Connected Consumer Survey 2017: OTT and Digital Economy Services in Middle East and North Africa

  • ID: 4479357
  • Report
  • Region: Africa, Middle East, North Africa
  • 14 pages
  • Analysys Mason Group
1 of 4

Adoption of ecommerce in MENA continues to increase: 28% of respondents make frequent online purchases, but the next tier of customers will be more challenging to serve due to infrastructural limitations.

This report focuses on aspects of Connected Consumer Survey that relate to the behaviour, preferences and plans of smartphone users in the Middle East and North Africa (MENA). In particular, it focuses on respondents' usage of over-the-top (OTT) communications and digital economy services.

This report answers the following questions:

  • Which OTT communications apps are used most in MENA?
  • How does consumer usage of OTT communications services compare with the use of traditional services in MENA?
  • What are the main payment mechanisms for ecommerce in MENA?
  • Which organisations are consumers in MENA most willing to trust with their personal data?
  • What are the trends in operator-led mobile money service usage in MENA?

Survey data coverage:

The research was conducted from August to October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in MENA. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.

Key Questions Answered in this Report

  • Which OTT communications apps are used most in MENA?
  • How does consumer usage of OTT communications services compare with the use of traditional services in MENA?
  • What are the main payment mechanisms for ecommerce in MENA?
  • Which organisations are consumers in MENA most willing to trust with their personal data?
  • What are the trends in operator-led mobile money service usage in MENA?

Who Should Read This Report

  • Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, and the changing role of operators as communications and digital service providers.
  • Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities in mobile communications, ecommerce, payments, and identity management.
  • Equipment/device manufacturers and software providers that want to identify end-user trends in service and device usage and help their operator customers to better address market opportunities in mobile services and services related to ecommerce and payments.

Geographical coverage:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE
READ MORE
Note: Product cover images may vary from those shown
2 of 4
  • Executive Summary
  • OTT Communications and Media
  • Payments and Ecommerce
  • Methodology and Panel Information
Note: Product cover images may vary from those shown
3 of 4

Loading
LOADING...

4 of 4
Note: Product cover images may vary from those shown
Adroll
adroll