Over 300,000 new fuel cards were issued in Turkey between 2012 and 2017, as both fleet and CRT vehicles used fuel cards for the first time to reduce transport costs. Fleet vehicles have turned to fuel cards over the last five years to reduce transport costs due to heightened competition from Middle Eastern countries. With over 5 million fleet vehicles in Turkey not using fuel cards in 2016, this segment presents the greatest growth potential for Turkish card operators. By launching a fuel card with low minimum volume requirements, credit periods, a large domestic acceptance network and discounted fuel prices, card operators can attract fleets and significantly boost card volumes towards 2022.
Turkish fuel card volumes rose by about 16% in 2016 due to an influx of new CRT cards issued as companies expanded into neighbouring markets, increasing their need for fuel card services. CRT vehicles in Turkey have traditionally used their own company run depots for refuelling, as they are able to benefit from wholesale fuel pricing, however many Turkish companies have been taking on increased business in neighbouring markets, resulting in a need for fuel card services.
In order to meet the changing needs of Turkish CRT fleets, card operators should invest in services such as VAT reclaim, toll payments, fraud prevention, online monitoring, VAT reclaim and international breakdown cover.With clients in both Europe and the Middle East, card operators should also create new partnerships with fuel retailers to expand their international site acceptance networks.
The report "Fuel Cards in Turkey 2017", is invaluable for issuers of fleet cards, fuel retailers, fleet leasing companies and other suppliers to the sector. Based on research with issuers and fuel retailers it provides commercial (B2B) fuel card volume (split by fleet and CRT), value and market share forecasts to 2022, key data on independent and oil company card issuers and an analysis of fuel card competition in Turkey.
Companies mentioned in this report: Shell, BP, DKV, UTA, ROUTEX, AS24, Petrol Ofisi, Turcas, Opet, Akpet
- The total number of service stations in Turkey increased by 0.8% in 2016 totalling 12,982 service stations.
- Over 322,000 new fuel cards will be issued between 2017 and 2022, totalling to 1.1m cards in the market.
- Total fleet card volumes rose by 17.5% in 2016 continuing the upward trend started in 2013.
- Petrol Ofisi is the Turkish fuel card market leader and increased its market share accounting for 24.6% in 2016.
- Plan effective market entry strategies by uncovering current and future volumes and values of the Turkish fuel card market.
- Assess whether you should increase network acceptance of your card and identify potential new merchants by uncovering the position of competitors.
- Whether you are an issuer, a processor, a leasing company or a fuel retailer, make informed pitches to partners by understanding their business.
- Enhance fuel sales at your service stations by identifying which fuel cards you should accept based on their market shares and network acceptance.
Competitor Card Analysis