Internet Retailing in Kenya - Product Image

Internet Retailing in Kenya

  • ID: 4457920
  • Report
  • Region: Kenya
  • 20 pages
  • Euromonitor International
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In Kenya, consumers continued to prefer making online internet purchases but paying upon product delivery as opposed to using the cashless payment platforms. Internet retailing companies in Kenya continued to actively educate consumers, however, and encourage the use of cashless payment when ordering products.

The Internet Retailing in Kenya report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Internet Retailing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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INTERNET RETAILING IN KENYA

List of Contents and Tables
  • Headlines
  • Prospects
  • Cash on Delivery Payment Fuels Product Purchases
  • Declining Internet Connectivity Prices Encourage Internet Retailing
  • Marketing by Internet Retailing Firms Educates Kenyan Consumers
  • Competitive Landscape
  • Efficient Delivery Logistics Influence Repeat Sales
  • Strategic Partnerships by Players To Boost Sales
  • Channel Data
  • Table 1 Internet Retailing by Category: Value 2012-2017
  • Table 2 Internet Retailing by Category: % Value Growth 2012-2017
  • Table 3 Internet Retailing GBO Company Shares: % Value 2013-2017
  • Table 4 Internet Retailing GBN Brand Shares: % Value 2014-2017
  • Table 5 Internet Retailing Forecasts by Category: Value 2017-2022
  • Table 6 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
  • Executive Summary
  • Retailing in Kenya Maintains Strong Growth in 2017
  • Informal Sales Remain Relevant in Kenya
  • Modern Retailers Reduce Selling Space
  • International Players Continue To Set Up Shop in Kenya in 2017
  • Strong Growth Expected Over the Forecast Period
  • Operating Environment
  • Informal Retailing
  • Opening Hours
  • Summary 1 Standard Opening Hours by Channel Type 2017
  • Physical Retail Landscape
  • Seasonality
  • Payments and Delivery
  • Emerging Business Models
  • Market Data
  • Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
  • Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
  • Table 9 Sales in Store-Based Retailing by Channel: Value 2012-2017
  • Table 10 Sales in Store-Based Retailing by Channel: % Value Growth 2012-2017
  • Table 11 Store-Based Retailing Outlets by Channel: Units 2012-2017
  • Table 12 Store-Based Retailing Outlets by Channel: % Unit Growth 2012-2017
  • Table 13 Sales in Non-Store Retailing by Channel: Value 2012-2017
  • Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
  • Table 15 Retailing GBO Company Shares: % Value 2013-2017
  • Table 16 Retailing GBN Brand Shares: % Value 2014-2017
  • Table 17 Store-based Retailing GBO Company Shares: % Value 2013-2017
  • Table 18 Store-based Retailing GBN Brand Shares: % Value 2014-2017
  • Table 19 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
  • Table 20 Non-Store Retailing GBO Company Shares: % Value 2013-2017
  • Table 21 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
  • Table 22 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
  • Table 23 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
  • Table 24 Forecast Sales in Store-Based Retailing by Channel: Value 2017-2022
  • Table 25 Forecast Sales in Store-Based Retailing by Channel: % Value Growth 2017-2022
  • Table 26 Forecast Store-Based Retailing Outlets by Channel: Units 2017-2022
  • Table 27 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
  • Table 28 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
  • Table 29 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
  • Definitions
  • Sources
  • Summary 2 Research Sources
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