North America Soy Beverages Market - Growth, Trends, and Forecasts (2019 - 2024)

Market Overview

North America soy beverage market is expected to record CAGR of 6.14% during the forecast period, 2019 - 2024.

• The popularity of soy beverages can be attributed to their increased availability and scientific facts that prove health benefits associated with soy; these include lowering of blood cholesterol and reduction of risk of cancers.
• The growing demand for thirst-quenching products, health and hygiene concerns, multiple market distribution channels and social acceptance of soy are expected to help the market grow at a good pace.

Scope of the Report

North America soy beverage market is segmented by product type such as soy milk and yogurt smoothies. On the basis of distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, online retailers, drug store, and others. Also, the study provides an analysis of the soy beverages in the emerging and established markets across the region, including United States, Mexico, Canada, and rest of the North America.

Key Market Trends

Growing Consumption of Processed Foods and Beverages

The demand for processed foods, such as ready-to-eat, ready-to-cook, canned foods and bottled beverages, among others, is very high in the North America, with the increasing adoption rate of advanced food processing technologies. The rapidly-changing consumer lifestyle is the primary factor driving the processed food market. The demand for convenience foods has grown among working women population. The rising emphasis on healthy snacks and beverages, increase in disposable incomes, ever-growing population and demand for better quality are some other major factors affecting the soy beverage market.

United States Holds the Major Share in Soy Beverage Market

North America is a fast-growing market, with the United States holds the largest market share in soy beverage market. The US has the highest projected growth rate, followed by Canada and Mexico. The popularity of soy beverages in North America can be attributed to their increased availability and scientific facts that prove health benefits associated with soy; these include lowering of blood cholesterol and reduction of risk of cancers. Soybean-based food, apart from being complete source of protein, also contains other important nutrients, such as fiber, B vitamins and Omega3 fatty acids.

Competitive Landscape

Some of the major key players in soy beverage market, in North America are Danone Kikkoman Pearl Soy Milk, Hain Celestial, ZenSoy, Trader Joe's, and Vitasoy, among others.


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