Population growth, urbanization and stable economic conditions in the last decade had driven a sharp increase in meat consumption. Socio-economic factors have also led to a change in diet pattern leading to increased preference for animal protein. The spike in meat demand has led to a shift towards industrialization in the livestock industry. Industrialization entails heavy dependence on the nutritionally balanced compound feed. The growth in livestock industry will be reflected in the compound feed industry coupled with increased industrialization.
The increased stress of Government on food safety to promote exports of livestock products is driving the demand for compound feed in the country. Increased interest, awareness and scrutiny by consumers, news media, and consumer activist groups is also adding pressure on the manufacturers and suppliers to adapt to safety procedures. More number of meat producers are adopting vertical integration across supply chain to control production systems and create a brand of safe meat products in the market. Heavy reliance on use of quality compound feed is part of the process. The major factors restraining the growth of the compound feed market are competition for raw materials with other industries and susceptibility to volatility in agriculture market exposing the market to price fluctuations.
The poultry feed sector has grown at a healthy rate in the last decade mainly due to adoption of intensive production system and vertical integration of farmers. The sector accounts for around 30% market share of feed industry. The ruminant feed sector is comparatively less developed in China, however developing meat processing sector is expected to create heavy demand in next 10 years. Aquafeed is the high growth market in China due to rapid development in aquaculture and focus of government on exports of seafood. The aquafeed market is expected to grow at the CAGR of around 6% during the forecast period.
Soybean and corn are the major ingredients used for compound feed production in China. Other major raw materials used are cottonseed, DDGS, and cereal by-products among others. The emphasis on feed safety and focus on increasing the shelf life of product along with enhancement of final product has led to increased demand for feed additives, especially from large livestock production units. The country is highly susceptible to price fluctuations in the global agriculture market. The manufacturers minimize the risk by switching to alternative ingredients and moving production base near to producing region.
At present, the demand for compound feed has saturated as a reflection of slowing economy. With slower growth in the market the industry is heading towards consolidation into few larger vertically integrated companies across supply chain. The manufacturers are focused on research and development for product innovation, expansion of production capacity and tapping exports market. The players are also focused on generating demand from small farmers by marketing campaigns, more visibility in retail space, distribution in small package and supply through e-retailing.
- Market trends since 2013 and five year forecasts of market growth
- Detailed analysis of the micro and macro elements influencing demand trends
- Identifying opportunity spaces across segments and countries
- Supply & demand side trend and analysis
- Price trend analysis, investment prospects and competition pattern
- Insights on growth potential of the market
- Detailed analysis of major producers covering financial investments & strategies adopted
- Competitive landscape of the industry
1.1 Research Methodology
1.2 Scope of the Study
2.1 Market Summary By Animal Type
2.2 Market Summary By Additives Type
2.3 Business Trends Summary
3. Industry Dynamics
3.1.1 Emphasis on Industrialization of livestock industry in Asia and South America
3.1.2 Increased consumption of Livestock Products
3.1.3 Growth in Aquaculture Industries
3.1.4 Increased Weightage on safety of meat and milk products
3.2.1 Use of raw materials-Feed vs fuel debate
3.2.2 Anti-Livestock Global Narrative
3.2.3 Growing Consumption of plant based proteins
3.2.4 Environmental concern
3.3.1 Organic Feed
3.3.2 Increasing awareness in Africa
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Compound Feed Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations
4. Market Size and Forecast
4.1 Market Share, Animal Type
4.2 Market Share, Ingredients
4.2.2 Cereals by-Product
4.2.3 Oilseeds & Derivatives
4.2.4 Fats & Oils
4.3 Market Share, Additives Type
4.3.3 Amino Acids
4.3.7 Pellet Binders
5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.4.3 Product Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices
6. Company Profiles
6.3 CP Foods
6.4 DaChan Group (Asia) Ltd.
6.5 De Heus Voeders B.V.
6.6 DeKalb Feeds
6.7 For Farmers B.V.
6.8 Haid Group
6.9 JA Zen-Noh
6.10 Kent Feeds
6.11 New Hope Liuhe
6.12 Nutreco N.V.
6.13 Land O Lakes
6.14 Tangrenshen Group (TRS)
6.15 Wen's Food Group
- CP Foods
- DaChan Group
- De Heus Voeders B.V.
- DeKalb Feeds
- For Farmers B.V.
- Haid Group
- JA Zen-Noh
- Kent Feeds
- Land O Lakes
- New Hope Liuhe
- Nutreco N.V.
- Tangrenshen Group (TRS)
- Wen's Food Group