Country Profile: Make-Up sector in Venezuela

  • ID: 4453116
  • Report
  • Region: Venezuela
  • 70 pages
  • GlobalData
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FEATURED COMPANIES

  • Avon
  • Cyzone
  • Esika
  • Lay-Pro
  • Mon Reve
  • Revlon
  • MORE
Country Profile: Make-Up sector in Venezuela

Summary

Venezuelan Make-Up sector accounted for a volume share of more than 3% of the global market and about 22% of the regional (Latin America) market, in 2016. The sector was valued at about US$52Millionin 2016 and is expected to grow at a CAGR of over 10% during 2016-2021. This increase in consumption can be mainly attributed to rising young women population in the country, who use make-up products to enhance their looks.Per capita consumption stood at over 5.7 units, compared to the global and Latin America levels of 1.08 units and 1.59 units, respectively, in 2016.

Nail Make-Up was the largest with value sales of around US$15 Million in 2016. However, Face Make-Up is expected to grow the fastest at a CAGR of around 11%, compared to Eye Make-Up and Nail Make-Up (around 10% each), and Lip Make-Up (about 9%) during 2016-2022.

Hypermarkets & Supermarkets was the leading distribution channel in the Venezuelan Make-Up sector, accounting for a total value share of over 31% in 2016. It was followed by Health & Beauty Stores and Convenience Stores with shares of around 26% and 7%, respectively, in the same year. In 2016, Glass was the most commonly used package material in the Venezuelan Make-Up sector. It accounted for a share of more than 53%, followed by Rigid Plastics and Flexible Packaging with shares of approximately 43% and 3%, respectively.

Top five brands in the Venezuelan Make-Up sector accounted for over 40% value share in 2016. Valmy is the leading brand in the Make-Up sector with a value share of 19% in the same year.

The "Country Profile: Make-Up sector in Venezuela", provides insights on high growth markets to target, trends in the usage of packaging materials, category level distribution channel data and market share of brands.

In particular, this report provides the following:
  • Market data: Overall market value and volume data with growth analysis for 2011-2021.
  • Category coverage: Value and growth analysis for Eye Make-Up, Face Make-Up, Nail Make-Up, and Lip Make-Up with inputs on individual category share within each market and the change in their market share forecast for 2016-2021
  • Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2016
  • Distribution data: Percentage of sales within each market through distribution channels such as Hypermarkets & Supermarkets, Health & Beauty Stores, Department Stores, Drug Stores & Pharmacies, and others
  • Packaging data: consumption breakdown for package materials and pack types in each market, in terms of percentage share of number of units sold. Package material data for Glass, Rigid Plastics, Paper & Board, Flexible Packaging, and others; pack type data for: Specialty Container, Tube, Jar and Tub.
Companies mentioned in this report: Valmy, Avon, Esika, Cyzone, Lay-Pro, L`bel , Maybelline, Personi, MonReve, Rimmel, Revlon, Elizabeth Arden, Clarins

Scope
  • The Venezuela Make-Up sector is expected to grow at a CAGR of 10.4% during 2016-2021.
  • Per capita consumption stood at 5.71 units, in 2016.
  • Of the four markets, Nail Make-Up was the largest in value terms.
  • Face Make-Up is expected to grow the fastest at a CAGR of 11.2%, during 2016-2021.
  • Hypermarkets & Supermarkets was the leading distribution channel in the Venezuelan Make-Up sector.
  • Valmy was the leading brand in the sector.
  • Glass was the most commonly used package material in the Venezuelan Make-Up sector.
Reasons to buy
  • Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
  • Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
  • Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
  • Access the key and most influential consumer trends driving Make-Up consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target
  • Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion
  • The packaging analysis report helps manufacturers; in identifying the most commonly used packaging materials in the sector
  • Analysis on key macro-economic indicators such as GDP per capita, population (overall and breakdown by age), and consumer price index. It also covers a comparative analysis of political, economic, socio-demographic, and technological indicators (PEST) across 50 countries.
READ MORE
Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Avon
  • Cyzone
  • Esika
  • Lay-Pro
  • Mon Reve
  • Revlon
  • MORE
1. Report Scope

2. Executive Summary

3. Venezuela in the Global and Regional Context
3.1. Venezuela’s share in the Global and Latin American Make-Up sectors
3.2. Venezuela compared to other leading countries in Latin America

4. Market Size Analysis - Make-Up Sector
4.1. Value and volume analysis - Make-Up sector in Venezuela
4.2. Per capita consumption - Venezuela compared to Latin America and globally
4.3. Value and volume analysis of markets in the Make-Up sector
4.4. Growth analysis by markets

5. Market and Category Analysis
5.1. Per capita consumption analysis by markets
5.2. Market analysis: Eye Make-Up
5.3. Market analysis: Face Make-Up
5.4. Market analysis: Lip Make-Up
5.5. Market analysis: Nail Make-Up

6. Distribution Analysis
6.1. Distribution channel share analysis: Make-Up
6.2. Distribution channel share analysis: Eye Make-Up
6.3. Distribution channel share analysis: Face Make-Up
6.4. Distribution channel share analysis: Lip Make-Up
6.5. Distribution channel share analysis: Nail Make-Up

7. Competitive Landscape
7.1. Brand share analysis by sector
7.2. Brand share analysis by markets

8. Packaging Analysis
8.1. Packaging share and growth analysis by package material
8.2. Packaging share analysis by package material
8.3. Packaging share and growth analysis by pack type
8.4. Packaging share analysis by pack type
8.5. Packaging share and growth analysis by closure type
8.6. Packaging share analysis by closure type
8.7. Packaging share and growth analysis by primary outer type
8.8. Packaging share analysis by primary outer type

9. Macroeconomic Analysis
9.1. GDP per Capita
9.2. Population and population growth
9.3. Consumer Price Index
9.4. Population breakdown by age

10. Methodology

11. Definitions

12. Appendix

13. About

14. Disclaimer

15. Contact

List of Tables
Table 1: Growth analysis by markets, 2016-2021
Table 2: Value analysis of the Eye Make-Up market categories, 2011-2021
Table 3: Volume analysis of the Eye Make-Up market by categories, 2011-2021
Table 4: Value analysis of the Face Make-Up market by categories, 2011-2021
Table 5: Volume analysis of the Face Make-Up market by categories, 2011-2021
Table 6: Value analysis of the Lip Make-Up market by categories, 2011-2021
Table 7: Volume analysis of the Lip Make-Up market by categories, 2011-2021
Table 8: Brand Value - Make-Up sector, 2016
Table 9: Brand Value - the Eye Make-Up market, 2016
Table 10: Brand Value - the Face Make-Up market, 2016
Table 11: Brand Value - the Lip Make-Up market, 2016
Table 12: Brand Value - the Nail Make-Up market, 2016
Table 13: Market Definitions
Table 14: Category Definitions
Table 15: Channel Definitions
Table 16: Market Value for Eye Make-Up - by category (Bs Million), 2011-2021
Table 17: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021
Table 18: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021
Table 19: Market Value for Face Make-Up - by category (Bs Million), 2011-2021
Table 20: Market Value for Face Make-Up - by category (US$ Million), 2011-2021
Table 21: Market Volume for Face Make-Up - by category (Million Units), 2011-2021
Table 22: Market Value for Lip Make-Up - by category (Bs Million), 2011-2021
Table 23: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021
Table 24: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021
Table 25: Market Value for Nail Make-Up (Bs Million), 2011-2021
Table 26: Market Value for Nail Make-Up (US$ Million), 2011-2021
Table 27: Market Volume for Nail Make-Up (Million Units), 2011-2021
Table 28: Make-Up Sales Distribution in Venezuela - by Markets (Bs Million), 2016
Table 29: Package Material (in Million pack units)
Table 30: Pack Type (in Million pack units)
Table 31: Closure Type (in Million pack units)
Table 32: Primary Outer Type (in Million pack units)
Table 33: Exchange Rates: (US$-Bs), 2011-2021
Table 34: GDP Per Capita (Bs),2011-2016
Table 35: Population, 2011-2016
Table 36: Consumer Price Index, 2011-2016
Table 37: Age Profile (Millions of Persons),2016

List of Figures
Figure 1: Volume share of Venezuela in the global and Latin American Make-Up sector, 2011-2021
Figure 2: Venezuela compared to the top four countries in Latin America - market size, growth, and competitive landscape
Figure 3: Market size analysis by value and volume, Make-Up sector, 2011-2021
Figure 4: Per capita consumption in Venezuela compared to global and Latin American average, 2011-2021
Figure 5: Value and volume growth analysis by markets, 2016-2021
Figure 6: Per capita consumption (by markets) in Venezuela compared to the global and Latin American average, 2016
Figure 7: Value and volume growth analysis, Eye Make-Up market, 2011-2021
Figure 8: Value and volume growth analysis, Face Make-Up market, 2011-2021
Figure 9: Value and volume growth analysis, Lip Make-Up market, 2011-2021
Figure 10: Value and volume growth analysis, Nail Make-Up market, 2011-2021
Figure 11: Distribution channel share, Make-Up, 2011-2016
Figure 12: Distribution channel share, Eye Make-Up market, 2011-2016
Figure 13: Distribution channel share, Face Make-Up market, 2011-2016
Figure 14: Distribution channel share, Lip Make-Up market, 2011-2016
Figure 15: Distribution channel share, Nail Make-Up market, 2011-2016
Figure 16: Leading brands in the Venezuelan Make-Up sector, value share, 2016
Figure 17: Leading brands in the Eye Make-Up market, value share, 2016
Figure 18: Leading brands in the Face Make-Up market, value share, 2016
Figure 19: Leading brands in the Lip Make-Up market, value share, 2016
Figure 20: Leading brands in the Nail Make-Up market, value share, 2016
Figure 21: Packaging share and growth analysis by package material, 2011-2021
Figure 22: Use of package material by markets (in pack units), 2016
Figure 23: Packaging share and growth analysis by pack type, 2011-2021
Figure 24: Use of pack type by markets (in pack units), 2016
Figure 25: Packaging share and growth analysis by closure type, 2011-2021
Figure 26: Use of closure type by markets (in pack units), 2016
Figure 27: Packaging share and growth analysis by primary outer type, 2011-2021
Figure 28: Use of primary outer type by markets (in pack units), 2016
Figure 29: Relative comparison of countries based on PEST analysis
Figure 30: Venezuela’s GDP per capita, 2011-2016
Figure 31: Population growth in Venezuela, 2011-2016
Figure 32: Consumer Price Index, Venezuela, 2010-2016
Figure 33: Age Profile, Venezuela, 2016
Figure 34: About
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  • Valmy
  • Avon
  • Esika
  • Cyzone
  • Lay-Pro
  • L`bel
  • Maybelline
  • Personi
  • Mon Reve
  • Rimmel
  • Revlon
  • Elizabeth Arden
  • Clarins
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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