OTT Video in the Middle East and North Africa: Trends and Forecasts 2017-2022

  • ID: 4471578
  • Report
  • Region: Africa, MENA, Middle East, North Africa
  • 12 pages
  • Analysys Mason Group
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Retail Revenue in MENA Will Almost Double from USD240 Million in 2017 to USD514 Million by 2022, but this is Still Very Low

The over-the-top (OTT) video ‘revolution’ is likely to bypass the Middle East and North Africa (MENA) - only an affluent minority will be willing to pay for services. Spend will increase at a CAGR of 16% but from a very low base as pay TV, operator-funded models and piracy constrain take-up.

This report provides:

  • forecasts for the number of premium OTT video users, spend and average spend per user (ASPU)
  • forecasts split by category of OTT video service - linear channels, linear events, TVoD (rental), TVoD (ownership) and SVoD
  • forecasts for four individual countries, and the Middle East and North Africa as a whole
  • an overview of the trends and drivers in the market.

Key performance indicators:

  • Users/subscribers
  • Population penetration
  • Spend
  • ASPU

All of the above split by the following categories of OTT video service:

  • Linear - channels (paid-for and free)
  • Linear - events
  • TVoD - rental
  • TVoD - ownership
  • SVoD (paid-for and free)

Also split by device type:

  • Smartphone
  • Tablet
  • PC
  • TV set (including STB, smart TVs, consoles and other streamers)
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Chapter No.
5. Executive summary
6. Premium OTT video retail revenue will almost double in the next 5 years, but the strong, established free-and pay-TV markets will limit growth
7. How we classify services in this forecast
8. Retail revenue growth will be driven by SVoD because linear services are likely to be funded through B2B2C operator partnerships
9. Key recommendations
10. Regional forecasts and country comparison
11. Worldwide: The OTT video ‘revolution' is likely to bypass MENA -only an affluent minority will be willing to pay for services
12. MENA: Spend will increase at a CAGR of 16% but from a very low base, as pay TV, operator-funded models and piracy constrain take-up
13. MENA: There is a consistently low penetration of premium OTT video across the region, and SVoD is the most popular application
14. Country forecasts
15. Oman: OTT video will remain a nascent market for the next five years
16. Qatar: OTT video take-up will be strong compared to that in the rest of the region
17. Saudi Arabia: A high ASPU will be maintained as original content appeals to a minority of high spenders
18. UAE: Retail revenue will double to USD66 million by 2022
19. Forecast methodology and assumptions
20. Spend forecasts focus on the direct flow of money between consumers and OTT video providers
21. About the authors

List of figures
Figure 1: OTT video retail revenue by service type and blended ASPU, MENA, 2013-2022
Figure 2: OTT video retail revenue growth by service type, MENA, 2017-2022
Figure 3: SVoD, TVoD and linear share of retail revenues for OTT video, and premium OTT video user penetration, worldwide by region, 2022
Figure 4: OTT video retail revenue by service type and blended ASPU, MENA, 2013-2022
Figure 5: OTT video users and growth rates by service type, MENA, 2017-2022
Figure 6: OTT video spend and growth rates by service type, MENA, 2017-2022
Figure 7: OTT video users and ASPU by business model, MENA, 2013-2022
Figure 8:SVoD, TVoD and linear share of retail revenue for OTT video, and premium OTT video user penetration, MENA, 2022
Figure 9: Retail revenue for OTT video service types, Oman, 2015-2022
Figure 10: Key information, Oman, 2017
Figure 11: Retail revenue for OTT video service types, Qatar, 2015-2022
Figure 12: Key information, Qatar, 2017
Figure 13: Retail revenue for OTT video service types, Saudi Arabia, 2015-2022
Figure 14: Key information, Saudi Arabia, 2017
Figure 15: Retail revenue for OTT video service types, UAE, 2015-2022
Figure 16: Key information, UAE, 2017
Figure 17: Scope of our premium OTT video spend forecasts

Note: Product cover images may vary from those shown
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  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown
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