Digital and IT have a complicated history, in that their relationship is not always clear in an organization. With digital potentially meaning different things to different people, it is essential that definitions and roles are agreed upon by all stakeholders involved.
Whether IT is leading digital or helping to support it, technology has an important place in the domain. The CIO should set expectations and ensure that their tech know-how is utilized by whoever is leading and executing digital initiatives. This ensures that the organization can use digital efficiently to achieve its strategic goals.
This research is designed for:
- CIOs or IT leaders who want to understand and document their roles in digital.
- Those who want to document a digital strategy.
- CEOs who are looking to start their digital journey.
This research will help you:
- Lead sections of digital strategy development.
- Closely align the IT and digital strategy with the organizational strategy.
- Understand what digital means to the organization.
- Develop and document a plan for IT and digital.
- Align enterprise technology with customers and employees.
- Create a collection of initiatives that speed progression to the digital target state.
This research approach will help you overcome challenges when delivering value through digital. The journey you take to deliver value and enhance IT’s reputation through digital will include many obstacles; the methodology will help you anticipate and overcome them.
Phase 1 of this blueprint, “Define Digital and IT’s Role,” helps you identify what digital means to the organization and document what IT’s role will be in interacting with the digital domain.
Phase 2 of this blueprint, “Gap Analysis,” ensures you understand the business needs and “why digital?” for effective communication with stakeholders.
Phase 3 of this blueprint, “Roadmap,” will help you determine relevant digital initiatives and the capabilities and skills needed to fulfill your role and deliver value in digital.
The blueprint includes tools and templates to help organizations quickly get to action with their digital transformation initiative.
Tools and templates included:
- IT Digital Strategy Plan Template (doc.)
- Business Contect Discovery Tool (xlsx)
- IT Digital Plan Current and Target State Remplate (ppt.)
- IT Digital Plan Prioritization Tool (xlsx)
- 84% of businesses have customers expecting them to be more digital; 71% believe that they are behind their competitors.*
- 46% of organizations have already delivered digital transformation* projects and have seen results.
- CIOs are unsure of the role they should play in digital.
- IT leaders are losing out to other organizational leaders on the digital domain, as they get pushed into a support function to “keep the lights on.”
- The digital world is relatively new, meaning there are few tried-and-true methods for IT to contribute to digital strategy.
- Digital initiatives that are executed without the involvement of the CIO do not achieve their full potential.
- Use digital as a platform to perform value-add activities that drive revenue.
- Follow Info-Tech’s methodology to identify and execute IT’s role in digital to drive business value.
- Use Info-Tech’s template to document IT’s involvement in digital, and ensure IT and other relevant stakeholders are present at digital strategy conversations.