Open System Users and E-Liquid Decisions: US Consumer Survey

  • ID: 4480190
  • Report
  • Region: United States
  • 23 Pages
  • ECigIntelligence
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This report, which focuses on consumer e-liquid choices, is the third of a series of studies dealing with open system vaping consumer product choices and behaviour, based on our consumer survey conducted in November 2017. The survey was run in conjunction with Consumer Advocates for Smoke-Free Alternatives Association (CASAA) and received more than 7000 responses from open system vape device users.

We have tried to identify who uses specific purchase channels and what the reasons behind this could be, who buys certain brands and why, and why particular brands stand out in this highly fragmented market. To see who the respondents are, see the methodology section
below.

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1. Executive summary
2. Introduction
3. DIY vs bottled e-liquids
4. Purchase channels for e-liquids
5. Most used e-liquid brand - last purchase
6. Methodology and demographics

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