Health Benefits of Organic Food are Attracting Parents
Organic baby food is gaining popularity among parents due to growing concern over children’s’ health. Due to their costly raw material sourcing and production process requirements, the organic baby products available in the market are expensive. Despite the excessive costs, parents are considering buying premium products for their children, even in developing countries like China. Increased household income in developing regions is the major driving factor for the sale of organic baby food. The robust growth of the distribution channels worldwide is further accelerating the market’s growth.
The regulatory requirements for the certification of organic products are the major hurdles for the market’s growth. During March 2015 and February 2017, only about 5% of the newly launched baby foods in China’s were certified organic, compared to 29% products in the world. Low consumer awareness about organic products is another factor restraining the market. The relaxation of China’s one-child policy is expected to drive the untapped demand in the country.
The Infant Milk Formula Segment has the Maximum Potential
The organic baby food market has segmented based on product type and distribution channel. By product type, the segmentation includes prepared baby food, dried baby food, infant milk formula, and other products. Due to increasing child birth rate, the organic infant formula segment is anticipated to record the fastest growth. The organic prepared baby food segment accounts for a significant share in the market.
By distribution channel, the segmentation includes - supermarket, hypermarket, convenience stores, online, and other distribution channels. The various untapped regions, such as China, Middle East, etc., where the organic baby products are dependent on import, provide significant opportunities for the expansion of modern distribution channels.
The North American region accounts for the largest share of the organic baby food market, followed by Europe. The United States dominates the market, driven by the growing demand for organic food products. Asia-Pacific is anticipated to record the fastest growth, driven by the increasing demand from China alone.
MAJOR PLAYERS: ABBOTT LABORATORIES, NESTLE SA, HERO GROUP, DANONE, AMARA ORGANICS, PLUM ORGANICS, THE HEIN CELESTIAL GROUP, NORTH CASTLE PARTNERS, BABY GOURMET FOODS INC. and HIPP GMBH & CO, amongst others.
Reasons to Purchase this Report
- Analyzing outlook of the market with the recent trends and Porter’s five forces analysis.
- Market dynamics, which essentially consider the factors that are impelling the present market scenario, along with growth prospects of the market over the forecast period.
- Market segmentation analysis, including qualitative and quantitative research, incorporating the impact of economic and non-economic aspects.
- Country-level analysis, integrating the demand and supply forces that are influencing the growth of the market.
- Competitive landscape involving the market share of major players, along with the key strategies adopted for development over the past five years.
- Comprehensive company profiles, covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players.
- 3 months analyst support along with the Market Estimate sheet (in excel).
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1.1 KEY DELIVERABLES OF THE STUDY
1.2 STUDY ASSUMPTIONS
1.3 MARKET DEFINITIONS
2. RESEARCH APPROACH AND METHODOLOGY
2.2 RESEARCH DESIGN
2.3 STUDY TIMELINES
2.4 STUDY PHASES
2.4.1 SECONDARY RESEARCH
2.4.2 DISCUSSION GUIDE
2.4.3 MARKET ENGINEERING AND ECONOMETRIC MODELLING
2.4.4 EXPERT VALIDATION
3. MARKET OVERVIEW
3.1 MARKET TREND
3.2 CONSUMER BEHAVIOUR
3.3 MARKET DYNAMICS
220.127.116.11 INCREASING DISPOSABLE INCOME
18.104.22.168 GROWING DISTRIBUTION CHANNELS IN EMERGING ECONOMIES
22.214.171.124 INCREASING AWARENESS ABOUT THE BENEFITS OF ORGANIC PRODUCTS AMONG CONSUMERS
126.96.36.199 STRINGENT REGULATORY REQUIREMENTS
188.8.131.52 HIGH PRODUCT PRICES
184.108.40.206 RELAXATION OF CHINA’S ONE-CHILD POLICY
3.3.4 PORTER'S FIVE FORCES ANALYSIS
220.127.116.11 BARGAINING POWER OF SUPPLIERS
18.104.22.168 BARGAINING POWER OF BUYERS
22.214.171.124 THREAT OF NEW ENTRANTS
126.96.36.199 THREAT OF SUBSTITUTE PRODUCTS AND SERVICES
188.8.131.52 DEGREE OF COMPETITION
4. Market Segmentation
4.1 BY PRODUCT TYPE
4.1.1 INFANT MILK FORMULA
4.1.2 PREPARED BABY FOOD
4.1.3 DRIED BABY FOOD
4.2 BY DISTRIBUTION CHANNEL
4.2.3 CONVENIENCE STORES
4.2.5 OTHER DISTRIBUTION CHANNELS
4.3 BY GEOGRAPHY
4.3.1 NORTH AMERICA
184.108.40.206 UNITED STATES
220.127.116.11 REST OF NORTH AMERICA
18.104.22.168 UNITED KINGDOM
22.214.171.124 REST OF EUROPE
126.96.36.199 REST OF ASIA-PACIFIC
4.3.4 SOUTH AMERICA
188.8.131.52 REST OF SOUTH AMERICA
184.108.40.206 SOUTH AFRICA
220.127.116.11 REST OF AFRICA
5. COMPETITIVE LANDSCAPE
5.1 STRATEGIES ADOPTED BY KEY PLAYERS
5.2 MOST ACTIVE COMPANIES IN THE PAST FIVE YEARS
5.3 MARKET SHARE ANALYSIS
6. LIST OF COMPANY PROFILES
6.1 ABBOTT LABORATORIES
6.2 NESTLE SA
6.3 HERO GROUP
6.5 AMARA ORGANICS
6.6 PLUM ORGANICS
6.7 THE HEIN CELESTIAL GROUP
6.8 NORTH CASTLE PARTNERS
6.9 BABY GOURMET FOODS INC.
6.10 HIPP GMBH & CO