In an effort to develop safer cars, OEMs are providing airbags for additional safety. A recent innovation is the use of curtain airbags that have proven to be very valuable in the event of an accident. Increased emphasis on safety by the OEMs coupled with the growing pressure from regulatory bodies is helping to drive the growth of this market. Curtain airbags are effective in reducing the impact of side collisions.
Safety concerns to fuel market growth
The significant reduction in the cost of these airbags has resulted in greater adoption among the high volume mid-segment vehicles. Vehicles equipped with curtain airbags have earned significantly higher safety ratings. OEMs are finding different ways to adopt side curtain technology for niche applications, especially for commercial vehicles and SUVs that are vulnerable to a higher degree of risk and safety concerns. Drivers of convertibles and SUVs currently relish the benefits of side curtain protection and rollover-specific security for these vehicles. In addition, curtain airbags are equally useful in light of the growing popularity of subcompacts. Furthermore, the increasing demand for micro cars that use curtain airbags to protect the passengers' necks will help in driving the need for curtain airbags. If curtain airbags prove effective for rear collisions, they could be instrumental in helping improve public perception of small and efficient cars.
Curtain airbags are side airbags for head protection. There are other kinds too, such as combination head and torso designs that are comparatively less effective than curtain airbags in rollover crashes. Although the driver airbags come standard in many cars, they do not provide protection in a side impact crash.
The market is segmented by vehicle type, technology type, and geography. Europe is expected to constitute the bulk of the market share with more than 28% share.
Major market players: AUTOLIV, CONTINENTAL, DELPHI, NEATON, TAKATA, TRW amongst others.
Reasons to Purchase this Report:
- The report analyses how the increasing safety concerns among consumers will drive the global automotive curtain airbags market.
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis.
- Study on the product type that is expected to dominate the market.
- Study on the regions that are expected to witness fastest growth during the forecast period.
- Identify the latest developments, market shares and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
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1.1 Study Deliverables
1.2 General Study Assumptions
2. Research Methodology
2.2 Analysis Methodology
2.3 Study Phases
2.4 Econometric Modelling
3. Executive Summary
4. Market Overview and Trends
4.2 Market Trends
4.3 Porter’s Five Force Framework
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Competitive Rivalry within the Industry
5. Market Dynamics
5.1.1 Reduction in Costs
5.1.2 Higher Safety Ratings
5.2.1 Replacement Costs are Relatively High
5.2.2 Operation Failure
5.3.1 Low Penetration in Entry Level Vehicle Segment
5.3.2 Developing Nations in the Asia-Pacific Region
6. Global Automotive Curtain Airbags, Segmentation by Application
6.1 Torso Curtain Airbags
6.2 Head Curtain Airbags
6.3 Combo Curtain Airbags
7. Global Automotive Curtain Airbags, Segmentation by End-User
8. Global Automotive Curtain Airbags, Segmentation by Vehicle Type
8.1 Hatchbacks and Sedans
8.2 SUV and Crossovers
8.3 Premium Vehicles
8.4 Commercial Vehicles
9. Global Automotive Curtain Airbags, Segmentation by Geography
9.1 North America
9.1.1 United States
9.2 South America
9.4.1 United Kingdom
9.5 Africa and Middle East
9.5.2 South Africa
9.5.3 Saudi Arabia
10. Competitive Landscape
10.2 Market Share Analysis
10.3 Developments of Key Players
11. Key Vendor Analysis (Overview, Products & Services, Strategies)
11.5 East Joy Long Motor
11.9 Toyoda Gosei
12. Future Outlook of the Market