India Whey Protein Market 2018 Analysis & Forecasts 2014-2022

  • ID: 4474082
  • Report
  • Region: India
  • 80 pages
  • Hypercube Insights
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FEATURED COMPANIES

  • Agropur MSI, LLC
  • Arla Foods
  • Carbery Group
  • DMK Group
  • Glanbia Plc
  • Hilmar Cheese Company Inc
  • MORE
India is one of the largest milk producer in the world and government programs are always inclined to provide support to dairy industry. Changing dietary pattern and consequent customer needs indicates the huge potential for innovations and developments of healthy products out of milk. In recent years, the market of whey protein has exhibited good growth due to rise in health conscious population. The market is expected to grow at CAGR of around 10% for the forecast period.

Major driver for growing whey protein industry in India is growth in consumption of dietary supplements. There is also growing number of health and fitness centers in India. These clubs are the potential target market to advertise sports nutrition products as the demand of whey protein are growing among personal trainers and dieticians. In addition, ever growing demand of convenience natural ingredients combined with the healthy diet has led to a rapid growth in functional beverage market and thus, whey based beverages. In India, 31% of Indians are vegetarians who prefer to consume either plant or animal milk based protein. A vast base of vegetarian population and rising demand for dietary proteins makes product promotion easy for the manufacturers. However, high cost of production is a huge hindrance in the price sensitive market. Poor infrastructure to support the supply chain of dairy industry is another major constraint of the market.

However, since milk is produced in abundance in India, there are many derivatives that are already present in the market since many years. Those derivatives act as an alternative to whey proteins. For instance, most of the population especially, rural population, consumes yoghurt daily, and in recent years many products have been made up of yoghurt which has been an active part of sports nutrition product. Thus, alternative whey product development is believed to act as a restraint to the growing whey protein market in India.

One of the major feature for awareness about the whey protein is rapid shift of population from rural area to urban areas with increasing exposure to advertisements and increasing awareness about global health and fitness trends from social media and television. Presently in India, customers prefers food that provides convenience of use, acceptable price value ratio and good flavor along with major health benefits. As the application of whey as an ingredient in ready to use food and drinks are growing rapidly, these products are expected to be noticed quickly by health conscious Indian population.

The market of whey protein widely influence the dietary supplement industry in India. The application of whey protein and its ingredients across dietary supplement industry is almost 50% of all the applications.

Key Deliverables:
  • Market trends since 2014 and five year forecasts of market growth
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry
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Note: Product cover images may vary from those shown
2 of 4

FEATURED COMPANIES

  • Agropur MSI, LLC
  • Arla Foods
  • Carbery Group
  • DMK Group
  • Glanbia Plc
  • Hilmar Cheese Company Inc
  • MORE
1. Introduction
1.1 Research Methodology
1.2 Scope of the Study
1.3 Assumptions

2. Summary
2.1 Market Summary By Type
2.2 Market Summary By Application
2.4 Business Trends Summary

3. Industry Dynamics
3.1 Drivers
3.1.1 Increasing awareness about health benefits of supplement diets
3.1.2 Growing use of whey proteins in functional food and beverages industry
3.1.3 Increasing demand for dairy alternatives/ ingredients and proteins
3.2 Restraints
3.2.1 High cost of ingredients and production
3.2.2 Growing vegan population & alternatives to whey protein
3.2.3 Health & safety concerns and undefined regulations
3.3 Opportunities
3.3.1 Growing dietary supplement prescription
3.3.2 Surging demand of high quality protein in food industry
3.4 Porter’s Five Forces Analysis
3.4.1 Bargaining power of Suppliers
3.4.2 Bargaining power of Buyers
3.4.3 Degree of Competition
3.4.4 Threat of Substitution
3.4.5 Threat of new entrants
3.5 Future Trends in Whey Protein Industry
3.6 Value Chain Analysis
3.7 Industry Policies & Regulations
3.8 Market Innovations

4. Market Size and Forecast
4.1 Market Share, Type
4.1.1 Whey Protein Concentrate (WPC)
4.1.2 Whey Protein Isolate (WPI)
4.1.3 Hydrolyzed Whey Protein (HWP)
4.1.4 Others
4.2 Market Share, Processing
4.2.1 Ultrafiltration
4.2.2 Ion Exchange
4.2.3 Hydrolysis
4.2.4 Others
4.3 Market Share, Application
4.3.1 Food
4.3.1.3 Infant Formula
4.3.1.2 Confectionary
4.3.1.3 Bakery
4.3.1.4 Snacks
4.3.1.5 Dairy Products
4.3.1.6 Meat Products
4.3.1.7 Others
4.3.2 Beverages
4.3.3 Dietary Supplements
4.3.4 Others

5. Competitive Analysis
5.1 Market Share Analysis
5.2 Growth Strategies of leading players
5.3 Investment and Development Prospects
5.3.1 Investment in past five years
5.3.2 Investment Opportunities
5.4 Competition Pattern
5.4.1 Concentration Ratio
5.4.2 Industry Competition
5.4.3 Product Competition
5.5 Price Trend Analysis
5.5.1 Product Classifications and Their Prices
5.5.2 Factors Influencing Prices

6. Company Profiles
6.1 Agropur MSI, LLC
6.2 Arla Foods
6.3 Carbery Group
6.4 Champignon-Hofmeister Group
6.5 DMK group
6.6 FriesiandCampina Ingredients
6.7 Glanbia Plc
6.8 Hilmar Cheese Company Inc
6.9 Lactalis Ingredients
6.10 Land O'Lakes Inc
6.11 Leprino Foods Co
6.12 Milk Specialties Global
6.13 Meggle Group
6.14 Saputo Ingredients
6.15 Westland Milk Products
6.16 Fonterra Co-operative Group
6.17 Volac
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  • Agropur MSI, LLC
  • Arla Foods
  • Carbery Group
  • Champignon-Hofmeister Group
  • DMK Group
  • Fonterra Co-operative Group
  • FrieslandCampina Ingredients
  • Glanbia Plc
  • Hilmar Cheese Company Inc
  • Lactalis Ingredients
  • Land O'Lakes Inc
  • Leprino
Note: Product cover images may vary from those shown
5 of 4
Note: Product cover images may vary from those shown
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