Global Media Planning Software Market 2018-2022

  • ID: 4454611
  • Report
  • Region: Global
  • 91 pages
  • TechNavio
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About Media Planning Software

Media planning software is a software used by advertisers and agencies to get a complete overview of their campaign plans, marketing activities, and annual summaries. Media planning software helps manage the marketing processes in a faster and smarter way when compared to traditional systems. Instead of sharing long excel spreadsheets, media planning software provides a complete platform for tracking all traditional and digital media activities.

The analysts forecast the global media planning software market to grow at a CAGR of 10.01% during the period 2018-2022.

Covered in this report

The report covers the present scenario and the growth prospects of the global media planning software market for 2018-2022. To calculate the market size, the report presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources.

The market is divided into the following segments based on geography:
  • Americas
  • APAC
  • EMEA
The report, Global Media Planning Software Market 2018-2022, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • NextMark
  • remags
  • comScore
Market drivers
  • Increased need for better media planning applications
  • For a full, detailed list, view the full report
Market challenges
  • Data privacy and security concerns
  • For a full, detailed list, view the full report
Market trends
  • Growing demand for media planning software in APAC
  • For a full, detailed list, view the full report
Key questions answered in this report
  • What will the market size be in 2022 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
You can request one free hour of the analyst’s time when you purchase this market report. Details are provided within the report.
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Note: Product cover images may vary from those shown
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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE
  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis
PART 05: MARKET SIZING
  • Market definition
  • Market sizing 2017
  • Market size and forecast 2017-2022
PART 06: FIVE FORCES ANALYSIS
  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition
PART 07: MARKET SEGMENTATION BY DEPLOYMENT
  • Segmentation by deployment
  • Comparison by deployment
  • On-premises - Market size and forecast 2017-2022
  • Cloud-based - Market size and forecast 2017-2022
  • Market opportunity by deployment
PART 08: CUSTOMER LANDSCAPE

PART 09: REGIONAL LANDSCAPE
  • Geographical segmentation
  • Regional comparison
  • Americas - Market size and forecast 2017-2022
  • EMEA - Market size and forecast 2017-2022
  • APAC - Market size and forecast 2017-2022
  • Key leading countries
  • Market opportunity
PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES
  • Market drivers
  • Market challenges
PART 12: MARKET TRENDS
  • Increasing need for cloud-based media planning software
  • Growing demand for media planning software in APAC
  • Growing integration in media planning software
PART 13: VENDOR LANDSCAPE
  • Overview
  • Landscape disruption
PART 14: VENDOR ANALYSIS
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • NextMark
  • remags
  • comScore
PART 15: APPENDIX
  • List of abbreviations
List of Exhibits
Exhibit 01: Parent market
Exhibit 02: Global software market
Exhibit 03: Market characteristics
Exhibit 04: Market segments
Exhibit 05: Market definition - Inclusions and exclusions checklist
Exhibit 06: Market size 2017
Exhibit 07: Validation techniques employed for market sizing 2017
Exhibit 08: Global - Market size and forecast 2017-2022 ($ mn)
Exhibit 09: Global - Year-over-year growth 2018-2022 (%)
Exhibit 10: Five forces analysis 2017
Exhibit 11: Five forces analysis 2022
Exhibit 12: Bargaining power of buyers
Exhibit 13: Bargaining power of suppliers
Exhibit 14: Threat of new entrants
Exhibit 15: Threat of substitutes
Exhibit 16: Threat of rivalry
Exhibit 17: Market condition - Five forces 2017
Exhibit 18: Market condition - Five forces 2022
Exhibit 19: Deployment - Market share 2017-2022 (%)
Exhibit 20: Comparison by deployment
Exhibit 21: On-premises - Market size and forecast 2017-2022 ($ mn)
Exhibit 22: On-premises - Year-over-year growth 2018-2022 (%)
Exhibit 23: Cloud-based - Market size and forecast 2017-2022 ($ mn)
Exhibit 24: Cloud-based - Year-over-year growth 2018-2022 (%)
Exhibit 25: Comparison of cloud-based and on-premises software
Exhibit 26: Market opportunity by deployment
Exhibit 27: Global - Market share by geography 2017-2022 (%)
Exhibit 28: Regional comparison
Exhibit 29: Americas - Market size and forecast 2017-2022 ($ mn)
Exhibit 30: Major advertising agencies in the Americas
Exhibit 31: Americas - Year-over-year growth 2018-2022 (%)
Exhibit 32: EMEA - Market size and forecast 2017-2022 ($ mn)
Exhibit 33: EMEA - Year-over-year growth 2018-2022 (%)
Exhibit 34: APAC - Market size and forecast 2017-2022 ($ mn)
Exhibit 35: APAC - Year-over-year growth 2018-2022 (%)
Exhibit 36: Key leading countries
Exhibit 37: Market opportunity
Exhibit 38: Major integrations in media planning software
Exhibit 39: Vendor landscape
Exhibit 40: Landscape disruption
Exhibit 41: Vendors covered
Exhibit 42: Vendor classification
Exhibit 43: Market positioning of vendors
Exhibit 44: Vendor overview
Exhibit 45: NextMark - Organizational developments
Exhibit 46: NextMark - Key offerings
Exhibit 47: Vendor overview
Exhibit 48: remags - Organizational developments
Exhibit 49: remags - Key offerings
Exhibit 50: Vendor overview
Exhibit 51: comScore - Business segments
Exhibit 52: comScore - Organizational developments
Exhibit 53: comScore - Key offerings
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New Report Released: - Global Media Planning Software Market 2018-2022

The author of the report recognizes the following companies as the key players in the global media planning software market: NextMark, Remags, and comScore.

Commenting on the report, an analyst from the research team said: “One trend in the market is growing demand for media planning software in APAC. APAC contributed a major share of the world’s spending on advertising in 2017. The gap between APAC and other regions such as North America is declining rapidly in the advertising industry. This has encouraged many advertising agencies and media companies to start more of their operations in APAC.”

According to the report, one driver in the market is increased need for better media planning applications. Microsoft Excel is a widely accepted and used tool for media planning. However, the software has several shortcomings, which could be overcome using software that is created exclusively for media planning. Excel lacks a built-in media planning functionality. The layouts and calculations should be made from scratch and then exported throughout the company's business units as a template.

Further, the report states that one challenge in the market is data privacy and security concerns. There are many companies that provide their solutions on the cloud. For instance, Centro has a media planning software in the cloud platform. Centro Planner, the cloud-based media planning software, replaces spreadsheets, PDFs, and e-mails with a cloud-based system.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Note: Product cover images may vary from those shown
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  • NextMark
  • Remags
  • comScore
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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