The global potato protein market is expected to exert a CAGR of 4.88% during the forecasted period 2018-2023.
The manufacturers are working on the primary engines of growth in ingredient market i.e. health and wellness trend. Among all the functional ingredient, protein ranks very high in terms of future potential because of it unequivocal health benefits as well as the prime requirements in individual’s diet. Potato protein has emerged as one of the most trending segment, owing to growing demand for plant based protein and lifestyle shift towards vegan diets.
The regulations around sourcing, processing, packaging, and labelling are being tightened and varies across the regions, which acts as challenge in the potato protein market growth.
There exists great scope for improvement in protein delivery through further research and development, as there lies an opportunity for potato protein market for condition specific nutrition along with satiety and weight management nutrition.
On the basis of type, the market can be segmented into potato protein isolate and potato protein concentrate. Extracted by specialized technologies, the protein composition of the isolate is said to contain somewhere between 90-95% amino acid concentrations, along with high bioavailability and solubility. This amino acid content exceeds the content in soybean protein isolates and the overall recommended daily nutrition allowances, which have successful applications for sports nutrition.
With growing application in several sector of food and beverage particularly in formulations in beverage, confectionery, baked goods, animal feed products and others; the market is expected to boost at tremendous growth rate.
The other plant protein market (includes hemp seeds, algae, rapeseed, oats, barley, and vegetable protein sources such as beans, and potato) was valued at USD 31.9 million in 2016, at an estimated CAGR of 6.2% during the forecast period (2018-2023).
North America is the major contributor to the market due to the growing consumer awareness on the effects of animal proteins and increasing demand for gluten-free products. With increased demand for functional proteins and consumer health and safety concerns, Europe has the second largest market for potato protein. Asia-Pacific is expected to be the fastest growing region with its rising population, changing lifestyles and investments from multi-national industries.
MAJOR PLAYERS: AVEBE, TEREOS SYROL, ROQUETTE, AGRIDIENT, STAUBER PERFORMANCE INGREDIENTS, KEMIN INDUSTRIES, INC, CYVEX NUTRITION, AKV LANGHOLT AMBA, KMC INGREDIENT, PPZ NIECHLOW, ROYAL INGREDIENTS GROUP, MEELUNIE BV and WPPZ S.A., amongst others.
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- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
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- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
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1.1 Key Deliverables of the Study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Dynamics
3.1.1 Consumer Preference for Animal Protein Substitutes
3.1.2 Cost Competitiveness
3.1.3 Consumer Demand for Clean-Label Products
3.2.1 Low Consumer Awareness on Potato Proteins
3.2.2 Fluctuations in Raw Material Prices
3.3.1 Rising Demand for Vegan Diet
3.4 Porter's Five Forces Analyses
3.4.1 Bargaining Power of Suppliers
3.4.2 Bargaining Power of Buyers
3.4.3 Threat of New Entrants
3.4.4 Threat of Substitute Products and Services
3.4.5 Degree of Competition
4. Market Segmentation
4.1 By Type
4.1.1 Potato Protein Concentrate
4.1.2 Potato Protein Isolate
4.2 By Application
4.2.2 Sport Nutrition
4.2.3 Snacks and Bars
4.2.4 Pet Food
4.3 By Geography
4.3.1 North America
4.3.4 South America
126.96.36.199 South Africa
5. Competitive Landscape
5.1 Major Strategies Adopted by Key Players
5.2 Most Active Companies in the Past Five Years
5.3 Market Share Analysis
6. Company Profiles
6.2 Tereos Syrol
6.5 Stauber Performance Ingredients
6.6 Kemin Industries, Inc
6.7 Cyvex Nutrition
6.8 AKV Langholt AMBA
6.9 KMC Ingredient
6.10 PPZ Niechlow
6.11 Royal Ingredients Group
6.12 Meelunie BV
6.13 WPPZ S.A