Qatar Bakery Product Market - Growth, Trends, and Forecast (2020-2025)

The Qatari bakery product market is projected to register a CAGR of 5.2% during the forecast period (2020-2025).

• With the growing demand for ready-to-eat food products and the convenience associated with bakery goods, the market studied is estimated to experience considerable advancement during the forecast period. Moreover, the accessibility and nutritional profile associated with the bakery products are a few major factors responsible for their sustenance in the modern market.
• The manufacturers, primarily from the United Arab Emirates and Saudi Arabia, are increasingly focusing on the potential market in Qatar and planning their business expansions, in order to address the supplemented demand for functional bakery products in the country.

Key Market Trends

Bread Dominated the Qatari Bakery Goods Market

Owing to the high consumption of bakery products in the country, bread has successfully gained the largest share in the market over the past few years. Moreover, the rising trends of 'natural nutrition', 'healthy living', and 'organic products' have significantly raised the consumers’ demand for whole wheat, light, natural, and additive-free products. This factor is leading the bread manufacturers to focus on value-added functional bakery products. In recent years, the growth in sales of packaged, whole wheat, wholemeal, gluten-free, and natural products was an important indication of the rise of a new and healthy living trend in the country.

Online Retail Stores Outpaced Other Distribution Channels

A key factor contributing to the growth in the sales of bakery products through online retailing is the level of convenience it provides to the consumers, as they find it easier to choose their preferred brands and get vast varieties of flavor and product choices. In recent years, the online store platform established itself as a convenient marketplace, offering a wide range of bakery products, ranging from cheaper local options to the imported and expensive ones.

Competitive Landscape

The Qatari bakery product market is highly competitive in nature. Key players are opting for mergers and acquisitions as one of their key strategies to achieve consolidation and optimize their offerings. Some of the players have been expanding their geographical presence by acquiring or merging with the manufacturers in the foreign markets.

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