Smartphone Shipment and Revenue Forecasts in China 2018-2022

  • ID: 4481619
  • Report
  • Region: China
  • 35 Pages
  • Coda Research Consultancy
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Shipments Will Rise by +1.2% CAGR Between 2017 and 2022 to Reach 468 Million in 2022

FEATURED COMPANIES

  • Apple (China)
  • Gionee
  • Huawei
  • LeEco
  • Meizu
  • OPPO
  • MORE

This report provides investors, analysts, OEMs, researchers, business executives and others with analyses and forecasts for the smartphone shipments, average selling prices and revenues in China up to 2022.

Forecasts include:

  • Smartphone shipments by year 2015-2022
  • Smartphone shipments by brand 2015-2022
  • Revenues from smartphone shipments and average selling prices 2015-2022

The report is separated into three sections:

  • Brand overview: Overview of each of the main smartphone brands in China, looking at historical performance, company structures and key executives.
  • Drivers: Drivers to smartphone shipments in China and a focus on drivers to 5G smartphone shipments.
  • Smartphones shipments: Historical data and forecasts to 2022: smartphone shipments by brand, and average selling prices, and revenues. Also, brand performance and expectations for products and market performance by brand for 2018 and into 2019.

Smartphone Shipments

With China reaching saturation, growth in shipments will be slow. The report forecasts that smartphone shipments in 2018 will show a slight fall over 2017 despite some exciting model updates coming onto the market. Over the longer term, shipments will rise by +1.2% CAGR between 2017 and 2022 to reach 468m in 2022. However, the report foresees a small jump in shipments in 2021 as early adopters look to purchase 5G smartphones.

Shipments by Brand

There will be a gradual shrinking in share taken by the smaller brands. The report forecasts that the top five brands will take up more than nine in ten smartphones shipped by 2022. Xiaomi will see the largest rise due in part to changes in its business model, and will take a 22% market share at the end of the forecast period.

Smartphone Revenues

Average selling prices will increase due to costs of production and user upgrades. Average selling prices are forecast to increase at +4.3% CAGR between 2017 and 2022. Revenues are set to increase by +5.5% CAGR over the same period.

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FEATURED COMPANIES

  • Apple (China)
  • Gionee
  • Huawei
  • LeEco
  • Meizu
  • OPPO
  • MORE

1. Brand Overviews
1.1 Overviews of top smartphone brands in China
1.1.1 Huawei
1.1.2 OPPO
1.1.3 Vivo
1.1.4 Xiaomi
1.1.5 Apple (China)
1.1.6 Other brands
1.1.6.1 Samsung
1.1.6.2 Meizu
1.1.6.3 Gionee
1.1.6.4 LeEco

2. Drivers of Smartphone Shipments in China
2.1 Drivers of smartphone shipments
2.1.1 Subsidies
2.1.2 Online channels
2.1.3 Bricks and mortar channels
2.1.4 Handset replacement rates
2.1.5 Market concentration
2.1.6 Market maturation
2.1.7 Supply chains
2.1.8 Pricing
2.1.8.1 Case study: Xiaomi
2.1.9 Innovation
2.1.10 Endorsements and sponsorship
2.2 Focus on drivers to 5G smartphone shipments
2.2.1 Overview of 5G developments and rollout
2.2.2 Factors informing 5G smartphone shipments
2.2.2.1 Speed and extent of rollout
2.2.2.2 5G content and services
2.2.2.3 5G smartphone devices and pricing
2.2.2.4 Subsidies
2.2.2.5 Network sharing

3. Smartphone Shipments
3.1 Brand performance and expectations for 2018/2019
3.1.1 Quarterly smartphone shipments by brand 2015-2017
3.1.1.1 Top selling smartphones
3.1.2 Huawei performance and expectations
3.1.3 Oppo performance and expectations
3.1.4 Vivo performance and expectations
3.1.5 Xiaomi performance and expectations
3.1.6 Apple performance and expectations
3.1.7 Other brands
3.2 Smartphone shipments 2015-2022
3.2.1 Smartphone shipments 2015-2022
3.2.2 Smartphone shipments by brand 2015-2022
3.3 Revenues and average selling prices from smartphone shipments 2015-2022
3.3.1 Factors affecting average selling prices
3.3.2 Operating profits of the top six smartphone brands
3.3.3 Smartphone revenues and average selling prices 2015-2022

4. Methodology

List of Exhibits
Exhibit 1. Smartphone shipments by brand by quarter 2015-2017
Exhibit 2. Smartphone shipments brand market shares by quarter 2015-2017
Exhibit 3. Top ten smartphones sold in 2017 in China by share
Exhibit 4. Smartphone shipments 2015-2022
Exhibit 5. Smartphone shipments by brand 2015-2022 (top five brands plus ‘others’)
Exhibit 6. Smartphone shipments brand market shares 2015-2022 (top five plus ‘others’)
Exhibit 7. Operating profit per smartphone sold in 2017 separated by brand (top six)
Exhibit 8. Estimated operating profit from smartphones shipped in China in 2017 separated by brand (top six)
Exhibit 9. Smartphone revenues and average selling prices 2015-2022

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  • Huawei
  • OPPO
  • Vivo
  • Xiaomi
  • Apple (China)
  • Samsung
  • Meizu
  • Gionee
  • LeEco
Note: Product cover images may vary from those shown
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