+353-1-416-8900REST OF WORLD
+44-20-3973-8888REST OF WORLD
1-917-300-0470EAST COAST U.S
1-800-526-8630U.S. (TOLL FREE)

Top Growth Opportunities: Hot Drinks in the US

  • PDF Icon


  • 84 Pages
  • February 2019
  • Region: United States
  • GlobalData
  • ID: 4463571
1h Free Analyst Time
1h Free Analyst Time

Speak directly to the analyst to clarify any post sales queries you may have.

Top Growth Opportunities: Hot Drinks in the US


The US was the largest market for hot drinks regionally (Americas) and the second-largest globally. In 2017, the US stood in 9th position out of the top 50 economies considered for the study of opportunities in the hot drinks sector. The sector was valued at over US$18,000 million, accounting for a value share of 11.8% at a global level which was second only to China’s 15.5% share in the same year. The country is expected to witness an upward growth over 2017-2022, picking up from 2012-2017.

Growing demand and an above-average forecast growth rate among the top 50 economies provides a healthy opportunity for manufacturers to expand. The sector is forecast to add US$5.5 billion over the next five years to reach US$24+ billion by 2022. The US hot drinks sector is poised to witness value growth on the back of increasing purchasing power driven by rising personal incomes in the country. Furthermore, Americans work long hours, more than the OECD average and many other developed economies. This translates into higher spending on hot drinks such as coffee, which is perceived as a stimulant that promotes alertness.

Driven by the US government’s corporate tax reforms, aggressive trade policies, and a push for local manufacturing, the US economy is witnessing record growth levels across key macro parameters. Consumer spending and consumer confidence have grown sharply, while the US unemployment rate is at a 50-year low, indicating a positive outlook in the near future, especially for consumer markets in the country. However, trade wars with China and other countries such as Canada, Mexico, and EU countries, as well as inflation arising from the current market scenario, pose a threat to the US economy.

The report "Top Growth Opportunities: Hot Drinks in the US", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption.

The report also provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks sector in the US through detailed and robust data, expert insight, and case studies.

Key Highlights
  • Hot Tea is projected to be the fastest growing category in value terms over 2017-2022.

  • Healthy, personalized, and premium products are expected to drive the US hot drinks sector over 2017-2022.

  • Older consumers (55+) are the largest consumer group in the hot drinks sector.

  • Tea pods and fruite and herbal tea are two segments that are rapidly growing and ripe for new product launches.

  • The reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understanding WHO’s driving the market, WHAT they want, and WHY.

  • A study of market value and volumes over 2012-2017 for the US supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period.

  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take.

  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future.

  • Examples of international and regional product innovation targeting key consumer needs.

Reasons to Buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Hot Drinks consumers in the US.

  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.

  • Category, brand, and packaging dynamics are also examined.

  • This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

1. Introducing a top growth market for Hot Drinks
  • Top 10 global growth opportunities scores
  • Top global issues in hot drinks markets
  • Assessment against global strategic issues
  • Strategic issues map
  • Predicted future issues for the global hot drinks sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, economic, social, and technological: analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market

2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the sector by category
  • Volume growth of the sector by category
  • Level of premiumization by category
  • Category analysis - key drivers of change

3. Retail and distribution insight - key channels and retailers driving growth
  • Hot drinks retail channel share
  • Key retail channel trends
  • Routes to market
  • Drivers of change in the sector

4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Leading trademark owners’ share
  • International and domestic trademark owner analysis
  • Company and brand strength summary

5. Consumer insight - who, what, when, where, and why
  • Strategic issues map
  • Key consumer drivers
  • Key consumers trends
  • Consumer groups
  • Key health & wellness trends
  • Consumer trends summary

6. Product and packaging insights
  • Key product insights
  • Trends and strategic issues - other notable product trends
  • Product & packaging insights - Key product innovation case studies
  • Key packaging insights
  • Trends and strategic issues - pack material trends
  • Trends and strategic issues - closure material trends
  • Product launch key takeouts

7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Segment opportunities
  • Consumer spaces to target
  • Price dynamics
  • Key recommendations

8. Definitions
List of Tables
  • Visualization of top 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2012-2022
  • Winners and losers by category, value, 2017-2022
  • Winners and losers by category, volume, 2017-2022
  • Private label growth compared to brands by category, 2012-2017
  • Top five international and domestic trademark owners
  • Consumption volume shares by consumer group, 2017
  • Key consumption motivators by category, 2017
  • Key consumption motivators by category, 2017 (continued)
  • Monthly average unit price change by brands

List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • Strategic issues map
  • Average consumer spend, peer group comparisons, 2012-2022
  • Market value and split, 2012-2022
  • Value growth by category comparison, 2012-2017 and 2017-2022
  • Value growth by category, 2012-2022
  • Volume growth by category, 2012-2022
  • Level of premiumization by category
  • Fragmentation by category, 2017
  • Private label penetration, 2017
  • Cumulative value share by trademark owners, 2017
  • Strategic issues map - key consumer trends
  • Strategic issues map - key consumer concerns
  • Pack materials by pack units, 2017 & 2022
  • Closure materials by pack units, 2017 & 2022
  • CAGR for hot drinks segments by value, 2017-2022
  • Category volume consumption by gender, 2012-2017
  • Category volume consumption by age, 2012-2017
  • Price changes in the hot drinks sector over the last 12 months by category



Companies Mentioned

A selection of companies mentioned in this report includes:

  • Keurig Green Mountain Inc

  • The J.M. Smucker Company

  • Starbucks Corporation

  • Jacobs Douwe Egberts

  • Nestlé SA

  • Massimo Zanetti Beverage Group

  • DD IP Holder Llc.

  • Unilever

  • Tata Sons Limited

  • Peet’s Coffee & Tea