Pack-Track Seize+Adapt Case Study: Wider Opportunities for an Easy-Tilt Jar

  • ID: 4463585
  • Report
  • 18 pages
  • GlobalData
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Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-tilt jar

Summary

"Pack-Track Seize+Adapt Case Study: Wider opportunities for an easy-tilt jar", uses the author's Pack-Track packaging innovation tool to take a closer look at a pack format currently used in India by EID Parry India Ltd. for The Parry's pure refined sugar and to consider how it could potentially inspire cross-category innovation.

Packaging innovation can be a tricky area to navigate, but by thinking laterally and exploring pack formats that are already available outside your own market sectors, it may be possible to Seize+Adapt an idea, modifying it to suit your own purposes. This case study was compiled using the author's Pack-Track packaging innovation tool and takes a closer look at an easy-tilt plastic jar, currently used for a pure refined sugar product, and considers how the format could cross over into other categories.

Scope
  • Discusses key features and packaging benefits of Parry's pure refined sugar in an easy-tilt plastic jar.
  • Examines how this pack format taps into consumer trends within the author's TrendSights framework.
  • Explores how this convenient-to-use pack could be applied to other product categories.
Reasons to buy
  • Use the author's Seize+Adapt Case Studies to inspire packaging innovation.
  • Understand the relevant consumer trends that drive and support packaging innovation so you can tap into what is really impacting the industry.
  • Discover to which product sectors this packaging innovation could potentially have application to create a point of difference.
Note: Product cover images may vary from those shown
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  • Executive Summary
  • What is Seize+Adapt?
  • The packaging innovation - Consumer Convenience
  • The packaging innovation - Sustainability
  • Wider opportunities for an easy-tilt jar
  • Appendix
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  • EID Parry India Ltd
Note: Product cover images may vary from those shown
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