Global Whiskey Market - Growth, Trends, and Forecasts (2018 - 2023)

  • ID: 4472688
  • Report
  • Region: Global
  • 120 pages
  • Mordor Intelligence
1 of 4


  • Accolade Wines
  • Allagash Brewing Company
  • Arkell’s Brewery
  • Bacardi Ltd
  • Beam Suntory
  • Brown Forman
  • MORE
The global whisky market is expected to reach USD 7.40 billion by 2023, witnessing a CAGR of 5.3% during 2018-2023 (forecast period). Whiskey is considered as an affordable luxury item, leading many whiskey manufacturing companies to launch more premium and super premium products in the market. As a product innovation, the brewing industry is launching an organic whiskey without any artificial colors. Benromach, Bruichladdich, Organic Spirits Company and Da Mhile are the top brewers who are continuously launching such organic products in the market. or animal. Plant protein, being a sustainable source of protein with high digestibility, has a growing market.

Market Dynamics

The global whiskey market is driven by the changing lifestyles, consumption habits of whiskey, high disposable income, growing affordability of whiskey, and increasing demand for premium whisky. However, there are a few restraints slowing down the pace of the industry, such as heavy taxation, legal regulations by the governments, health issues related to whiskey consumption and increasing number of consumers preferring alternatives such as wine and beer. As per the whiskey industry, there are some good opportunities in the market, such as innovative organic whiskey products, and an opportunity to penetrate the different geographies and demography.

Market Segmentation

The global whiskey market can be segmented by product, quality, and geography. By product types, whiskey can be classified into malt, wheat, rye, corn, blended, and others. Out of all these sub-categories, blended whiskey has 79% of the market share. By quality of whiskey products, the market can be divided into premium whiskey, high-end premium whiskey, and super premium whiskey. Premium whiskey is in demand and has the largest share of the whiskey market by quality.

Regional Analysis

As per the regional analysis of the global whiskey market, Europe is the market leader in whiskey production with almost 34% market share. Germany, Italy, Spain, and France are the major countries for whiskey production and consumption in this region. Europe is also the largest producer and consumer of whiskey. North America is the other major region with 23% of the market share, and the US alone consumed the highest whiskey per person. South America accounted for one-tenth of the global market share and is a slow-growing market for whiskey. Asia-Pacific is the fastest growing market for whiskey production & consumption. The regional whiskey market is largely supported by the high adoption rate of western culture and lifestyle, large population, and the growing middle-class households. China, Japan, and India are the big markets in this region. India is the largest whiskey consumer in the Asia-Pacific region.


Reasons to Purchase this Report
  • Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
  • Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
  • Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
  • Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
  • Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
  • Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
  • 3 months analyst support along with the Market Estimate sheet (in excel).
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Note: Product cover images may vary from those shown
2 of 4


  • Accolade Wines
  • Allagash Brewing Company
  • Arkell’s Brewery
  • Bacardi Ltd
  • Beam Suntory
  • Brown Forman
  • MORE
1. Introduction
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition

2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation

3. Key Findings

4. Market Dynamics
4.1 Drivers
4.1.1 Changing Lifestyle and Consumption Habits of Whisky
4.1.2 High Disposable Income and Growing Affordability for Whisky Products
4.1.3 Growing Demand of Premium Whisky
4.2 Constraints
4.2.1 Heavy Taxation and Legal Regulations by Government
4.2.2 Health Issues Related by Consumption of Whisky
4.3 Opportunities
4.3.1 Innovative Products with Organic Whisky
4.3.2 Opportunity to Penetrate into New Market and Demography
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
4.5 Consumer Behavior Analysis
4.5.1 Consumer Demand Analysis
4.5.2 Target Market Identification Purchasing Power Demographic Strengths & Weaknesses Spending Patterns

5. Market Segmentation
5.1 By Product Types
5.1.1 Malt Whisky
5.1.2 Wheat Whisky
5.1.3 Rye Whisky
5.1.4 Corn Whisky
5.1.5 Blended Whisky
5.1.6 Others
5.2 By Quality Types
5.2.1 Premium
5.2.2 High End Premium
5.2.3 Super Premium
5.3 By Geography
5.3.1 North America U.S. Canada Mexico Others
5.3.2 Europe Germany U.K. France Spain Italy Russia Others
5.3.3 Asia-Pacific China Japan India Australia Others
5.3.4 South America Brazil Argentina Others
5.3.5 Africa South Africa Others

6. Competitive Landscape
6.1 Most Adopted Strategy
6.2 Most Active Companies
6.3 Market Share Analysis

7. Company Profiles
7.1 Accolade Wines
7.2 Alko
7.3 Allagash Brewing Company
7.4 Allied Blenders & Distillers
7.5 Arkell’s Brewery
7.6 Anchor Brewing Company
7.7 Asahi Breweries
7.8 Bass Brewery
7.9 Bacardi Ltd
7.10 Beijing Red Star Co
7.11 Beam Suntory
7.12 Brown Forman
7.13 Diageo
7.14 Forman Whiskey
7.15 Red Brick Brewing Company
7.16 Johnnie Walker

8. Appendix
8.1 Disclaimer
8.2 Sources
Note: Product cover images may vary from those shown
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4 of 4
  • Accolade Wines
  • Alko
  • Allagash Brewing Company
  • Allied Blenders & Distillers
  • Arkell’s Brewery
  • Anchor Brewing Company
  • Asahi Breweries
  • Bass Brewery
  • Bacardi Ltd
  • Beijing Red Star Co
  • Beam Suntory
  • Brown Forman
  • Diageo
  • Forman Whiskey
  • Red Brick Brewing Company
  • Johnnie Walker
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown