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FTC Compliance Issues for 'Made in the USA' Labeling Requirements - Webinar

  • ID: 4464299
  • Webinar
  • Region: United States
  • 60 Minutes
  • Lorman Business Center, Inc.
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Make sure you are in compliance with the Federal Trade Commission requirements on Made in USA labeling and avoid costly litigation.

Made in America, and variations on this origin theme, are a very popular advertising claim, but such claims often backfire. Class action lawsuits, FTC investigations, and challenges by competitors are becoming an increasingly common and unintended consequence of advertising where your product came from. In this topic, we will take a look at how and where advertisers make these claims, focusing first on Made in America, but also looking at advertising claims involving other nations, regions and locales. We will provide a comprehensive analysis of the laws and regulations that you should consider as you craft designation of origin messages. We will use case studies to illustrate how and why advertising claims have been challenged. We will provide guidance on how you can help ensure that you can defend your origin claim, and avoid potentially expensive litigation and liability.

Learning Objectives
  • You will be able to define standards that your company should follow in order to make compliant advertising claims.
  • You will be able to identify the laws and regulations that control designation of origin claims.
  • You will be able to recognize the information you need to support a designation of origin claim.
  • You will be able to discuss with your marketing or legal team the risks and opportunities that come with designation of origin advertising.
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"Made in America" - a Popular but Risky Advertising Claim
  • How, Where and Why the Claim Is Made
  • Laws and Regulations Governing "Made in America"
  • Case Studies of Regulatory Action and Litigation Arising out of "Made in America" Advertising
Recommendations for Compliant Designation of Origin Claims
  • Recommendations for Substantiating Origin
  • Recommendations for Making Qualified Claims
  • Other Words to the Wise
Recent Changes Made by California to Its 'Made in USA' Labeling Standard and Related Issues Involved in Adequately Substantiating Origin Claims for Global and Domestic Traders
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Anthony Anscombe - Steptoe & Johnson LLP
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This webinar is designed for purchasing managers, buyers, contracting and materials managers, procurement managers, presidents, vice presidents, accountants, bookkeepers, financial professionals and attorneys.
Note: Product cover images may vary from those shown