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Who's Buying Groceries 13th Edition

  • ID: 4482711
  • Book
  • 284 Pages
  • New Strategist Publications, Inc
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How much Americans spend on food for home consumption. The almost 100 items range from bacon to instant coffee, from frozen vegetables to steak.

The 13th edition of Who’s Buying Groceries is based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey-you can’t get these data online. It examines how much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance.

The 80-plus items examined in this report range from bacon to coffee, cereal, and the supermarket deli. The individual products fall within the categories of cereals and bakery products; meats, poultry, fish, and eggs; dairy products; fruits and vegetables; sugar and other sweets; fats and oils; and a miscellaneous category that includes fresh prepared food, snacks, condiments and seasonings, and nonalcoholic beverages. Also in this edition is a unique analysis of spending since the Great Recession.

Intended Audience:

  • Marketers
  • advertisers
  • small businesses
  • large corporations
  • entrepreneurs
  • consultants
  • business students
  • the libraries that serve them.

It is a one-of-a-kind resource for those who need to understand the dynamics of the grocery market.

Note: Product cover images may vary from those shown
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About the Data in Who’s Buying Groceries
1. Percent reporting expenditure and amount spent, average week, 2014

Household Spending Trends, 2006 to 2014
2. Household spending trends, 2006 to 2014

Household Spending on Groceries, 2006 to 2014
3. Spending on groceries, 2006 to 2014

Household Spending on Groceries by Demographic Characteristic, 2014
4. Groceries: Average spending by age, 2014
5. Groceries: Indexed spending by age, 2014
6. Groceries: Total spending by age, 2014
7. Groceries: Market shares by age, 2014
8. Groceries: Average spending by income, 2014
9. Groceries: Indexed spending by income, 2014
10. Groceries: Total spending by income, 2014
11. Groceries: Market shares by income, 2014
12. Groceries: Average spending by high-income consumer units, 2014
13. Groceries: Indexed spending by high-income consumer units, 2014
14. Groceries: Total spending by high-income consumer units, 2014
15. Groceries: Market shares by high-income consumer units, 2014
16. Groceries: Average spending by household type, 2014
17. Groceries: Indexed spending by household type, 2014
18. Groceries: Total spending by household type, 2014 
19. Groceries: Market shares by household type, 2014
20. Groceries: Average spending by race and Hispanic origin, 2014
21. Groceries: Indexed spending by race and Hispanic origin, 2014
22. Groceries: Total spending by race and Hispanic origin, 2014 
23. Groceries: Market shares by race and Hispanic origin, 2014 
24. Groceries: Average spending by region, 2014 
25. Groceries: Indexed spending by region, 2014
26. Groceries: Total spending by region, 2014
27. Groceries: Market shares by region, 2014 
28. Groceries: Average spending by education, 2014
29. Groceries: Indexed spending by education, 2014 
30. Groceries: Total spending by education, 2014
31. Groceries: Market shares by education, 2014 
32. Apples
33. Artificial Sweeteners
34. Baby Food
35. Bacon
36. Bakery Products, Frozen and Refrigerated
37. Baking Needs and Miscellaneous Products
38. Bananas
39. Beef, Ground
40. Beef, Roast
41. Beef, Steak
42. Biscuits and Rolls
43. Bread and Cracker Products
44. Bread Other than White
45. Bread, White
46. Butter
47. Cakes and Cupcakes
48. Candy and Chewing Gum
49. Carbonated Drinks
50. Cereal, Ready-to-Eat and Cooked
51. Cheese
52. Chicken, Fresh and Frozen
53. Citrus Fruit Other than Oranges
54. Coffee
55. Cookies
56. Crackers
57. Cream
58. Dairy Products Other than Butter, Cheese, Cream,  Ice Cream,
59. Desserts, Prepared
60. Eggs
61. Fats and Oils
62. Fish and Seafood, Canned
63. Fish and Shellfish, Fresh
64. Fish and Shellfish, Frozen
65. Flour
66. Flour, Prepared Mixes
67. Frankfurters
68. Fruit, Canned
69. Fruit, Dried
70. Fruit-Flavored Drinks, Noncarbonated
71. Fruit, Fresh, Total
72. Fruit, Frozen
73. Fruit Juice, Canned and Bottled
74. Fruit Juice, Fresh
75. Fruit Juice, Frozen
76. Ham
77. Ice Cream and Related Products
78. Jams, Preserves, and Other Sweets
79. Lettuce
80. Lunch Meats (Cold Cuts)
81. Margarine
82. Milk, Fresh
83. Nondairy Cream and Imitation Milk
84. Nuts
85. Olives, Pickles, and Relishes
86. Oranges
87. Pasta, Cornmeal, and Other Cereal Products
88. Peanut Butter
89. Pies, Tarts, and Turnovers
90. Pork Chops
91. Potato Chips and Other Snacks
92. Potatoes, Fresh
93. Poultry Other than Chicken
94. Prepared Food (except Desserts, Frozen Meals, and Salads)
95. Prepared Food, Frozen (Other than Meals)
96. Prepared Meals, Frozen
97. Rice
98. Salad Dressing
99. Salads, Prepared
100. Salt, Spices, and Other Seasonings
101. Sauces and Gravies
102. Sausage
103. Soups, Canned and Packaged
104. Sports Drinks
105. Sugar
106. Sweetrolls, Coffee Cakes, and Doughnuts
107. Tea
108. Tomatoes
109. Vegetable Juice, Fresh, Canned, and Frozen
110. Vegetables, Canned
111. Vegetables, Dried
112. Vegetables, Fresh, Total
113. Vegetables, Frozen
114. Water, Bottled

Appendix: Spending by Product and Service Ranked by Amount Spent, 2014


Note: Product cover images may vary from those shown
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