Global Overview of Homes

Technology, urbanisation and economics are reshaping the behavioral patterns of inhabitants and creating new channels of access to consumers. A new, rising middle class in emerging economies is embracing modern, urban lifestyles; technology is connecting homes to retailing ecosystems; and fewer residents per household is reshaping the way homeowners utilise their space. This report will provide an overview into how homes are changing in terms of size, location and facilities.

Strategy Briefings offer unique insight into emerging trends world-wide. Aimed squarely at strategists and planners, they draw on The vast information resources to give top line insight across markets and within consumer segments. Written by some of our most experienced analysts, they are designed as provocations for senior management to use in their own forum, allowing them to stand back and reflect on the behaviour and motivation driving global markets today and tomorrow

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Identify factors driving change now and in the future


• Understand motivation


• Forward-looking outlook


• Briefings and presentation should provoke lively discussion at senior level


• Take a step back from micro trends


• Get up to date estimates and comment