OTT Video in Emerging Asia-Pacific: Trends and Forecasts 2017-2022

  • ID: 4471573
  • Report
  • 15 pages
  • Analysys Mason Group
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Paid-for OTT Video Services' Worth Will Increase from USD7.6 Billion at the End of 2017 to USD21.3 Billion by 2022

In China, massive over-the-top (OTT) players such as Alibaba, Baidu and Tencent will compete for OTT SVoD subscribers. In other parts of emerging Asia-Pacific (EMAP), partnerships between OTT providers and telecoms operators will stimulate subscriptions.

This report provides:

  • forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
  • forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for six individual countries, and emerging Asia-Pacific as a whole
  • an overview of the trends and drivers in the market.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free)

Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)
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Chapter No.
5. Executive summary
6. Paid-for OTT video services' worth will increase from USD7.6 billion at the end of 2017 to USD21.3 billion by 2022
7. How we classify services in this forecast
8. SVoD services will account for almost three quarters of all retail revenue growth between 2017 and 2022
9. China may drive regional market trends, but many other countries will have stronger growth rates
10. Key recommendations for TV and video stakeholders
11. Regionl forecasts and country comparison
12. Worldwide: Emerging Asia-Pacific accounted for 43% of the world's premium OTT users in 2017 and will account for 49% by 2022
13. EMAP: Outside of China, only around half of the 167 million users of premium OTT video services in EMAP will pay for them directly in 2022
14. EMAP: B2B2C models will drive OTT user in the region; OTT linear channels will also become popular
15. EMAP: Regional trends are driven by China, which will account for 57% of premium OTT video users by 2022
16. Country forecasts
17. China: OTT players will try to convert ad-supported services to paid live and SVoD subscriptions; they will succeed with SVoD
18. India: ASPU will remain diluted by non-paying users but premium OTT will reach 86 million users by 2022
19. Indonesia: Many consumers take multiple services and live streaming services are popular, but the average spend is low
20. Malaysia: Penetration will match that in China by 2022, driven by a mixture of linear and SVoD services
21. Philippines: Growth, from a low base, will be stimulated by iflix and Tribe, but ASPU will remain low
22. Thailand: Piracy has prompted operators to launch device-centric multi-OTT-partner bundles
23. Forecast methodology and assumptions
24. Our spend forecasts focus on the direct flow of money between consumers and OTT video providers
25. About the authors

List of Figures
Figure 1: OTT video retail revenue by service type and blended ASPU, EMAP, 2013-2022
Figure 2: OTT video retail revenue growth by service type, EMAP, 2017-2022
Figure 3: OTT video retail revenue growth and user growth by country, emerging Asia-Pacific, 2017-2022
Figure 4: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, worldwide by region, 2022
Figure 5: OTT video retail revenue by service type and blended ASPU, EMAP, 2013-2022
Figure 6: OTT video users and growth rates by service type, EMAP, 2017-2022
Figure 7: OTT video spend and growth rates by service type, EMAP, 2017-2022
Figure 8: OTT video users and ASPU by business model, EMAP excluding China, 2013-2022
Figure 9: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, emerging Asia-Pacific, 2022
Figure 10: Retail revenue for OTT video service types, China, 2015-2022
Figure 11: Key information, China, 2017
Figure 12: Retail revenue for OTT video service types, India, 2015-2022
Figure 13: Key Information, India, 2017
Figure 14: Retail revenue for OTT video service types, Indonesia, 2015-2022
Figure 15: Key information, Indonesia, 2017
Figure 16: Retail revenue for OTT video service types, Malaysia, 2015-2022
Figure 17: Key information, Malaysia, 2017
Figure 18: Retail revenue for OTT video service types, Philippines, 2015-2022
Figure 19: Key information, Philippines, 2017
Figure 20: Retail revenue for OTT video service types, Thailand, 2015-2022
Figure 21: Key information, Thailand, 2017
Figure 22: Scope of our premium OTT video spend forecasts

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  • China
  • India
  • Indonesia
  • Malaysia
  • Philippines
  • Thailand
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Note: Product cover images may vary from those shown
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