Top Growth Opportunities: Wine in Poland

  • ID: 4453160
  • Report
  • Region: Poland
  • 97 pages
  • GlobalData
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Top Growth Opportunities: Wine in Poland


Poland’s is the sixth-largest economy in the EU and is currently one of the fastest growing economies in Europe, registering GDP growth of 2.7% for 2016 and a projected 3% for 2017. This has stabilized consumer confidence, and spending, despite lingering concerns around the global recession. Finally, as the domestic population continues to age and develop, there is a significant awareness for health & wellness, and wine benefits from this through being perceived as a both an indulgent treat but with also possessing some health benefits, unlike other types of alcohol.

Poland is the fifth-largest wine market, by US$ expenditure per capita, and is actually larger than those of Poland, Japan, and China. Per capita expenditure on wine in Poland is expected to grow by a CAGR of over 6% during 2016-2021.

Polish wine market recorded modest growth at a CAGR of around 2.5% during 2011-2016 and grew from about US$2.8 Billion in 2011 to over US$3.3 Billion in 2016. The market was hindered by a slow global economy and the country’s recovery from the 2008 global recession. However, with increasing disposable incomes of Polish consumers in recent years, coupled with availability of wide variety of wine products imported from neighboring countries such as Bulgaria and France, the market is forecast to record stronger growth at a CAGR of over 6% during 2016-2021, and will be worth more US$4.5 Billion by 2021.

The report "Top Growth Opportunities: Wine in Poland", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Poland through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following:
  • Key consumer demographic groups driving consumption within the Poland market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Poland, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional product innovation targeting key consumer needs.
Companies mentioned in this report: E-Mart, GS25, Durean Winery, Angel's Heart, F.W.LangguthErbenGmbh& Co. liters.

  • The Polish wine market was valued at over US$3 billion in 2016 and is forecast to grew at a CAGR of 6.3% between 2016-2021.
  • The market will grow to over US$4.5 billion by 2021.
  • Ambra S.A. is the largest wine producer in Poland with over a 6% share of the market, in value terms, as of 2016.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Poland's wine consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
Note: Product cover images may vary from those shown
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1. Introducing a top growth market for Wine
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Consumer spending trends - peer group comparisons
Political, Economic, Social, and Technological: Analysis
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Wine retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
Private label penetration
Brand share by leading supplier
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumer driver implications
Consumer groups

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix

List of Tables
Visualization of 10 countries growth opportunities
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Cumulative value share by brand, 2016
Projected CAGR for top five categories by value, 2016-2021
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown