World TV & Video markets - Data & Forecasts up to 2021 - 4Q

  • ID: 4456253
  • Report
  • Region: Global
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This half-yearly updated observatory on the TV & Video services market includes a database and a state-of-the-art report. It covers the evolution of 41 countries and 11 regions and sub-regions and proposes a worldwide market consolidation.

The dataset provides historical data since 2013 and market forecasts up to 2021 on main audiovisual market indicators.

The report presents the analyses of experts on the main market trends as well as the upcoming evolutions.

Dataset Scope

Indicators by country

Consumption indicators

  • Video viewing time: live linear TV, time-shifted TV, online video
  • The top free-to-air channels’ audience share

Access indicators

  • General access indicators: TV households, FTA & pay-TV households
  • Households’ television access mode on the main TV set: terrestrial, satellite, cable, IPTV
  • Digitisation levels: analogue/digital split for each access method
  • Pay-TV penetration: pay-TV/free-to-air only split
  • Customer numbers for the main pay-TV services

Revenue indicators

  • GDP
  • Income from public financing/licensing fees
  • TV ad revenue
  • Pay-TV revenue
  • Revenue from video on demand, managed and OTT services (video advertising revenue, DTR, EST, SVoD)

Type of data

  • Background data 2013-2015
  • Estimates as of the end of 2016
  • Forecasts for 2017-2021

Geographical coverage

  • The global TV market is broken down into five main regions: Europe, North America, Latin America, Asia-Pacific and Africa-the Middle East.
  • Regional aggregate data include all countries in the region
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Audiovisual consumption
Linear TV still holding its own
Top national channels continue to lose viewers

TV access technologies
DTH and DTT, the main purveyors of TV programming in the southern hemisphere
But cable still the main purveyor of TV programming worldwide … thanks to China
Terrestrial losing ground everywhere… except in North America
Satellite and IPTV enjoying the strongest growth
Network digitisation nearing completion

TV revenue
US TV market still the biggest money-maker
TV revenue rising overall
Except in North America where the market is taking a turn
First signs of fatigue for pay TV in some European markets
Southern hemisphere and Asia driving global growth

On-demand viewing
North America also number one in the VoD market
OTT stepping up the pace

US players still on top
Towards a consolidation of the sector

What to keep an eye on

Annexes - Methodology
Indicators, by country
Pay TV market segmentation

Tables & Figures

Audiovisual consumption

  • Change in linear TV screen time between 2010 and 2015
  • Change in audience share for the top 5 national TV channels in Europe’s biggest markets, and in the US, 2015-2016

TV access technologies

  • Breakdown of TV households worldwide by access technology, in 2016
  • Change in TV access technologies worldwide, 2013-2021
  • Change in the percentage of terrestrial households worldwide, and growth rate from 2013-2021
  • Change in the number of TV households worldwide, by access mode, between 2013 and 2016
  • Digital transition timetable for terrestrial networks worldwide

TV revenue

  • Breakdown of TV revenue worldwide, in 2016
  • Change in the breakdown of TV revenue by source, 2013-2021
  • Evolution of regional TV revenue growth, 2013-2021
  • Evolution of pay TV revenue in France, in Scandinavia and in the UK, 2013-2021
  • Regional TV revenue growth between 2013 and 2021

On-demand viewing

  • Breakdown of VoD revenue worldwide, in 2016
  • OTT revenue growth between 2013 and 2021


  • World’s top 20 TV/video companies in 2016, by revenue earned
  • Main mergers in the audiovisual industry in the USA between 2015 and 2017
  • Evolution of the number of Netflix subscribers in the world between 2011 and 2017
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Note: Product cover images may vary from those shown