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Mobile E-Commerce in Taiwan

  • ID: 4461082
  • Report
  • March 2020
  • Region: Taiwan
  • 44 pages
  • Euromonitor International
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In view of the rapid growth of mobile e-commerce, store-based players, also noticing the high potential of e-commerce, have launched their own apps to build up their mobile e-commerce network. Hypermarket players such as Carrefour and RT Mart both update their apps frequently to attract more users to join their mobile systems and become members. RT Mart has even provided a scan-and-pay function in its app to enable consumers to purchase in stores more conveniently.

The Mobile E-Commerce in Taiwan report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: E-Commerce.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile E-Commerce market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
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Mobile E-Commerce in Taiwan

List of Contents and Tables

HEADLINES

PROSPECTS
  • Chain store players launch their own apps to support payment and other services
  • User experiences continue to improve to attract and secure consumers’ awareness
COMPETITIVE LANDSCAPE
  • Momo Shop launches a unique searching function on its app
  • Yahoo! launches its app system to compete with Line
  • Kuobrothers Co Ltd successfully collaborates with Citigroup Inc
CHANNEL DATA
  • Table 1 Mobile E-Commerce: Value 2014-2019
  • Table 2 Mobile E-Commerce: % Value Growth 2014-2019
  • Table 3 Mobile E-Commerce Forecasts: Value 2019-2024
  • Table 4 Mobile E-Commerce Forecasts: % Value Growth 2019-2024
EXECUTIVE SUMMARY
  • Increasing e-commerce awareness drives the growth of online-offline collaboration
  • Weak spending power remains a pain point for all retailers
  • Players with bigger selling spaces become smaller while smaller ones grow bigger
  • Department stores seek digitalisation to stay relevant in retailing
  • Environmentally-friendly mindset affects consumer behaviours
OPERATING ENVIRONMENT
  • Informal retailing
  • Opening hours
  • Summary 1 Standard Opening Hours by Channel Type 2019
  • Physical retail landscape
  • Cash and carry
  • Seasonality
  • Lunar New Year
  • End of year cleaning
  • Department store anniversary sales
  • Ghost month sales
  • Back to school
  • Double 11 shopping day
  • Payments and delivery
  • Emerging business models
MARKET DATA
  • Table 5 Sales in Retailing by Store-based vs Non-Store: Value 2014-2019
  • Table 6 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2014-2019
  • Table 7 Sales in Store-based Retailing by Channel: Value 2014-2019
  • Table 8 Sales in Store-based Retailing by Channel: % Value Growth 2014-2019
  • Table 9 Store-based Retailing Outlets by Channel: Units 2014-2019
  • Table 10 Store-based Retailing Outlets by Channel: % Unit Growth 2014-2019
  • Table 11 Sales in Non-Store Retailing by Channel: Value 2014-2019
  • Table 12 Sales in Non-Store Retailing by Channel: % Value Growth 2014-2019
  • Table 13 Grocery Retailers: Value Sales, Outlets and Selling Space 2014-2019
  • Table 14 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 15 Sales in Grocery Retailers by Channel: Value 2014-2019
  • Table 16 Sales in Grocery Retailers by Channel: % Value Growth 2014-2019
  • Table 17 Grocery Retailers Outlets by Channel: Units 2014-2019
  • Table 18 Grocery Retailers Outlets by Channel: % Unit Growth 2014-2019
  • Table 19 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2014-2019
  • Table 20 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 21 Sales in Non-Grocery Specialists by Channel: Value 2014-2019
  • Table 22 Sales in Non-Grocery Specialists by Channel: % Value Growth 2014-2019
  • Table 23 Non-Grocery Specialists Outlets by Channel: Units 2014-2019
  • Table 24 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2014-2019
  • Table 25 Mixed Retailers: Value Sales, Outlets and Selling Space 2014-2019
  • Table 26 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2014-2019
  • Table 27 Sales in Mixed Retailers by Channel: Value 2014-2019
  • Table 28 Sales in Mixed Retailers by Channel: % Value Growth 2014-2019
  • Table 29 Mixed Retailers Outlets by Channel: Units 2014-2019
  • Table 30 Mixed Retailers Outlets by Channel: % Unit Growth 2014-2019
  • Table 31 Retailing GBO Company Shares: % Value 2015-2019
  • Table 32 Retailing GBN Brand Shares: % Value 2016-2019
  • Table 33 Store-based Retailing GBO Company Shares: % Value 2015-2019
  • Table 34 Store-based Retailing GBN Brand Shares: % Value 2016-2019
  • Table 35 Store-based Retailing LBN Brand Shares: Outlets 2016-2019
  • Table 36 Non-Store Retailing GBO Company Shares: % Value 2015-2019
  • Table 37 Non-Store Retailing GBN Brand Shares: % Value 2016-2019
  • Table 38 Grocery Retailers GBO Company Shares: % Value 2015-2019
  • Table 39 Grocery Retailers GBN Brand Shares: % Value 2016-2019
  • Table 40 Grocery Retailers LBN Brand Shares: Outlets 2016-2019
  • Table 41 Grocery Retailers LBN Brand Shares: Selling Space 2016-2019
  • Table 42 Non-Grocery Specialists GBO Company Shares: % Value 2015-2019
  • Table 43 Non-Grocery Specialists GBN Brand Shares: % Value 2016-2019
  • Table 44 Non-Grocery Specialists LBN Brand Shares: Outlets 2016-2019
  • Table 45 Non-Grocery Specialists LBN Brand Shares: Selling Space 2016-2019
  • Table 46 Mixed Retailers GBO Company Shares: % Value 2015-2019
  • Table 47 Mixed Retailers GBN Brand Shares: % Value 2016-2019
  • Table 48 Mixed Retailers LBN Brand Shares: Outlets 2016-2019
  • Table 49 Mixed Retailers LBN Brand Shares: Selling Space 2016-2019
  • Table 50 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2019-2024
  • Table 51 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2019-2024
  • Table 52 Forecast Sales in Store-based Retailing by Channel: Value 2019-2024
  • Table 53 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2019-2024
  • Table 54 Forecast Store-based Retailing Outlets by Channel: Units 2019-2024
  • Table 55 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2019-2024
  • Table 56 Forecast Sales in Non-Store Retailing by Channel: Value 2019-2024
  • Table 57 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2019-2024
  • Table 58 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 59 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 60 Forecast Sales in Grocery Retailers by Channel: Value 2019-2024
  • Table 61 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2019-2024
  • Table 62 Forecast Grocery Retailers Outlets by Channel: Units 2019-2024
  • Table 63 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2019-2024
  • Table 64 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 65 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 66 Forecast Sales in Non-Grocery Specialists by Channel: Value 2019-2024
  • Table 67 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2019-2024
  • Table 68 Forecast Non-Grocery Specialists Outlets by Channel: Units 2019-2024
  • Table 69 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2019-2024
  • Table 70 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2019-2024
  • Table 71 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2019-2024
  • Table 72 Forecast Sales in Mixed Retailers by Channel: Value 2019-2024
  • Table 73 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2019-2024
  • Table 74 Forecast Mixed Retailers Outlets by Channel: Units 2019-2024
  • Table 75 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2019-2024
CORONAVIRUS (COVID-19)

DEFINITIONS

SOURCES
  • Summary 2 Research Sources
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