Top Growth Opportunities: Wine in Singapore

  • ID: 4459495
  • Report
  • Region: Singapore
  • 97 pages
  • GlobalData
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Top Growth Opportunities: Wine in Singapore


Among the world’s top ten wine markets, Singapore ranks third in terms of per capita expenditure, below Australia and Canada. Furthermore, the per capita expenditure on wine products in Singapore is expected to grow at a CAGR of over 4% during 2016-2021. The growth is primarily attributed to the high disposable incomes enjoyed by Singaporeans, coupled with their high affinity and willingness to spend more on premium wine products, imported from Australia, France and Chile.

Singaporean wine market recorded strong growth at a CAGR of about 5.5% during 2011-2016, growing from over US$824 Million in 2011 to more than US$1 Billion in 2016. With taxes on imported wines having been increased in 2014, tourists may find Singapore to be one of the more expensive places to buy wine products. However, lower sales to tourists will be offset by sales to Singaporeans in the wine sector, which will benefit from the more favorable SGD$ to USD$ exchange rate. Hence, the Singaporean wine market is expected to maintain growth, at a CAGR of about 5.4%during 2016-2021, to reach around US$1.4 Billion by 2021.

A growing economy supported by a large population-base of mid-lifers is expected to have a positive influence on the wine sector; however, this is tempered by a dependant aging population.

The report "Top Growth Opportunities: Wine in Singapore", provides recommended actions and detailed analysis of how to target the best growth opportunities for wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of wine market in Singapore through our detailed and robust data, expert insight, and case studies.

  • The Singaporean wine market was valued at over US$1 billion in 2016 and is forecast to grew at a CAGR of 5.4% between 2016-2021.
  • The market will grow to over US$1.4 billion by 2021.
  • Treasury Wine Estates Vintners Limited is the largest wine producer in Singapore with over a 6% share of the market, in volume terms, as of 2016.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behaviour of Singapore's wine consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the wine sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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1. Introducing a top growth market for wine
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Political, Economic, Social, and Technological: Analysis
Consumer spending trends - peer group comparisons
Enablers and inhibitors of growth
Rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Wine retail channel share
Key Retail Channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where and why
Strategic issues map
Key consumers trends
Consumer groups
Key Health & Wellness trends
Consumer trends summary

6. Product and packaging insights
Key Product Insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key Packaging Insights
Trends and strategic issues
Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment opportunities
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Singaporean wine reward and risk assessment
Singaporean wine market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Volume growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Private label penetration and CAGR, 2011-2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown