Pay-TV Services in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

  • ID: 4457604
  • Report
  • 12 pages
  • Analysys Mason Group
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Cable Subscriptions Will Decline as IPTV and Satellite Thrive, but OTT Casts a Shadow over Traditional Pay-TV Growth

The Chinese market dominates the emerging Asia-Pacific region, accounting for 59% of all connections, but the dynamics across the region vary greatly and the interplay between cable, IPTV, satellite and OTT video services will differ from country-to-country.

This report provides:

  • forecasts for the number of pay-TV households, services, spend and average spend per user (ASPU)
  • forecasts split by pay-TV platform: cable (analogue and digital), IPTV, pay DTT, satellite and OTT video delivered to the TV set
  • forecasts for seven individual countries and the emerging Asia-Pacific (EMAP) region as a whole
  • an overview of the trends and drivers in the market
  • top-level overviews of the key countries in the region.

The forecasts are informed by on-the-ground regional market experts from our topic-led research programmes and our consulting division, as well as external interviews.

In addition to the robust set of historical data, our forecasts draw on a unique and in-house modelling tool, which applies a rigorous methodology (reconciliation of different sources, standard definitions, top-down and bottom-up modelling).

Key Performance Indicators

  • Total pay-TV services
  • Connections as a percentage of households
  • Spend
  • ASPU

All of the above split by the following access technologies:

  • cable (analogue and digital)
  • IPTV
  • pay DTT
  • satellite (DTH)
  • over-the-top (OTT) video to the TV1
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Chapter No.

5. Regional forecasts and cross-country comparison
6. Emerging Asia-Pacific: IPTV will thrive, but the greatest winner in terms of spend and subscriber growth will be OTT-to-the-TV-set
7. Emerging Asia-Pacific: Bundling, piracy and digital migration are some of the key factors that affect growth in the region
8. Emerging Asia-Pacific: Strong growth in IPTV and satellite services will be at the expense of cable
9. Emerging Asia-Pacific: OTT growth will be strong, but not at the expense of traditional pay TV in most markets in the short-to-medium term
10. Emerging Asia-Pacific: IPTV and satellite have greater growth prospects than cable
11. Individual country forecasts
12. China: OTT video will increase in value and scale at a faster rate than traditional pay TV from 2017 onwards
13. India: Reliance Jio's fibre aspirations will make or break the Indian pay-TV business
14. Indonesia: Telekom Indonesia's ambitious triple-play strategy will help to double pay-TV from 2017 onwards
15. Malaysia: Infrastructure investment will drive growth in IPTV and OTT video services
16. Philippines: Satellite services will continue to lead the market, while piracy will subdue growth
17. Thailand: Growth in the number of traditional pay-TV subscribers will be limited as operators focus on OTT services
18. Vietnam: Cable growth will be supplanted by IPTV growth as operator fibre plans ramp up later in the forecast period
19. Forecast methodology and assumptions
20. Our spend forecasts focus on linear and on-demand content to the TV set
21. Our definitions of 'OTT-video-to-the-TV' services
22. About the author

List of figures

Figure 1: Pay-TV spend by service type and ASPU for traditional and OTT-to-the-TV-set services, emerging Asia-Pacific, 2014-2022
Figure 2: Pay-TV spend and growth rates by service type, emerging Asia-Pacific, 2016-2022
Figure 3: Pay-TV connections and growth rates by type, emerging Asia-Pacific, 2016-2022
Figure 4: Selected factors that affect the take-up and value of pay-TV services in emerging Asia-Pacific
Figure 5: Pay-TV connections and ASPU by access technology, merging Asia-Pacific, 2014-2022
Figure 6: Household penetration of traditional pay-TV services, emerging Asia-Pacific countries, 2014-2022
Figure 7: OTT-to-the-TV-set subscription penetration, emerging Asia-Pacific countries, 2014-2022
Figure 8: Traditional pay-TV connections by technology and OTT-video-to-the-TV-set penetration by country, emerging Asia-Pacific, 2022
Figure 9: Household penetration of pay TV by access technology, China, 2014-2022
Figure 10: Household penetration of pay TV by access technology, India, 2014-2022
Figure 11: Household penetration of pay TV by access technology, Indonesia, 2014-2022
Figure 12: Household penetration of pay TV by access technology, Malaysia, 2014-2022
Figure 13: Household penetration of pay TV by access technology, Philippines, 2014-2022
Figure 14: Household penetration of pay TV by access technology, Thailand, 2014-2022
Figure 15: Household penetration of pay TV by access technology, Vietnam, 2014-2022
Figure 16: Scope of our pay-TV spend forecasts
Figure 17: Definition of OTT video services to the TV

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  • China
  • India
  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
  • Vietnam
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