Top Growth Opportunities: Wine in Japan

  • ID: 4459496
  • Report
  • Region: Japan
  • 106 pages
  • GlobalData
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FEATURED COMPANIES

  • 7-Eleven
  • Aeon
  • Beam Suntory
  • Carlo Rossi
  • E & J Gallo Winery
  • Franzia
  • MORE
Top Growth Opportunities: Wine in Japan

Summary

Japan ranks seventh in terms of per capita expenditure in US$, ahead of South Korea, China, and Malaysia. The per capita expenditure on wine products declined at a CAGR of about 0.4% during 2011-2016, mainly due to the financial crisis during 2009-2011, and a massive earthquake in 2011, which pushed the country into relative turmoil and adversely impacted the spending power of consumers.

Japanese wine market declined during 2011-2016 in US dollar terms, mostly due to the depreciation of the Japanese yen against the US dollar during this time period. Due to the strengthening local currency and increasing consumer confidence, the country’s wine market is forecast to witness a substantial growth, at a CAGR of more than 6% over 2016-2021.

With the exception of certain regions, Japan’s climate and soil conditions are unsuitable for wine farming, so the country has to rely on imports, which presents an opportunity for foreign producers.

Japanese Wine market is being led by the Still Wine category in volume terms which accounted for over 89% share in 2016. Further, the Fortified Wine category is expected to record the fastest volume growth at a CAGR of more than 6% during 2016-2021 and will reach around 9.5 million liters by 2021.

The report "Top Growth Opportunities: Wine in Japan", provides recommended actions and detailed analysis of how to target the best growth opportunities for Wine producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Wine markets in Japan through our detailed and robust data, expert insight, and case studies.

In particular, this report provides the following:
  • Key consumer demographic groups driving consumption within the Japanese market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why.
  • A study of market value and volumes over 2011-2016 for Japan, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period.
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.
  • Examples of international and regional, national product innovation targeting key consumer needs.
Companies mentioned in this report: Aeon, 7-Eleven, Mercian, Beam Suntory, E & J Gallo Winery, Carlo Rossi, Franzia.

Scope
  • Wine production in Japan is limited so the market relies on low tariff imports.
  • The market grew at a CAGR of 4.8% in volume terms between 2011 and 2016, though this will slow to a slightly slower rate in the next five years to 2021 at a CAGR of 3.7%.
  • Still wine is by far the largest category in the sector, but fortified wine is the most rapidly growing at 13% CAGR during 2011-2016.
  • The Economic Partnership Agreement reached between Japan and the EU should see tariffs eliminated on European wines, which may put them at a competitive advantage.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behaviour of Japan's Wine consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Wine sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • 7-Eleven
  • Aeon
  • Beam Suntory
  • Carlo Rossi
  • E & J Gallo Winery
  • Franzia
  • MORE
1. Introducing a top growth market for wine
Top 10 global growth opportunities scores
Top global issues
Assessment against global strategic issues
Strategic issues map
Predicted future issues for the global sector
Reward and risk assessment
Opportunity score - overview
Wine consumer spending trends - peer group comparisons
Political, economic, social, and technological: analysis
Enablers and inhibitors of growth
Wine rewards and opportunities for growth
Summary of the market

2. Market insight - identifying the opportunities to move into
Market growth by category
Value growth of the market
Volume growth of the market
Level of premiumization by category
Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
Wine retail channel share
Key retail channel trends
Routes to market
Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
Category fragmentation
Company and brand strength
International and domestic brand analysis
Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
Strategic issues map
Key consumer driver implications
Key consumers trends
consumer groups
Key health & wellness trends
Consumer trends summary

6. Product and packaging insights
key product insights
Trends and strategic issues - other notable product trends
Key product innovation case studies
Key packaging insights
Trends and strategic issues
product launch key takeouts

7. White spaces and innovation opportunities - space to move into
Growth segments to target
Consumer spaces to target
Segment focus: opportunities
Price dynamics
Product launch key takeouts
Key recommendations

8. Appendix and Definitions

List of Tables
Visualization of 10 countries growth opportunities
Visualization of 10 countries growth opportunities (continued)
Reward and risk assessment
Market value and split, 2011-2021
Winners and losers by category, value, 2016-2021
Winners and losers by category, volume, 2016-2021
Key consumption volume shares by consumer group, 2016
Top categories by volume and CAGR, 2011-2016
Average price change by brand, 2016

List of Figures
Map of top opportunity markets
Map of top global issues
Global issue web
Strategic issues map
Average consumer spend, peer group comparisons, 2011-2021
Market value and split, 2011-2021
Value growth by category, 2011-2016 and 2016-2021
Value market growth by category, 2011-2021
Winners and losers by category, volume, 2016-2021
Value and volume growth by category, 2011-2021
Fragmentation by category, 2011-2016
Packaging materials volume share, 2016 & 2021
Packaging closure materials volume share, 2016 & 2021
Projected CAGR for top five categories by value, 2016-2021
Price change by category, 2016
Note: Product cover images may vary from those shown
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  • Aeon
  • 7-Eleven
  • Mercian
  • Beam Suntory
  • E & J Gallo Winery
  • Carlo Rossi
  • Franzia
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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