The Asia-Pacific food colorants market is estimated to grow at a CAGR of 5% during 2018 - 2023. The China market for food colorants is expected to grow at a CAGR of 4.5%.
Easy Availability of Raw Materials
China food colorant market is driven by easily available raw materials which includes fruits & vegetables. Growing food safety concerns in the global food markets are pressurizing manufacturing to adopt clean labels. The major restraint the industry faces is the growing awareness on the ill effects of synthetic colors. This has triggered the demand for natural colors, which have high costs when compared to synthetic colors. The increasing disposable incomes, changing lifestyles in emerging countries are driving demand for processed foods. In order to attract the target segment companies tend to add food colorants.
Stringent food standards regulations by several regulatory bodies is proving to be a constraint for manufactures, thus forcing them to look at alternatives in the form of innovations in the natural colorants.
Synthetic Colors Hold the Highest Market Share
The market is segmented based on types which include synthetic and natural colors. Synthetic colors currently hold a major share, but natural colorants are the fastest growing segment in China food colorant market. Natural edible pigment is mainly extracted from a wide variety of plants and plant tissues, and also from animals and microorganisms. In China, the brown pigment used as food colorant is obtained from the shell of hazelnut, maize pigment from yellow maize and green tea pigment from low baddish fanning of Hangzhou green tea.
As there is increasing awareness about the harmful effects of usage of synthetic colors and the chemicals, the demand for natural food colors in the international market abruptly increases. As Japan and all European countries have banned trading of synthetic color made products, China food color market is also expected to shift towards natural food colors.
China Records a Prominent Market in Asia- Pacific Food Color Market
Asia-Pacific is estimated to see a high CAGR mainly attributed to rising economies and increasing consumption of processed foods. The Asia-Pacific food and beverages colorants market is dominated by Australia and New Zealand, followed by Japan and China. The people’s republic of China plans to ban seventeen synthetic food colorants with the fear that artificial food colorants affect the health of individuals, especially children. To gain market share, these companies are adapting numerous market strategies like innovative product development, partnerships, mergers & acquisitions, and expansion of existing facilities.
Major players: CHR HANSEN HOLDINGS, D.D. WILLIAMSON & Co., ROYAL DSM, SENSIENT TECHNOLOGIES, FMC Corp, DOHLER GROUP, NATUREX SA, FIORIO COLORI S.P.A., KALSEC Inc.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis
- Market dynamics which essentially consider the factors which are impelling the present market scenario along with growth opportunities of the market in the years to come
- Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
- Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market
- Competitive landscape involving the market share of major players along with the key strategies adopted for development in the past five years
- Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis and strategies employed by the major market players
- 3 months analyst support along with the Market Estimate sheet (in excel).
- Value chain analysis
- Consumer behavior analysis in country level
1.1 Research methodology
1.2 Market Definition
1.3 Report Description
2. Key Findings
3. Market Overview & Dynamics
3.2.1 Easy availability of raw materials
3.2.2 Demand for clean labels
3.2.3 Changing Demographics
3.2.4 Growing awareness for natural colors
3.3.1 High Costs of Natural colors
3.3.2 Awareness on ill effects of few synthetic colors
3.3.3 Stringent Food Standards
3.4.1 Growing demand for innovations in Natural colors
3.4.2 Demand from emerging countries
3.4.3 Demand for functional foods
3.4.4 Wider Acceptance of GSFA for improved International Trade
3.5 Porter’s Five Forces Analysis
3.5.1 Bargaining power of Suppliers
3.5.2 Bargaining power of Buyers
3.5.3 Degree of Competition
3.5.4 Threat of Substitution
3.5.5 Threat of new entrants
4. Market Segmentation
4.1 Food Colorants Market, by type
4.1.1 Synthetic Food colorants
4.1.2 Natural Food Colorants
4.2 By Application
4.2.2 Dairy & Frozen products
4.2.3 Oils & Fats
4.2.5 Meat poultry & Sea Food products
5. Competitive Landscape Overview
5.1 Market Share Analysis
5.2 Strategies by leading players
5.3 New Product Developments &Other Innovations
6. Company Profiles
6.1 Chr Hansen holdings
6.2 D.D. Williamson & Co.
6.3 Royal DSM
6.4 Sensient technologies
6.5 FMC Corp
6.6 Dohler group
6.7 Naturex SA
6.8 Fiorio Colori S.P.A.
6.9 Kalsec Inc
6.10 kancor Ingredients
6.13 Riken Vitamin
6.14 GNT group