The ever-increasing demand for broadband services has significantly contributed to the rising average return per user (ARPU). Developing a profit from the service provided requires a transport technology, with significantly lower cost-per-bit than the traditional technology. This particular reason has driven the growing demand for Ethernet and OTN-based solutions in the metro and core networks. The substantial acceptance of optical transport network (OTN) among the residential customers can be attributed to the amplified use of social media, online gaming, video chatting, and other real-time streaming events. A huge upsurge in bandwidth necessity has also been realized by the business customers and government organizations.
Moreover, owing to the growing weight on the existing networks, it has become imperative for the vendors to organize and manage their advanced systems. Investment by major players in the market to bring about a considerable improvement in the services provided has boosted the growth of the optical transport network market. OTN provides a cost-effective solution to support various types of traffic, with particular emphasis on the metro areas, where they are shifting from the conventional SONET/SDH to the WDM technology. With major companies, such as Huawei striking a major deal with Korea Telecom on the 100G optical transport network, the magnitude of the potential possessed by the OTN market is evident.
Increasing Internet Penetration in Residential and Commercial Applications
The world is experiencing a rapid growth in the number of internet users, with a staggering 51.7% internet penetration, implying that more than 3.8 billion people are using the internet services. The highest internet penetration has been witnessed in the regions of North America and Europe, closely followed by Latin America. To satisfy the needs of the bandwidth necessity over the network world, there has been a substantial acceptance of the optical transport network among users. OTN with WDM architecture is simpler and cost-effective for transporting wide and storage area network (WAN/SAN) over the traditional SONET/SDH. The versatility to be scaled for higher rates is optimized for the carrier in WDM networks.
Increased Adoption of OTN Solutions by Enterprise End Users
The enterprise companies need high speeds, reliability, and high uptime for data processing and other tedious processing applications. Hence, they are constantly in search for better network solutions. To avoid losses owing to system failures, companies rely on high-speed optical transport networks.
Enterprise optical networking applications include data center/storage interconnect with certification from original storage manufacturers (OSMs), super/high-performance/GRID computing, cluster interconnects, campus interconnect, video, and medical imaging/PACS. Data center interconnect solutions can aid any IT organization to meet its corporate objectives and all its business needs. Grid computing is a computer network where resources from a computer are shared among all the computers connected to the same OTN.
Asia-Pacific is Expected to Witness the Fastest Growth in the Market
OTN has been growing at a rapid pace across the world, primarily due to the distinct advantages it offers over the traditional network transport layers. The largest number of internet users can be found in the APAC region, with more than 50% of the population exposed to internet in regions like India. As per TRAI, the total wireless and wired telephone subscribers in India were 1.2 billion in May 2017. There has been a steep rise in the bandwidth requirement of the regions to cater to the enormous consumer base existing in the market. OTN using WDM and DWDM are the most adopted in the developing regions as they offer cost-effective and efficient solutions with improved performance.
Major companies planning to expand their industrial footprint by entering the developing markets, such Huawei in Korea, is an indication for the potential expansion of the OTN market. This expected growth of the market can be attributed to the advanced technological developments, contributing majorly to the growth of the market.
Key Developments in the Market
- March 2017 - Fujitsu announced a new technology to estimate optical network transmission performance. It estimated the supported transmission speed of newly added communication paths by monitoring bit error ration (BER). It has been expected by the company that the novel technology is anticipated to improve the throughput of the optical network by about 20%.
Reasons to Purchase this Report
- To know how the growth in internet penetration driving the need for OTN solutions
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- End-user vertical that is likely to witness the highest adoption of these tools
- Application type that is expected to dominate the market
- Regions that are expected to witness the fastest growth during the forecast period
- Identify the latest developments, market shares, and strategies employed by the major market players
- 3 months analyst support, along with the Market Estimate sheet (in excel).
1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
1.4 Key Findings of the Study
2. Research Approach and Methodology
3. Executive Summary
4. Market Dynamics
4.1 Market Overview
4.2 Factors Driving the Market
4.2.1 Rising Penetration of Internet
4.3 Factors Challenging the Market
4.3.1 High Initial Investment
4.4 Industry Value Chain Analysis
4.5 Industry Attractiveness – Porter's Five Forces Analysis
4.5.1 Bargaining Power of Suppliers
4.5.2 Bargaining Power of Consumers
4.5.3 Threat of New Entrants
4.5.4 Threat of Substitute Products or Services
4.5.5 Competitive Rivalry among Existing Competitors
5. Technology Snapshot
6. Global Optical Transport Network Market Segmentation
6.1.1 Wavelength Division Multiplexer (WDM)
6.1.2 WDM (Metro Market)
6.1.3 DWDM (Long-Haul Terrestrial Market)
6.2.1 Network Maintenance and Support Services
6.2.2 Network Design and Optimization Services
6.3.1 Optical Transport Market
6.3.2 Optical Switch Market
6.3.3 Optical Packet Platform Market
6.4.1 Performance Monitoring
6.4.2 Longer Reach
6.4.3 Enhanced Fault Isolation
6.5 End Users
6.5.2 Communication Service Providers and Network Operators
6.6 By Geography
6.6.1 North America
6.6.4 Latin America
6.6.5 Middle East & Africa
7. Competitive Intelligence – Company Profiles
7.1 Alcatel-Lucent SA
7.2 Ciena Corporation
7.3 CISCO Systems Inc.
7.4 Huawei Technologies Co. Ltd
7.5 ZTE Corporation
7.6 Fujitsu Ltd
7.7 Infinera Corporation
8. Investment Analysis
9. Future of the Global Optical Transport Network Market