Top Growth Opportunities: Hot Drinks in Germany

  • ID: 4463589
  • Report
  • Region: Germany
  • 107 pages
  • GlobalData
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Top Growth Opportunities: Hot Drinks in Germany

Summary

"Top Growth Opportunities: Hot Drinks in Germany", provides recommended actions and detailed analysis of how to target the best growth opportunities for hot drink producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of the hot drinks market in Germany through this detailed and robust data, expert insight, and case studies.

The author’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for hot drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Germany's economy is projected to remain solid, and unemployment is expected to fall. This, combined with a rise in incomes, should filter through to stronger domestic spending looking ahead to 2018. The German hot drinks market is one of the largest in Europe, so coffee and tea are very popular beverages within the nation. German consumers are increasingly recognizing the health benefits of tea, and are moving towards healthy hot drinks such as green tea, fruit and herbal tea. Germany has a strong coffee drinking culture, and there is also a growing preference for high quality coffee products, especially among younger demographics.

Scope
  • The German Hot Drinks sector is forecast to grow at a CAGR of 3.1% during 2016-2021 to reach €9,398.6 million (US$10,670.5 million) by 2021 due to the EU becoming more stable and with less concerns over a possible EU split.
  • Hot drinks volume consumption is expected to grow to 618.2 million kg by 2021, registering a CAGR of 2.0% during 2016-2021.
  • Jacobs Douwe Egberts is the largest coffee producer in Germany with a 15% share of the market, in value terms, as of 2016.
Reasons to buy
  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of Germany's hot drinks consumers.
  • This is based on unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the hot drinks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.
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1. Introducing a top growth market for hot drinks in Germany
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • Strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
3. Retail and distribution insight - key channels and retailers driving growth
  • Meat retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Consumer trends summary
6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Product launch key takeouts
  • Key recommendations
8. Appendix and Definitions

List of Tables
  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Key consumption motivators by category, 2016
  • Key consumption motivators by category, 2016 (continued)
  • Top categories by volume and CAGR, 2011-2016
List of Figures
  • Map of top opportunity markets
  • Map of top global issues
  • Global issue web
  • Strategic issues map
  • Average consumer spend, peer group comparisons, 2011-2021
  • Market value and split, 2011-2021
  • Value growth by category, 2011-2016 and 2016-2021
  • Value market growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Value and volume growth by category, 2011-2021
  • Fragmentation by category, 2011-2016
  • Private label penetration and CAGR, 2011-2016
  • Cumulative value share by brand, 2016
  • Packaging materials volume share, 2016 & 2021
  • Packaging closure materials volume share, 2016 & 2021
  • Projected CAGR for top five categories by value, 2016-2021
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