U.S. Food Market Outlook 2018 - Research and Markets

This all-new U.S. Food Market Outlook 2018 brings you a comprehensive look at the largest categories in the retail packaged foods market, spanning all sections of the grocery store (center-store shelf stable, frozen, meat case, dairy case, cheese section, deli, produce).

The systematic, category-by-category analysis, data, and insights provided lay out:

Key opportunities for sale growth
Economic factors to market growth
Market sizing (volume and dollars) – 5-year historic trending and forecast
Category and segment dollar sales
Marketer competition: key marketers and share of sales, M&A activity
Illustration-rich coverage of new product, marketing and retail trends and innovation
Sales by retail outlet
Consumer trends: product usage, consumption trends, brand usage

Scope of Report

U.S. Food Market Outlook 2018 focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.

Methodology:

The information in U.S. Food Market Outlook 2018 was obtained from both primary and secondary research. Primary research included consultation with industry sources and visits to retail stores. Secondary research entailed gathering data from relevant trade, business and government sources, as well as company promotional literature and annual reports. Our estimates of market size and company performance are based on various sources including reported revenues of product manufacturers and retailers, relevant publications and other market research sources. Our analysis of consumer trends relies on data from various sources including Simmons National Consumer Surveys for Spring 2007 through Spring 2017. On an ongoing basis, Simmons conducts booklet-based surveys of a large and random sample of consumers (approximately 25,000 for each 12-month survey compilation) who in aggregate represent a statistically accurate cross-section of the U.S. population.

1. Executive Summary

Scope
Methodology
Cereal
Key Opportunities for Future Growth
Chocolate Candy
Key Opportunities for Future Growth
Cookies
Key Opportunities for Future Growth
Fresh Bread
Key Opportunities for Future Growth
Fresh Packaged Salads
Key Opportunities for Future Growth
Frozen Dinners/Entrees
Key Opportunities for Future Growth
Frozen Pizza
Key Opportunities for Future Growth
Ice Cream and Frozen Novelties
Key Opportunities for Future Growth
Meal and Snack Bars
Key Opportunities for Future Growth
Meat and Poultry
Key Opportunities for Future Growth
Natural and Specialty Cheese
Key Opportunities for Future Growth
Salty Snacks
Key Opportunities for Future Growth
Soup
Key Opportunities for Future Growth
Yogurt
Key Opportunities for Future Growth

2. Cereal

Scope
Methodology
The Market
Retail Sales of Cereal Nearly $11 Billion in 2017
Table U.S. Cereal Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Table U.S. Cereal Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
Market Segmentation
Category Sales
Table U.S. Cereal Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
General Mills and Kellogg Control 50% of Total Market, 60% of Cold Cereal
Table Selected Marketers/Brands of Cereal, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Opportunities for Marketing Innovation
Retail Competition
Channel Shares
Table Cereal: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Usage by Product Type
Table Types of Cold Cereal Eaten Most Often, 2007-2017 (percent of U.S. households that eat cold cereal)
Consumption Trends
Table Portions of Cold Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
Table Portions of Hot Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat hot cereal)
Brand Usage Trends
Table Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats cold cereal)
Table Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats hot cereal)

3. Chocolate Candy

Scope
Methodology
The Market
Retail Sales of Chocolate Candy $22 Billion in 2017
Market to Exceed $24 Billion by 2022
Table U.S. Chocolate Candy Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Chocolate Candy Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
Market Segmentation
Category Sales
Table U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Hershey and Mars Control Nearly 70% of the Mass Market
Table Selected Marketers/Brands of Chocolate Candy, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Chocolate candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Chocolate & Other Candy, 2007-2017 (percent of adults)
Table Types of Chocolate & Other Candy Eaten Most Often, 2007-2017 (percent of adults that eat chocolate & other candy)
Consumption Trends
Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat chocolate & other candy)
Brand Usage Trends
Table Brands of Chocolate Candy Eaten Most Often by Adults, 2007-2017 (percent of adults that eat chocolate candy)

4. Cookies

Scope
Methodology
The Market
Retail Sales of Cookies Nearly $10 Billion in 2017
Market to Reach Nearly $11 Billion by 2022
Table U.S. Cookies Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Cookies Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Mondelez Controls About 40% of the Market
Table Selected Marketers/Brands of Cookies, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Cookies: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Ready-to-Eat Cookies, 2007-2017 (percent of households)
Usage by Product Type
Table Types of Cookies Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
Usage by Kind of Product
Table Kinds of Cookies Eaten Most Often, 2013-2017 (percent of U.S. households that eat cookies)
Consumption Trends
Table Packages of Cookies Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat cookies)
Brand Usage Trends
Table Brands of Cookies Eaten Most Often by Households, 2007-2017 (percent of households that eats cookies)

5. Fresh Bread

Scope
Methodology
The Market
Retail Sales of Fresh Bread $16 Billion in 2017
Market to Reach Nearly $17 Billion by 2022
Table U.S. Fresh Bread Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Fresh bread Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
Market Segmentation
Category Sales
Table U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Bimbo, Flowers and Private Label Control 70% of the Market
Table Selected Marketers/Brands of Fresh bread, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Fresh Bread: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Bread, 2007-2017 (percent of households)
Usage by Product Type
Table Types of Bread Eaten Most Often, 2007-2017 (percent of households that eat bread)
Consumption Trends
Table Loaves of Bread Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat bread)
Brand Usage Trends
Table Brands of Bread Eaten Most Often by Households, 2007-2017 (percent of households that eats bread)

6. Fresh Packaged Salads

Scope
Methodology
The Market
Retail Sales of Fresh Packaged Salads $6 Billion in 2017
Market to Reach $8 Billion by 2022
Table U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
Market Segmentation
Category Sales
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Fresh Express, Dole and Private Label Control About 75% of the Market
Table Selected Marketers/Brands of Fresh Packaged Salads, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Opportunities for Marketing Innovation
Retail Competition
Channel Shares
Table Fresh Salads: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Bagged/Packaged Salads Eaten by 70% of Households
Table Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2017 (percent of households)
Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
Table Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2017 (Index)
Organic Consumption
Table Consumption Rates for Organic Vegetables, 2016-2017 (percent of households that eat fresh produce)
Organic Vegetables Eaten Most by Younger, Higher Income Households
Table Demographic Characteristics of Organic Vegetable Eaters, 2017 (Index)
Table Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2017 (percent of households that eats bagged/packaged salads)

7. Frozen Dinners/Entrees

Scope
Methodology
The Market
Retail Sales of Frozen Dinners/Entrees at $10 Billion in 2017
Market to Fall Below $10 Billion by 2022
Table U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012–2017 (in millions of pounds)
Market Segmentation
Segment Sales
Table U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Nestlé and Conagra Control Over Half of Market
Table Selected Marketers/Brands of Frozen Dinners/Entrees, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table On-Trend New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Retail Competition
Channel Shares
Table Frozen Dinners/Entrees: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
The Consumer
Product Usage Rates
Table Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
Table Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
Consumption Trends
Table Number of Frozen Complete Dinners Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen complete dinners)
Table Number of Frozen Main Courses Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses)
Brand Usage Trends
Stouffer's and Marie Callender's Biggest Gainers
Table Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen main courses and complete dinners)

8. Frozen Pizza

Scope
Methodology
The Market
Retail Sales of Frozen Pizza at $5 Billion in 2017
Market to Exceed $5 Billion by 2022
Table U.S. Frozen Pizza Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Frozen Pizza Market Retail Volume Sales, 2012–2017 (in millions of pounds)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Nestlé, Schwan's, General Mills, and Private Label Control Over 80% of Market
Table Selected Marketers/Brands of Frozen Pizza, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Retail Competition
Channel Shares
Table Frozen Pizza: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
The Consumer
Product Usage Rates
Table Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
Table Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
Consumption Trends
Heaviest Frozen Pizza Eaters Eating More
Table Number of Frozen Pizzas Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen pizza)
Brand Usage Trends
DiGiorno Biggest Gainer
Table Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen pizza)

9. Ice Cream and Frozen Novelties

Scope
Methodology
The Market
Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2017
Market to Approach $14 Billion by 2022
Table U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2012–2017 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
Market Segmentation
Category and Segment Sales
Table U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015–2017 (in millions of dollars)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Unilever, Private Label, and Nestlé Control over 60% of Market
Table Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store Merchandising
Role of online and e-grocers
The Consumer
Product Usage Rates
Table Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2007-2017 (percent of households)
Usage by Product Type
Table Types of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
Consumption Trends
Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
Table Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2017 (percent of U.S. households that eat ice cream/sherbet)
Brand Usage Trends
Store Brands Big Gainers, Breyers & Edy's Big Decliners
Table Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2007-2017 (percent of households that eat ice cream/sherbet)

10. Meal & Snack Bars

Scope
Methodology
The Market
Retail Sales of Meal & Snack Bars $7 Billion in 2017
Market to Exceed $8 Billion by 2022
Table U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Meal & Snack Bars Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
Market Segmentation
Category Sales
Table U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
General Mills and Kellogg Control Over 40% of the Market
Table Selected Marketers/Brands of Meal & Snack Bars, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Meal & Snack Bars: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (percent of adults)
Usage by Product Type
Table Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (percent of adults that eat breakfast/cereal/granola snacks & bars)
Consumption Trends
Table Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola snacks & bars)
Brand Usage Trends
Table Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2007-2017 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)

11. Meat and Poultry

Scope
Methodology
The Market
Retail Sales of Meat and Poultry Nearly $95 Billion in 2017
Market to Exceed $100 Billion by 2022
Table U.S. Meat and Poultry Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Meat and Poultry Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
Market Segmentation
Category and Segment Sales
Table U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Five Companies Control Majority of the Market
Other Players
Private Label
Table Selected Marketers/Brands of Meat and Poultry, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Meat and Poultry: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
More Households Eating Bacon
Table Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
Cold Cut Usage
Table Types, Kinds and Brands of Cold Cuts Eaten Most Often, 2007-2017 (percent of U.S. households that eats cold cuts)

12. Natural and Specialty Cheese

Scope
Difference Between Natural and Specialty Cheese
Products Outside Scope
Methodology
The Market
Retail Sales of Natural and Specialty Cheese Nearly $18 Billion in 2017
Market to Exceed $20 Billion by 2022
Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Natural and Specialty Cheese Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
Market Segmentation
Category Sales
Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Private Label, Kraft, and Sargento Control 70% of the Market
Table Selected Marketers/Brands of Natural and Specialty Cheese, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Natural and Specialty Cheese: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
In-Store Merchandising
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2007-2017 (percent of households)
Usage by Product Type
Table Types of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Usage by Product Form
Table Forms of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Usage by Kind of Product
Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Consumption Trends
High Consumption Households Increase
Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
Brand Usage Trends
Sargento Top Gainer Over Last Ten Years
Consumers Eat Store Brands, Kraft, and Sargento Most Often
Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats natural and specialty cheese)

13. Salty Snacks

Scope
Methodology
The Market
Retail Sales of Salty Snacks at $24 Billion in 2017
Market to Exceed $29 Billion by 2022
Table U.S. Salty Snacks Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Salty Snacks Market Retail Volume Sales, 2012–2017 (in millions of pounds)
Market Segmentation
Category Sales
Table U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
PepsiCo Controls 60% of Market
Table Selected Marketers/Brands of Salty Snacks, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Salty Snacks: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
The Consumer
Product Usage Rates
Table Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
Usage by Product Type
Table Types of Potato Chips Eaten Most Often, 2007-2017 (percent of U.S. households that eat potato chips)
Consumption Trends
Table Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat potato chips)
Table Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat corn/tortilla chips/cheese snacks)
Brand Usage Trends
Table Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eat selected salty snacks)

14. Soup

Scope
Methodology
The Market
Retail Sales of Soup Nearly $7Billion in 2017
Market to Reach Over $7 Billion by 2022
Table U.S. Soup Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Soup Market Retail Volume Sales, 2012–2017 (in pounds/16oz. equivalents and percent change )
Market Segmentation
Category Sales
Table U.S. Soup Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change )
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Campbell Soup Controls 60% of Wet Soups
Table Selected Marketers/Brands of Soup, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Table Selected Marketing Initiatives
Opportunities for Marketing Innovation
Table Selected Marketing Innovation
Retail Competition
Channel Shares
Table Soup: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Canned/Packaged Soup, Broth & Stock, 2007-2017 (percent of households)
Usage by Product Form
Table Types of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (percent of households that eat canned/packaged soup, broth & stock)
Consumption Trends
Table Cans of Canned/Packaged Soup, Broth & Stock Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat canned/packaged soup, broth & stock)
Brand Usage Trends
Table Brands of Canned/Packaged Soup, Broth & Stock Eaten Most Often by Households in Last 7 Days, 2007-2017

15. Yogurt

Scope
Methodology
The Market
Retail Sales of Yogurt Nearly $9 Billion in 2017
Market to Reach Nearly $10 Billion by 2022
Table U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
Key Opportunities for Future Growth
Volume Sales
Table U.S. Yogurt Market Retail Volume Sales, 2012–2017 (in millions of pints and percent change)
Market Segmentation
Category Sales
Table U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
Factors to Market Growth
Sluggish Economy Impacts Consumer Spending
Unemployment Rate Declines to Below Pre-Recession Levels
Median Household Incomes at All-Time High in 2016
Sluggish Growth of Household Formations
Marketer Competition
Danone, Chobani, and General Mills Control 75% of the Market
Table Selected Marketers/Brands of Yogurt, 2017
M&A Activity
New Product Trends
Opportunities for Next-Generation Product Innovation
Table Selected New Products
Marketing Trends
Opportunities for Marketing Innovation
Retail Competition
Channel Shares
Table Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
Role of online and e-grocers
Consumer Trends
Product Usage Rates
Table Consumption Rates for Yogurt & Smoothies , 2007-2017 (percent of adults)
Usage by Product Form
Table Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
Usage by Product Type
Table Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
Usage by Kind of Product
Table Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
Consumption Trends
Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
Table Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults that eat/drink yogurt)
Brand Usage Trends
Dannon Maintains, Chobani Gains, Yoplait Declines
Table Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017 (percent of adults that eats/drinks yogurt)