Global Whey Protein Market 2018 Analysis & Forecasts 2014-2022

  • ID: 4474056
  • Report
  • Region: Global
  • 175 pages
  • Hypercube Insights
1 of 4


  • Agropur MSI, LLC
  • Arla Foods
  • Carbery Group
  • DMK Group
  • Glanbia Plc
  • Hilmar Cheese Company Inc
  • MORE
Whey protein is extracted from the liquid by-product of cheese production. The product has gained wider popularity as a muscle-building supplement due to its high protein quality and amino acid content. Whey protein is extensively used as a functional food ingredient for therapeutic applications. The innovations in production process and advancement in food processing technology is enabling the supply of various whey based products corresponding to consumer trends. The global whey protein market was worth $9.4 billion in 2017 and is estimated to exhibit the CAGR of 7.5% from 2018-2023.

Favorable consumer trends such as growing demand for dietary proteins, maturity in functional food industry and increasing health consciousness are positively influencing the growth of whey protein market. Conducive microeconomic factors such as ready availability of resources and ready customer base are the major factors responsible for a strong demand for plant protein products along with whey protein. Increasing purchasing power in emerging nations of Asia has led to a dietary shift to protein rich diets creating a platform for whey protein products. Besides, whey protein have been widely accepted for fitness and weight management due to high nutritional content and satiety benefits. The push for protein products from fitness experts and trainers is leading to expanded consumer base of whey protein all over the globe.

The growing awareness about the negative environmental impact of livestock farming has created demand for alternative sources of protein, paving way for whey protein market. Rising health consciousness among the ageing population has led to increased demand for healthy foods with nutritional benefits. The expanding demand for products easy on digestion and rich in protein products to retain muscle mass, weight loss and healthy aging from older population is driving the whey protein consumption, especially in developed countries. The whey protein consumption is expected to grow parallel to the rapid expansion in sports nutrition. The major players in the industry are focused on catering whey based sports and nutrition products.

The growth in clinical nutrition market is driving the consumption of whey protein in medicines for older population, premature babies, malnutrition among others. Huge investments in R&D from manufacturers and Government observing for wider applications of whey proteins in treatment of chronic stress, cancer, heart diseases among others is expected to maintain a steady growth rate of the market. Healthy snacking culture has created a huge platform for whey based products due to its convenience and cost advantage. This consumer trend is expected to maintain a steady boost to whey protein industry. Strong demand from infant formula sector is another driving factor of the industry. Better alignment between Government, stakeholders and producers for greater commercialization of whey protein is expected to maintain a healthy consumption rate in future.

Development of strong supply chain, reduce production cost, scalability and food safety are the issues concerning the manufacturers. The market also faces several restraints that are closely tied to the relatively high price of whey protein and increasing competition from plant-based proteins such as soy. Major factor restraining the consumer acceptance is high cost of products and unfamiliarity with usage. Due to less developed supply chain in the industry, the products are not readily visible across retail chain hindering the growth of the market. Sports and performance nutrition are the opportunity segments for the industry.

Hydrolyzed whey protein represents more than 60% of whey protein market. The market revenue of HWP has increased by more than 30% in last 6 years due to associated benefits and is expected to increase two fold by 2023. The market revenue of WPC and WPI is growing at a steady rate because of recent developments to produce different whey protein products corresponding to demands from food and beverage industry.

The innovation in production techniques is enabling production of products with diverse portfolios with various functional and nutritional attributes for multiple applications in food and beverage industry. Different types of process are used for production of each type of whey protein. Ultrafiltration and Microfiltration are most common methods used for production of WPC. In order to produce WPI, ion exchange process is considered as most effective and suitable to extract the isolates of whey protein. Hydrolyzed whey protein is mostly produced with hydrolysis.

The markets in Asia, Africa and South America possess low competition for manufacturers as compared to the markets in North America and Europe which are characterized by high degree of competition. The North American whey protein market is mostly driven by global forces such as liberalization in trade, growing demand of whey in developing countries and awareness about the obesity among local population. Amongst the countries in North America, U.S. dominates the whey protein market followed by Mexico and Canada. North American producers are strategizing to produce and sale whey protein products in lucrative exports market of China, India and Brazil among others by considering local preferences. Europe whey protein market accounted for largest market share of around 40% of the global market revenue in 2017. Of all the major economies in Europe, U.K. accounts for major market share of around 18% and Russia is forecasted to be the fastest growing in the region at the CAGR of 8.1%.

Whey protein market of Asia-Pacific is growing rapidly due to various reasons associated with socio-economic trends in the region. Major producers of food and beverages in Asia are now capitalizing on the functional benefits of whey protein as an important ingredients for the market of sports nutrition and are developing wide range of whey protein products through research and developments. China, India, Thailand and Vietnam are the promising and high growth countries in the region. Brazil is major whey protein market accounting for around 65% of market share in South America region. Although Africa whey market is least developed, expanding intra-African milk trade and developing larger regional markets will be one of the important aspect for the future growth of whey protein market in Africa.

Major players are conducting surveys and collaborating with customers, especially in Asia-Pacific region to supply products specific to local taste and conditions. Key global players are also focused on reducing the cost of production and increase scale, thereby gain advantage over local producers. Creating consumer awareness by aggressive marketing strategies and greater visibility of products across retail space are other steps taken by producers to generate demand. Expansion of production capacity and capturing foreign market are other investment strategies in the market. The industry is highly fragmented with the presence of regional as well as global players. Intense rivalry among top players in the market has started fierce competition at various levels for developing new product, setting low price, driving aggressive marketing strategies and innovating the products according consumers preference.

Key Deliverables:
  • Market trends since 2014 and five year forecasts of market growth
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on growth potential of the market in key countries
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry
Note: Product cover images may vary from those shown
2 of 4


  • Agropur MSI, LLC
  • Arla Foods
  • Carbery Group
  • DMK Group
  • Glanbia Plc
  • Hilmar Cheese Company Inc
  • MORE
1. Introduction
1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions

2. Summary
2.1 Market Summary By Type
2.2 Market Summary By Application
2.3 Market Summary by Geography
2.4 Business Trends Summary

3. Industry Dynamics
3.1 Drivers
3.1.1 Increasing awareness about health benefits of supplement diets
3.1.2 Growing use of whey proteins in functional food and beverages industry
3.1.3 Increasing demand for dairy alternatives/ ingredients and proteins
3.2 Restraints
3.2.1 High cost of ingredients and production
3.2.2 Growing vegan population & alternatives to whey protein
3.2.3 Health & safety concerns and undefined regulations
3.3 Opportunities
3.3.1 Growing dietary supplement prescription
3.3.2 Surging demand of high quality protein in food industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Whey Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations

4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Whey Protein Concentrate (WPC)
4.1.2 Whey Protein Isolate (WPI)
4.1.3 Hydrolyzed Whey Protein (HWP)
4.1.4 Others
4.2 Market Share, Processing
4.2.1 Ultrafiltration
4.2.2 Ion Exchange
4.2.3 Hydrolysis
4.2.4 Others
4.3 Market Share, Application
4.3.1 Food Infant Formula Confectionary Bakery Snacks Dairy Products Meat Products Others
4.3.2 Beverages
4.3.3 Dietary Supplements
4.3.4 Others

5. Country Market Share
5.1 North America
5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico
5.1.4 Others
5.2 Europe
5.2.1 U.K.
5.2.2 Germany
5.2.3 France
5.2.4 Italy
5.2.5 Spain
5.2.6 Netherlands
5.2.7 Russia
5.2.8 Others
5.3 Asia-Pacific
5.3.1 China
5.3.2 India
5.3.3 Japan
5.3.4 South Korea
5.3.5 Australia
5.3.6 Thailand
5.3.7 Israel
5.3.8 Saudi Arabia
5.3.9 Others
5.4 South America
5.4.1 Brazil
5.4.2 Argentina
5.4.3 Colombia
5.4.4 Others
5.5 Africa
5.5.1 South Africa
5.5.2 Egypt
5.5.3 Nigeria
5.5.4 Others

6. Competitive Analysis
6.1 Market Share Analysis
6.2 Growth Strategies of leading players
6.3 Investment and Development Prospects
6.3.1 Investment in past five years
6.3.2 Investment Opportunities
6.4 Competition Pattern
6.4.1 Concentration Ratio
6.4.2 Industry Competition
6.4.3 Product Competition
6.5 Price Trend Analysis
6.5.1 Product Classifications and Their Prices
6.5.2 Factors Influencing Prices

7. Company Profiles
7.1 Agropur MSI, LLC
7.2 Arla Foods
7.3 Carbery Group
7.4 Champignon-Hofmeister Group
7.5 DMK group
7.6 FriesiandCampina Ingredients
7.7 Glanbia Plc
7.8 Hilmar Cheese Company Inc
7.9 Lactalis Ingredients
7.10 Land O'Lakes Inc
7.11 Leprino Foods Co
7.12 Milk Specialties Global
7.13 Meggle Group
7.14 Saputo Ingredients
7.15 Westland Milk Products
7.16 Fonterra Co-operative Group
7.17 Volac
Note: Product cover images may vary from those shown
3 of 4


4 of 4
  • Agropur MSI, LLC
  • Arla Foods
  • Carbery Group
  • Champignon-Hofmeister Group
  • DMK Group
  • Fonterra Co-operative Group
  • FrieslandCampina Ingredients
  • Glanbia Plc
  • Hilmar Cheese Company Inc
  • Lactalis Ingredients
  • Land O'Lakes Inc
  • Leprino
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown