Store Cards in Hungary

There are currently no store cards in circulation in Hungary. Magyar Cetelem Bank Zrt stopped offering store cards in 2008 and since then no retailers have signalled any intention to relaunch such services. Instead, retailers are collaborating with banks to launch co-branded credit cards and then tie these credit products to their respective loyalty schemes, thus enabling them to offer very favourable terms and conditions while still strengthening their relationships with their customers.

The publisher's Store Card Transactions in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Store Card Transactions market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.