Prosperity Organic Foods Inc. introduced a new probiotic MELT organic buttery spread, a truly innovative product. MELT Organic teamed with Ganeden, the makers of patented probiotic GanedenBC30, to launch probiotic MELT buttery spread. The product is luscious butter with an improvement that is truly good for digestive health.
Florida-based small brand Kitchen Crafted recently launched a line of two savory spreads, called SPRD, flavored Marinara Mia and Creole Mayo Spread. The company struck a deal with its first bigger chain grocer Lucky’s Market in Florida. Founder of the brand Kitchen Crafted, Niroo Kamdar, says that product positioning is a key factor that attracts distributors and buyers.
Chocolate- and Nut-Based Spreads Recording Robust Growth
Chocolate- and nut-based spreads, which are the fastest growing segments and the most popular among the younger population, are recording an increased number of takers from the older population. Nutella, a market leader in the chocolate spread segment in the United States, is facing competition in terms of pricing from the private label brands. Private label players are occupying the retail share of branded products, by introducing competitively priced products in the organic/natural category and product lines aimed at children.
Jams and jellies witnessed a growth rate of around 3.5%. Over 40% of the US market is dominated by J M Smucker and Unilever Group. Nut-based spreads in the United States are the most popular choice, with sales amounting for around 41% of the overall sales of the US spread market. Chocolate spread is the second most popular choice and growing preference for natural fruits is driving market for fruit-based spreads in the United States.
Modern grocery retailers account for the maximum market, with a share of 81% of the total spreads market of the United States. In 2016, sales worth USD 7199.58 million was registered from modern grocery retailers. Traditional grocery and non-grocery account for 2% and 1% respectively of the total spread market by sales channel in the United States.
Major Players: J M SMUCKER, KRAFT FOODS, UNILEVER GROUP, CONAGRA FOODS INC., SIOUX HONEY ASSOC., NATIONAL GRAPE CO-OPERATIVE INC., B & G FOODS INC., FERRERO GROUP, HERSHEY CO., FREEDOM FOODS, NATUREFOOD CHOCOLATIER, NESTLE, WELLNESS FOODS and PREMIER FOODS, amongst others.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definitions
2. Research Approach and Methodology
2.2 Research Design
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
3. Market Overview
3.1 Market Trends
4. Market Dynamics
4.1.1 Growing Market for Non-traditional Spreads
4.1.2 Clean Label Solution
4.1.3 Emergence of Private Label Brands
4.2.1 Market Saturation in Popular Segments and Flavors
4.2.2 Allergic Image of Peanut Butter
4.3.1 Increasing Interest in Natural/organic and Other Alternate Spreads
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition
5. Market Segmentation
5.1 By Product Type
5.1.1 Dairy-based spreads
5.1.2 Nut and seed based spreads
5.1.3 Fruit based spreads
5.1.4 Chocolate based spreads
5.2 By Distribution Channel
5.2.1 Convenience stores
5.2.3 Independent Grocery Retailers
5.2.4 Food Services
5.2.5 Other Distribution Channels
6. Competitive Landscape
6.1 Strategy Adopted by Key players
6.2 Most Active Companies in the Past Five Years
6.3 Market Share Analysis
7. Company Profiles
7.1 J M Smucker
7.2 Kraft Foods
7.3 Unilever Group
7.4 ConAgra Foods Inc.
7.5 Sioux Honey Assoc.
7.6 National Grape Co-operative Inc.
7.7 B & G Foods Inc.
7.8 Ferrero Group
7.9 Hershey Co.
7.10 Freedom Foods
7.11 Naturefood Chocolatier
7.13 Wellness Foods
7.14 Premier Foods
- J M Smucker
- Kraft Foods
- Unilever Group
- ConAgra Foods Inc.
- Sioux Honey Assoc.
- National Grape Co-operative Inc.
- B & G Foods Inc.
- Ferrero Group
- Hershey Co.
- Freedom Foods
- Naturefood Chocolatier
- Wellness Foods
- Premier Foods