Who's Buying for Pets 13th Edition

  • ID: 4483551
  • Book
  • Region: United States
  • 62 Pages
  • New Strategist Publications, Inc
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The 13th edition of Who’s Buying for Pets is based on unpublished data collected by the Bureau of Labor Statistics’ 2014 Consumer Expenditure Survey - you can’t get these data online. It examines how much Americans spend on pets by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending picture, it also presents who-are-the-best-customers analyses of the data, showing the demographics of the best and biggest customers at a glance.

The categories examined in this report are pet food; pet purchase, supplies, and medicine; pet services (e.g., grooming and dog walking); and veterinary services. New to this edition is a unique analysis of spending before (2000 to 2006) and after (2006 to 2014) the Great Recession.

Intended Audience:

  • Marketers
  • Advertisers
  • Small businesses
  • Large corporations
  • Entrepreneurs
  • Consultants
  • Business students
  • The libraries that serve them.

It is a one-of-a-kind resource for those who need to understand the dynamics of the pet market in the United States.

Note: Product cover images may vary from those shown
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About the Data in Who’s Buying for Pets  
1. Percent reporting expenditure and amount spent, average week or quarter, 2014

Household Spending Trends, 2006 to 2014
2. Household spending trends, 2006 to 2014

Household Spending on Pets, 2006 to 2014  
3. Pet spending, 2006 to 2014  

Household Spending on Pets by Demographic Characteristic, 2014  
4. Pets: Average spending by age, 2014
5. Pets: Indexed spending by age, 2014
6. Pets: Total spending by age, 2014  
7. Pets: Market shares by age, 2014
8. Pets: Average spending by income, 2014
9. Pets: Indexed spending by income, 2014
10. Pets: Total spending by income, 2014  
11. Pets: Market shares by income, 2014 
12. Pets: Average spending by high-income consumer units, 2014
13. Pets: Indexed spending by high-income consumer units, 2014
14. Pets: Total spending by high-income consumer units, 2014  
15. Pets: Market shares by high-income consumer units, 2014
16. Pets: Average spending by household type, 2014  
17. Pets: Indexed spending by household type, 2014  
18. Pets: Total spending by household type, 2014
19. Pets: Market shares by household type, 2014  
20. Pets: Average spending by race and Hispanic origin, 2014
21. Pets: Indexed spending by race and Hispanic origin, 2014 
22. Pets: Total spending by race and Hispanic origin, 2014  
23. Pets: Market shares by race and Hispanic origin, 2014
24. Pets: Average spending by region, 2014  
25. Pets: Indexed spending by region, 2014
26. Pets: Total spending by region, 2014
27. Pets: Market shares by region, 2014  
28. Pets: Average spending by education, 2014
29. Pets: Indexed spending by education, 2014
30. Pets: Total spending by education, 2014  
31. Pets: Market shares by education, 2014
32. Pet Food 
33. Pet Purchase, Supplies, and Medicines
34. Pet Services
35. Veterinary Services 

Appendix: Spending by Product and Service Ranked by Amount Spent, 2014

Glossary  

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