This market research report presents comprehensive information of the Pay TV market in South Korea: platforms (Cable, satellite and IPTV), providers (KT, SK Broadband, LG U+, Skylife, CJ, t-broad, etc.), subscribers (Digital, bundles, enterprise, UHD), products (Live TV, VoD, etc.), revenues (B2C, B2B) and revenue sources (Subscription charge, home shopping channel commissions, etc.)
It also analyzes how South Korean telcos who started late became leaders in the pay TV market and why cable TV provider's subscription, revenue and ARPU have been all declined.
Since the launch of analog cable TV service in 1995, its first pay TV service, South Korea saw more pay TV services joining the market - satellite TV in 2002 and IPTV in 2009. As of June 2017, there are 15 cable TV service providers - five multiple system operators (MSO) like CJ, t-Broad, D'LIVE, HCN and CMB, and ten individual system operators (SO). Satellite TV service is provided by Skylife, a subsidiary of KT, and IPTV service is provided by three Korean network operators (i.e. KT, SK Broadband and LG U+, commonly called 'Big 3' telcos).
As of June 2017, the nation has a total of 30,828,645 pay TV subscribers up by 5.7% from the same period last year, after steady increase by 6.6% on average per year from 2009 through 2016. Since the arrival of IPTV in 2009, cable TV subscription has steadily declined as more customers began to churn to IPTV, leading to the market share in subscription being held by three platforms - 45.3% by cable TV, 44.2% by IPTV and 10.5% by satellite. Although it was a late starter, IPTV is apparently closely trailing cable TV, which has long been unbeatable. Certainly closely enough to outpace cable TV by the end of 2017.
The total revenue of pay TV in the nation last year reached 5,163bn (US$ 4.29bn) up by 9.4% from the previous year, thanks to the outstanding performance of IPTV service providers. Last year, IPTV recorded a market share of 47% in sales, outstripping cable TV at 42% (and satellite TV at 11%) for the first time in eight years since its launch in 2009.
1. Summary: Pay TV Market Overview in South Korea
2. Pay TV Services by Provider in South Korea
3. Pay TV Subscription in South Korea
3.1 Pay TV penetration - Pay TV subscription by individual and household
3.2 Pay TV subscription by platform - Cable TV, IPTV and Satellite TV
3.3 Pay TV subscription by provider
3.4 Pay TV subscribers of KT group (OTV, OTS and Satellite-only)
3.5 Analog vs. Digital subscribers
3.6 Pay TV + phone/Internet bundles subscription
3.7 Business customers
3.8 UHD subscription
4. Pay TV Revenue in South Korea
4.1 Pay TV market
4.2 Pay TV revenue breakdown by source
4.2.1 Revenue from subscription charges
4.2.2 Revenue from home shopping channel commissions
4.2.3 B2C revenue vs. B2B revenue
4.2.4 Pay TV ARPU
4.3 Pay TV revenue breakdown by platform
4.3.1 Cable TV
4.3.3 Satellite TV
4.3.4 Basic channel subscription revenue by platform
4.3.5 VoD revenues by platform
4.3.6 Home shopping channel commission revenue by platform
5.1 Revenue breakdown by provider
5.2 USD to Korean Won (KRW) exchange rate