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Market Research Services Market Global Briefing 2018

  • ID: 4452419
  • Report
  • Region: Global
  • 38 pages
  • The Business Research Company
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FEATURED COMPANIES

  • BCC Research
  • Euromonitor International
  • GFK
  • IDC
  • Ipsos
  • Mintel
  • MORE
Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

Market Research Services Market Global Briefing 2018 provides strategists, marketers and senior management with the critical information they need to assess the global market research services market.

Reasons to Purchase:
  • Fully updated for 2018.
  • Identify growth segments and opportunities.
  • Facilitate decision making on the basis of historic and forecast data and understand the drivers and restraints on the market.
  • Develop strategies based on likely future developments.
  • Gain a global perspective on the development of the market.
Description

Market Research Services Market Global Briefing 2018 covers market characteristics, size and growth, segmentation, regional breakdowns, competitive landscape, market shares, trends and strategies for this market.

The market characteristics section of the report defines and explains the market.

The market size section gives the Market research services market revenues, covering both the historic growth of the market and forecasting the future.

Drivers and restraints looks at the external factors supporting and controlling the growth of the market.

Market segmentations break down the key sub sectors which make up the market. The regional breakdowns section gives the size of the market geographically.

Competitive landscape gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in the last three years are identified.

The trends and strategies section highlights the likely future developments in the market research services market and suggests approaches.

Scope:

Markets Compared: Architectural, engineering consultants and other related services, Management consulting services, Advertising, public relations and related services, Scientific research & development, Market research and other general professional services, Market research and general professional services, Photographic services and environmental consulting services.

Companies Mentioned: Nielsen Holdings, WPP, IDC, Ipsos, GFK, Mintel, Euromonitor International, NPD Group, Researchnow and BCC Research
Geographic Scope: Asia Pacific, North America, Western Europe, Eastern Europe, South America, Middle East and Africa.
Time Series: Five years historic and forecast.
Data: Market value in $ billions.
Data Segmentations: Regional breakdowns, market share of competitors, key sub segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BCC Research
  • Euromonitor International
  • GFK
  • IDC
  • Ipsos
  • Mintel
  • MORE
Market Research Services Market Characteristics
Market Research Services Market Historic Growth (2013 - 2017)
Drivers of the Market
Emerging Markets Growth
Globalization
Political Opinion Polls
Restraints on the Market
Privacy and Security Issues
Skills Shortages
Market Research Services Market Forecast Growth (2017 - 2021)
Drivers of the Market
Economic Growth
Increasing Focus on Customer Satisfaction
Technology Development
Restraints on the Market
Big Data Analytics
Reduction in Free Trade
Opinion Polls Losing Credibility
Market Research Services Market Geography Regional and Country Comparison
Global Market Research Services Market, Split by Region, 2017, $ Billion
Global Market Research Services Market, Historic and Forecast Growth, by Region, 2013 - 2021
Global Market Research Services Market, Split by Country, 2017
Global Market Research Services Market, Historic and Forecast Growth, Split by Country, 2013 - 2021
Market Research Services Market Competitive Landscape
Nielsen Holdings plc
WPP PLC
Ipsos SA
GfK GROUP
Westat, Inc
Research Now, Inc
Forrester Research, Inc
Mintel Group Ltd
Nielsen Holdings
WPP
Ipsos
GFK
Westat
Market Research Services Market Key Mergers and Acquisitions
Progressive Digital Media Group Acquired GlobalData
Majestic Research Services and Solutions Acquired Market Probe Asia Pacific Pte Ltd
MARU Acquired Usurv
CRC Research Acquired Research House
Phoenix Acquired Synergitics Research
Nielsen Acquired Repucom
IHS Acquired Infonetics Research
Market Research Services Market Trends and Strategies
Micro Surveys Replacing Lengthy Surveys
Big Data Analytics Aiding Market Research Activity
Adoption of Advanced Technologies
Agile Market Research As An Approach
Increased Use of Experimental Research Tools
Virtual Reality Technology For Conducting Market Research
Professional Services Appendix
Research Methodology
Abbreviations
Currencies
Research Inquiries
About the Publisher

List of Figures
Figure 1: Global Market Research Services Market, Historic Market Size, 2013 - 2017, $ Billion
Figure 2: Global Market Research Services Market, Forecast Market Size, 2017 - 2021, $ Billion
Figure 3: Global Market Research Services Market, Split by Region, 2017, $ Billion
Figure 4: Global Market Research Services Market, Historic and Forecast Growth, Split by Region, 2013 - 2021
Figure 5: Global Market Research Services Market, Split by Country, 2017, $ Billion
Figure 6: Global Market Research Services Market, Historic and Forecast Growth Rate, Split by Country 2013 - 2021
Figure 7: Global Market Research Services Market, Key Competitor Estimated Market Shares, 2017, Percentage (%)

List of Tables
Table 1: Global Market Research Services Market, Historic Market Size, 2013 - 2017, $ Billion
Table 2: Global Market Research Services Market, Forecast Market Size, 2017 - 2021, $ Billion
Table 3: Global Market Research Services Market, Split by Region, 2017, $ Billion
Table 4: Global Market Research Services Market, Historic and Forecast Growth, Split by Region, 2013 - 2021
Table 5: Global Market Research Services Market, Split by Country, 2017, $ Billion
Table 6: Global Market Research Services Market, Historic and Forecast Growth Rate, Split by Country, 2013 - 2021
Table 7: Global Market Research Services Market, Key Competitor Estimated Market Shares, 2017, Percentage (%)
Note: Product cover images may vary from those shown
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FEATURED COMPANIES

  • BCC Research
  • Euromonitor International
  • GFK
  • IDC
  • Ipsos
  • Mintel
  • MORE
Market research services comprise companies that offers services such as aiding in marketing activities, studying and analyzing the market as per client needs and specifications. The market research services market does not include legal services, accounting, and other major general professional services.

North America was the largest region in the market research services market in 2017, accounting for around 62% market share. This can be attributed to high demand for broadcast media rating services, opinion research services, internet surveys and public opinion polling services from FMCG, electronics and e-commerce companies. Asia Pacific was the second largest region accounting for around 14% market share. Eastern Europe was the smallest region accounting for around 1% market share.

Many companies are replacing traditional lengthy surveys with micro surveys to garner quick, real time insights from respondents. Micro surveys offer more real time data with a scope to customize future insights. Micro survey companies also enable companies to quickly interpret and generate trends and patterns. for instance, CustomerThermometer is offering their micro survey tools to generate critical customer insights to organizations looking to identify consumer behavior trends and to enhance customer satisfaction and brand loyalty.
Note: Product cover images may vary from those shown
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  • Nielsen Holdings
  • WPP
  • IDC
  • Ipsos
  • GFK
  • Mintel
  • Euromonitor International
  • NPD Group
  • Researchnow
  • BCC Research
Note: Product cover images may vary from those shown
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