Country Profile: Make-Up sector in Norway

  • ID: 4453076
  • Report
  • Region: Norway
  • 79 pages
  • GlobalData
1 of 4

FEATURED COMPANIES

  • Chanel S.A.
  • Dermanor
  • Invima Ab
  • L`Oreal S.A.
  • MORE
Country Profile: Make-Up sector in Norway

Summary

Norwegian Make-Up sector accounted for a volume share of a bit less than half a percent of the global market and about 2.4% of the regional (Western Europe) market, in 2016. The sector was valued at over US$272 Million) in 2016 and is expected to grow at a CAGR of over 4% during 2016-2021. Growing number of women in workforce and increasing influence of social media trends, especially on the country’s younger population, are driving the Norwegian Make-Up sector.Per capita consumption stood at more than 4 units compared to the global and Western Europe levels of 1.1 units and 2.3 units, respectively, in 2016.

Eye Make-Up was the largest with value sales of US$119 Million in 2016. However, Nail Make-Up is expected to grow the fastest at a CAGR of just over 9% compared to Eye Make-Up (4.3%), Lip Make-Up (3%), and Face Make-Up (3.4%).

Hypermarkets & Supermarkets was the leading distribution channel in the Norwegian Make-Up sector, accounting for a total value share of more than 39% in 2016. It was followed by Health & Beauty Stores and Department Stores with shares of 31.2% and 10.1%, respectively, in the same year.Rigid Plastics is the most commonly used package material in the Norwegian Make-Up sector. It accounted for a share of over 71% in 2016, followed by Glass and Flexible Packaging with shares of around 26% and 1% respectively.

Isadora is the leading brand in the Norwegian Make-Up sector. It held a value share of about 9% in 2016, while the top five brands in the sector accounted for more than 28% value share in the same year. Private labels accounted for around 10% share by value in 2016.

The report "Country Profile: Make-Up sector in Norway", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021.
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016.
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others.
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Invima Ab, L`Oreal S.A., LVMH Moet Hennessy - Louis Vuitton, Chanel S.A., Dermanor, The Estee Lauder Companies Inc.

Scope
  • The Make-Up sector in Norway accounted for 2.45% volume share in the Western European region in 2016
  • The Make-Up sector in Norway is forecast to grow at 4.3% CAGR in value terms during 2016-2021
  • The per capita consumption of Make-Up products is higher in Norway compared to the global and regional levels
  • Consumers are trading down to value for money products in the Norwegian Make-Up sector
  • Eye Make-Up is the largest market, in value and volume terms, in the Norwegian Make-Up sector
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Chanel S.A.
  • Dermanor
  • Invima Ab
  • L`Oreal S.A.
  • MORE
1. Report Scope

2. Executive Summary

3. Norway in the Global and Regional Context
3.1. Norway’s share in the Global and Western European Make-Up sectors
3.2. Norway compared to other leading countries in Western Europe

4. Market Size Analysis - Make-Up Sector
4.1. Value and volume analysis - Make-Up sector in Norway
4.2. Per capita consumption - Norway compared to Western Europe and globally
4.3. Extent to which consumers are trading up/down
4.4. Value and volume analysis of markets in the Make-Up sector
4.5. Growth analysis by markets

5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-Up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up

6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up

7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets
7.3. Private label share analysis

8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type

9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age

10. Consumergraphics
10.1. Consumption by Gender
10.2. Consumption by Age
10.3. Consumption by Education
10.4. Consumption by Degree of Urbanization

11. Methodology

12. Definitions

13. Appendix

14. About

15. Disclaimer

16. Contact

List of Tables
Table 1: Volume share of Norway in the global and Western Europe Make-Up sector, 2011-2021
Table 2: Growth analysis by markets, 2016-2021
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 9: Brand Value - Make-Up sector, 2016
Table 10: Brand Value - the Eye Make-Up market, 2016
Table 11: Brand Value - the Face Make-Up market, 2016
Table 12: Brand Value - the Lip Make-Up market, 2016
Table 13: Brand (Trademark Owner’) Value - the Nail Make-Up market, 2016
Table 14: Consumption of Make-Up by gender and markets (Million Units, 2016)
Table 15: Consumption of Make-Up by age and markets (Million Units, 2016)
Table 16: Consumption of Make-Up by education and markets (Million Units, 2016)
Table 17: Consumption of Make-Up by degree ofurbanization and markets (Million Units, 2016)
Table 18: Market Definitions
Table 19: Category Definitions
Table 20: Channel Definitions
Table 21: Market Value for Eye Make-Up - by category (Nkr Million), 2011-2021
Table 22: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
Table 23: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
Table 24: Market Value for Face Make-Up - by category (Nkr Million), 2011-2021
Table 25: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
Table 26: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
Table 27: Market Value for Lip Make-Up - by category (Nkr Million), 2011-2021
Table 28: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
Table 29: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
Table 30: Market Value for Nail Make-Up - by category (US$ Million), 2011-2021
Table 31: Market Volume for Nail Make-Up - by category (Million Units), 2011-2021
Table 32: Components of change - by Market, 2015-2016
Table 33: Make-Up Sales Distribution in Norway - by Markets (Nkr Million), 2016
Table 34: Package Material (in Million pack units)
Table 35: Pack Type (in Million pack units)
Table 36: Closure Type (in Million pack units)
Table 37: Primary Outer Type (in Million pack units)
Table 38: Exchange Rates: (US$-Nkr), 2011-2021
Table 39: GDP Per Capita (Nkr)
Table 40: Population
Table 41: Consumer Price Index
Table 42: Age Profile (Millions of Persons)

List of Figures
Figure 1: Norway compared to the top four countries in Western Europe - market size, growth, and competitive landscape
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 3: Per capita consumption in Norway compared to global and Western European average, 2011-2021
Figure 4: Degree of trading up/down in the Norwegian Make-Up sector, 2015-2016
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Norway compared to the global and Western European average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
Figure 16: Leading brands in the Norwegian Make-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Private label penetration by markets (value terms), 2016
Figure 22: Growth analysis, private label and brands, 2011-2016
Figure 23: Packaging share and growth analysis by package material, 2011-2021
Figure 24: Use of package material by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by pack type, 2011-2021
Figure 26: Use of pack type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by closure type, 2011-2021
Figure 28: Use of closure type by markets (in pack units), 2016
Figure 29: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 30: Use of primary outer type by markets (in pack units), 2016
Figure 31: Relative comparison of countries based on PEST analysis
Figure 32: Norway’s GDP per capita, 2011-2016
Figure 33: Population growth in Norway, 2011-2016
Figure 34: Consumer Price Index, Norway, 2010-2016
Figure 35: Age Profile, Norway, 2016
Figure 36: Consumption of Make-Up by Gender, Norway, 2016
Figure 37: Consumption of Make-Up by age, Norway, 2016
Figure 38: Consumption of Make-Up by education, Norway, 2016
Figure 39: Consumption of Make-Up by urbanization, Norway, 2016
Figure 40: About
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  • Invima Ab
  • L`Oreal S.A.
  • LVMH Moet Hennessy - Louis Vuitton
  • Chanel S.A.
  • Dermanor
  • The Estee Lauder Companies Inc.
Note: Product cover images may vary from those shown
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