was USD 133.3 billion in 2016 and is expected to grow at a CAGR of around 4.9% from 2017 to 2025 to exceed a total revenue of USD 205.2 billion by 2025.
  • Powder detergents was the biggest product segment in the market accounting for over 31% of the total revenue in 2016
  • Household was the largest application segment with a demand of over USD 118 billion by 2025, growing at a CAGR of 4.9%
  • The APAC is expected to be the largest regional market with a projected CAGR of 5.3% over the forecast period
  • The industry is dominated by global players such as Unilever, Henkel AG & Co. KGaA, Church & Dwight Co., Inc., Proctor & Gamble. Companies are moving towards strategic mergers and acquisition to increase their international presence and gain significant share.
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Note: Product cover images may vary from those shown
2 of 6

FEATURED COMPANIES

  • Church & Dwight Co. Inc.
  • Henkel AG & Co. KGaA
  • Kao Corporation
  • Lion Corporation
  • Method products pbc.
  • Procter & Gamble
  • MORE
Chapter 1 Methodology and Scope
1.1 Research Methodology
1.2 Research scope and assumptions
1.3 List of data sources

Chapter 2 Executive Summary
2.1 Laundry detergent market - Industry snapshot

Chapter 3 Laundry Detergent Market Variables, Trends and Scope
3.1 Market segmentation
3.2 Market size and growth prospects, 2014-2025
3.3 Value chain analysis
3.4 Laundry detergent market dynamics
3.4.1 Market driver analysis
3.4.1.1 Rising penetration of washing machines in the developing economies
3.4.2 Market restraint analysis
3.4.2.1 Increasing competition from the regional players in the laundry detergent market
3.4.3 Key opportunities - Prioritized
3.4.4 Industry analysis - Porter’s
3.5 Laundry detergent market PESTEL analysis

Chapter 4 Laundry Detergent Market: Product Estimates & Trend Analysis
4.1 Global laundry detergent market share by product, 2016 & 2025
4.2 Powder detergents
4.2.1 Market estimates & forecasts, in powder detergents, 2014 - 2025 (USD million)
4.3 Liquid detergents
4.3.1 Market estimates & forecasts, in liquid detergents, 2014 - 2025 (USD million)
4.4 Fabric softeners
4.4.1 Market estimates & forecasts, in fabric softners, 2014 - 2025 (USD million)
4.5 Detergent Tablets
4.5.1 Market estimates & forecasts, in detergent Tablets, 2014 - 2025 (USD million)
4.6 Others
4.6.1 Market estimates & forecasts, from others, 2014 - 2025 (USD million)

Chapter 5 Laundry Detergent Market: Application Estimates & Trend Analysis
5.1 Global laundry detergent market share by application, 2016 & 2025
5.2 Household
5.2.1 Market estimates & forecasts, by household, 2014 - 2025 (USD million)
5.3 Industrial or Institutional
5.3.1 Market estimates & forecasts, by industrial or institutional, 2014 - 2025 (USD million)

Chapter 6 Laundry Detergent Market: Regional Estimates &Trend Analysis
6.1 Global laundry detergent market share by region, 2016 & 2025
6.2 North America
6.2.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.2.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.2.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.2.5 U.S.
6.2.5.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.2.5.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.2.5.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.2.6 Canada
6.2.6.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.2.6.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.2.6.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.3 Europe
6.3.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.3.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.3.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.3.5 Germany
6.3.5.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.3.5.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.3.5.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.3.6 Russia
6.3.6.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.3.6.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.3.6.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.3.7 UK
6.3.7.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.3.7.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.3.7.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.4 Asia Pacific
6.4.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.4.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.4.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.4.5 Japan
6.4.5.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.4.5.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.4.5.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.4.6 China
6.4.6.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.4.6.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.4.6.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.4.7 India
6.4.7.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.4.7.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.4.7.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.5 CSA
6.5.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.5.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.5.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.5.5 Brazil
6.5.5.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.5.5.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.5.5.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)
6.6 Middle East & Africa (MEA)
6.6.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.6.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.6.3 Market estimates & forecastsby application, 2014 - 2025 (USD million)
6.6.5 Saudi Arabia
6.6.5.1 Market estimates & forecasts, 2014 - 2025 (USD million)
6.6.5.2 Market estimates & forecasts, by product, 2014 - 2025 (USD million)
6.6.5.3 Market estimates & forecasts, by application, 2014 - 2025 (USD million)

Chapter 7 Competitive Landscape
7.1 Vendor landscape
7.2 Competitive environment
7.3 Strategy framework

Chapter 8 Company Profiles
8.1 Unilever
8.1.1 Company overview
8.1.2 Financial performance
8.1.3 Industries and products catered
8.1.4 Product benchmarking
8.1.5 Strategic initiatives
8.2 Henkel AG & Co. KGaA
8.2.1 Company overview
8.2.2 Industries and products catered
8.2.3 Product benchmarking
8.2.4 Strategic initiatives
8.3 Church & Dwight Co., Inc.
8.3.1 Company overview
8.3.2 Industries and products catered
8.3.3 Product benchmarking
8.3.4 Strategic initiatives
8.4 Procter & Gamble
8.4.1 Company overview
8.4.2 Industries and products catered
8.4.3 Product benchmarking
8.5 Lion Corporation
8.5.1 Company overview
8.5.2 Industries and products catered
8.5.3 Product benchmarking
8.6 Kao Corporation
8.6.1 Company overview
8.6.2 Industries and products catered
8.6.3 Product benchmarking
8.6.1 Strategic initiatives
8.7 Method products, pbc.
8.7.1 Company overview
8.7.2 Industries and products catered
8.7.3 Product benchmarking
8.7.4 Strategic initiatives

List of Tables

Table 1 Laundry detergent market - Key market driver impact
Table 2 Laundry detergent market - Key market restraints impact
Table 3 Global laundry detergent market estimates & forecasts, in powder detergents, 2014 - 2025 (USD million)
Table 4 Global laundry detergent market estimates & forecasts, in laundry detergents, 2014 - 2025 (USD million)
Table 5 Global laundry detergents market estimates & forecasts, in fabric softeners, 2014 - 2025 (USD million)
Table 6 Global laundry detergent market estimates & forecasts, in detergent Tablets, 2014 - 2025 (USD million)
Table 7 Global laundry detergent market estimates & forecasts, in others, 2014 - 2025 (USD million)
Table 8 Global laundry detergent market estimates & forecasts, by household, 2014 - 2025 (USD million)
Table 9 Global laundry detergent market estimates & forecasts, by industrial or institutional, 2014 - 2025 (USD million)
Table 10 North America laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 11 North America laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 12 North America laundry detergent market estimates & forecasts, by application, 2014- 2025 (USD million)
Table 13 U.S. laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 14 U.S. laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 15 U.S. laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 16 Canada laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 17 Canada laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 18 Canada laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 19 Europe laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 20 Europe laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million))
Table 21 Europe laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 22 Germany laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 23 Germany laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 24 Germany laundry detergent market estimates & forecasts, by application, 2014 - 2024 (USD million)
Table 25 Russia laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 26 Russia laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 27 Russia laundry detergent market estimates & forecasts, by application, 2014 - 2024 (USD million)
Table 28 UK laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 29 UK laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 30 UK laundry detergent market estimates & forecasts, by application, 2014 - 2024 (USD million)
Table 31 Asia Pacific laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 32 Asia Pacific laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 33 Asia Pacific laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 34 Japan laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 35 Japan laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 36 Japan laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 37 China laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 38 China laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 39 China laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 40 India laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 41 India laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 42 India laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 43 CSA laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 44 CSA laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 45 CSA laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 46 Brazil laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 47 Brazil laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 48 Brazil laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 49 MEA laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 50 MEA laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 51 MEA laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)
Table 52 Saudi Arabia laundry detergent market estimates & forecasts, 2014 - 2025 (USD million)
Table 53 Saudi Arabia laundry detergent market estimates & forecasts, by product, 2014 - 2025 (USD million)
Table 54 Saudi Arabia laundry detergent market estimates & forecasts, by application, 2014 - 2025 (USD million)

List of Figures

FIG. 1 Laundry detergent market share, 2016 (USD million)
FIG. 2 Laundry detergent market segmentation
FIG. 3 Global aundry detergent market, (USD Million), 2014 - 2025
FIG. 4 Value chain analysis
FIG. 5 Laundry detergent market dynamics
FIG. 6 Sales volume of washing machines 2014 - 2016 (thousand units)
FIG. 7 Market share of the key vendors in the laundry detergent market of India
FIG. 8 Key opportunities - Prioritized
FIG. 9 Laundry detergent market - Porter’s analysis
FIG. 10 Laundry detergent market PESTEL analysis
FIG. 11 Global Laundry detergent market share by product, 2016 & 2025 (%)
FIG. 12 Global Laundry detergent market share by application, 2016 & 2025 (%)
FIG. 13 Global Laundry detergent market share by region, 2016 & 2025 (%)
FIG. 14 Competitive environment
FIG. 15 Competitive strategy adopted by leading players
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  • Unilever
  • Henkel AG & Co. KGaA
  • Church & Dwight Co. Inc.
  • Procter & Gamble
  • Lion Corporation
  • Kao Corporation
  • Method products pbc.
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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