Best Customers: Demographics of Consumer Demand 12th Edition

  • ID: 4483691
  • Book
  • Region: United States
  • 816 Pages
  • New Strategist Publications, Inc
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Find out how the American marketplace has been transformed by recovery from the Great Recession in the new 12th edition of Best Customers: Demographics of Consumer Demand, with all-important 2014 spending data - the first year of spending recovery. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends since the Great Recession, product by product.

Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2014 Consumer Expenditure Survey - you can’t find this on the Internet - Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers).

Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities.

Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends since the Great Recession, and predicting future trends based on the nation’s changing demographics.

Intended Audience:

  • Marketers
  • Advertisers
  • Small businesses
  • Large corporations
  • Entrepreneurs
  • Consultants
  • Business students
  • The libraries that serve them.

It is a one-of-a-kind resource for those who need to understand the dynamics of the American marketplace.

Note: Product cover images may vary from those shown
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Chapter 1. Alcoholic Beverages 

  • Household Spending on Alcoholic Beverages, 2006 to 2014
  • Alcoholic Beverages Purchased on Trips
  • Beer and Ale at Home
  • Beer and Ale at Restaurants and Bars
  • Whiskey and Other Alcohol (except Beer and Wine) at Home
  • Whiskey and Other Alcohol (except Beer and Wine) at Restaurants and Bars
  • Wine at Home
  • Wine at Restaurants and Bars

Chapter 2. Apparel 

  • Household Spending on Apparel, 2006 to 2014
  • Boys’ Apparel
  • Children’s Shoes
  • Coin-Operated Apparel Laundry and Dry Cleaning
  • Girls’ Apparel
  • Infants’ Apparel
  • Jewelry
  • Men’s Apparel
  • Men’s Shoes
  • Professional Apparel Laundry and Dry Cleaning
  • Sewing, Needlework, and Quilting Materials and Supplies (Including for Household Items)
  • Shoe and apparel repair and alteration
  • Women’s Apparel
  • Women’s Shoes

Chapter 3. Computers 

  • Household Spending on Computers, 2006 to 2014
  • Computer Accessories
  • Computer Information Services
  • Computer Software
  • Computers and Computer Hardware for Nonbusiness Use
  • Internet Services Away from Home
  • Portable Memory
  • Repair of Computer Systems for Nonbusiness Use

Chapter 4. Education

  • Household Spending on Education, 2006 to 2014
  • Books and Supplies, College
  • Books and Supplies, Elementary and High School
  • Finance, Late, and Interest Charges for Student Loans
  • Test Preparation and Tutoring Services
  • Tuition, College
  • Tuition, Elementary and High School
  • Tuition, Vocational and Technical Schools

Chapter 5. Entertainment

  • Household Spending on Entertainment, 2006 to 2014
  • Admission to Sports Events (Including on Trips)
  • Applications, Games, and Ringtones for Handheld Devices
  • Athletic Gear, Game Tables, and Exercise Equipment
  • Bicycles
  • Cable and Satellite Television Services
  • Camping Equipment
  • Catered Affairs, Live Entertainment
  • Catered Affairs, Rental of Party Supplies
  • Club Memberships (Social, Recreational, Health)
  • Compact Disks, Audio Tapes, and Records
  • Fees for Participant Sports (Including on Trips)
  • Fees for Recreational Lessons
  • Hunting and Fishing Equipment
  • Movie, Theater, Concert, Park, Museum, and Other Admissions (Including on Trips)
  • Musical Instrument Purchase, Rental, and Repair
  • Online Gaming Services
  • Personal Digital Audio Players
  • Pets
  • Photo Processing
  • Photographer’s Fees
  • Photographic Equipment
  • Recreational Vehicles (Boats, Campers, Trailers), Purchase and Rental
  • Repair of Television, Radio, and Sound Equipment
  • Satellite Radio Service
  • Sound Components, Equipment, and Accessories
  • Stamp and Coin Collecting
  • Streamed and Downloaded Audio
  • Streamed and Downloaded Video
  • Television Sets
  • Toys, Games, Hobbies, and Tricycles
  • Video Cassette Recorders and Video Disc Players
  • Video Cassettes, Tapes, and Discs
  • Video Game Hardware and Accessories
  • Video Game Software
  • Video Tape, Disc, and Film Rental

Chapter 6. Financial Services 

  • Household Spending on Financial Services, 2006 to 2014
  • Accounting Fees
  • Alimony expenditures
  • Bank Service Charges
  • Cash Contributions to Charitable Organizations
  • Cash Contributions to Educational Institutions
  • Cash Contributions to Political Organizations
  • Cash Contributions to Religious Organizations
  • Cash Gifts to Members of Other Households
  • Cemetery Lots, Vaults, Maintenance Fees
  • Child Support
  • Contributions to Retirement Accounts (Nonpayroll Deposits)
  • Credit Card Membership Fees
  • Deductions for Government Retirement
  • Deductions for Private Pensions (Payroll Deductions)
  • Deductions for Social Security
  • Finance, Late, and Interest Charges for Credit Cards
  • Finance, Late, and Interest Charges for Loans Other than Mortgage, Vehicle, and Student
  • Funeral Expenses
  • Insurance, Life and Other Personal except Health
  • Legal Fees
  • Lottery and Gambling Losses
  • Occupational Expenses
  • Safe Deposit Box Rental
  • Shopping Club Membership Fees
  • Support for College Students

Chapter 7. Furnishings and Equipment 

  • Household Spending on Furnishings and Equipment, 2006 to 2014
  • Appliances, Major
  • Bathroom Linens
  • Bedroom Furniture, except Mattresses and Springs
  • Bedroom Linens
  • Closet and Storage Items
  • Curtains and Draperies
  • Floor Coverings (non-permanent)
  • Household Decorative Items and Clocks
  • Housewares
  • Infants’ Equipment and Furniture
  • Kitchen Appliances, Small Electric
  • Kitchen and Dining Room Furniture
  • Kitchen, Dining Room, and Other Linens
  • Lamps, Lighting Fixtures, and Ceiling Fans
  • Laundry and Cleaning Equipment
  • Lawn and Garden Equipment
  • Living Room Chairs and Tables
  • Mattresses and Springs
  • Outdoor Equipment
  • Outdoor Furniture
  • Plants and Fresh Flowers, Indoor
  • Portable Heating and Cooling Equipment
  • Power and Hand Tools
  • Slipcovers and Decorative Pillows
  • Sofas
  • Wall Units, Cabinets, and Other Furniture
  • Window Coverings

Chapter 8. Gifts for People in Other Households 

  • Household Spending on Gifts for People in Other Households, 2006 to 2014
  • Gifts of Alcoholic Beverages
  • Gifts of Appliances and Housewares
  • Gifts of Education Expenses
  • Gifts of Entertainment
  • Gifts of Food
  • Gifts of Health Care Expenses
  • Gifts of Household Equipment
  • Gifts of Household Textiles
  • Gifts of Housekeeping Supplies
  • Gifts of Infants’ Apparel
  • Gifts of Jewelry and Watches
  • Gifts of Men’s and Boys’ Apparel.
  • Gifts of Transportation
  • Gifts of Women’s and Girls’ Apparel

Chapter 9. Groceries 

  • Household Spending on Groceries, 2006 to 2014
  • Artificial Sweeteners
  • Baby Food
  • Bacon
  • Bakery Products, Frozen and Refrigerated
  • Baking Needs and Miscellaneous Products
  • Bananas
  • Beef, Ground
  • Beef, Roast
  • Beef, Steak
  • Biscuits and Rolls
  • Bread and Cracker Products
  • Bread Other than White
  • Bread, White
  • Butter
  • Cakes and Cupcakes
  • Candy and Chewing Gum
  • Carbonated Drinks
  • Cereal, Ready-to-Eat and Cooked
  • Cheese
  • Chicken, Fresh and Frozen
  • Citrus Fruit Other than Oranges
  • Coffee
  • Cookies
  • Crackers
  • Cream
  • Dairy Products Other than Butter, Cheese, Cream, Ice Cream, and Milk
  • Desserts, Prepared
  • Eggs
  • Fats and Oils
  • Fish and Seafood, Canned
  • Fish and Shellfish, Fresh
  • Fish and Shellfish, Frozen
  • Flour
  • Flour, Prepared Mixes
  • Frankfurters
  • Fruit, Canned
  • Fruit, Dried
  • Fruit-Flavored Drinks, Noncarbonated
  • Fruit, Fresh, Total
  • Fruit, Frozen
  • Fruit Juice, Canned and Bottled
  • Fruit Juice, Fresh
  • Fruit Juice, Frozen
  • Ham
  • Ice Cream and Related Products
  • Jams, Preserves, and Other Sweets
  • Lettuce
  • Lunch Meats (Cold Cuts)
  • Margarine
  • Milk, Fresh
  • Nondairy Cream and Imitation Milk
  • Nuts
  • Olives, Pickles, and Relishes
  • Oranges
  • Pasta, Cornmeal, and Other Cereal Products
  • Peanut Butter
  • Pies, Tarts, and Turnovers
  • Pork Chops
  • Potato Chips and Other Snacks
  • Potatoes, Fresh
  • Poultry Other than Chicken
  • Prepared Food (except Desserts, Frozen Meals, and Salads)
  • Prepared Food, Frozen (Other than Meals)
  • Prepared Meals, Frozen
  • Rice
  • Salad Dressing
  • Salads, Prepared
  • Salt, Spices, and Other Seasonings
  • Sauces and Gravies
  • Sausage
  • Soups, Canned and Packaged
  • Sports Drinks
  • Sugar
  • Sweetrolls, Coffee Cakes, and Doughnuts
  • Tea
  • Tomatoes
  • Vegetable Juice, Fresh, Canned, and Frozen
  • Vegetables, Canned
  • Vegetables, Dried
  • Vegetables, Fresh, Total
  • Vegetables, Frozen
  • Water, Bottled

Chapter 10. Health Care

  • Household Spending on Health Care, 2006 to 2014
  • Dental Services (Out-of-Pocket Expenses)
  • Drugs, Nonprescription
  • Drugs, Prescription (Out-of-Pocket Expenses)
  • Eye Care Services (Out-of-Pocket Expenses)
  • Eyeglasses and Contact Lenses (Out-of-Pocket Expenses)
  • Health Insurance, Including Medicare and Supplements (Out-of-Pocket Payments)
  • Hearing Aids
  • Hospital Room and Services (Out-of-Pocket Expenses)
  • Lab Tests and X-rays (Out-of-Pocket Expenses)
  • Long-term Care Insurance
  • Medicare Premiums
  • Medicare Prescription Drug Premiums
  • Medicare Supplements, Commercial
  • Nonphysician Health Care Professional Services (Out-of-Pocket Expenses)
  • (Acupuncturists, Chiropractors, Nurse Practitioners, etc.)
  • Physician Services (Out-of-Pocket Expenses)
  • Topicals and Dressings
  • Vitamins, Nonprescription

Chapter 11. Household Services

  • Household Spending on Household Services, 2006 to 2014
  • Appliance Repair, Including at Service Center
  • Babysitting and Childcare
  • Care for the Elderly, Invalids, Handicapped, Etc.
  • Day Care Centers, Nursery Schools, and Preschools
  • Gardening and Lawn Care Service
  • Housekeeping Services
  • Moving, Storage, and Freight Express
  • Security System Service Fee
  • Termite and Pest Control Products and Services
  • Water Softening Service

Chapter 12. Housekeeping Supplies 

  • Household Spending on Household Supplies, 2006 to 2014
  • Cleansing and Toilet Tissue, Paper Towels, and Napkins
  • Laundry and Cleaning Supplies
  • Lawn and Garden Supplies
  • Postage
  • Stationery, Stationery Supplies, Giftwrap

Chapter 13. Personal Care Products and Services 

  • Household Spending on Personal Care Products and Services, 2006 to 2014
  • Cosmetics, Perfume, and Bath Products
  • Deodorants, Feminine Hygiene, and Miscellaneous Personal Care Products
  • Hair Care Products
  • Oral Hygiene Products
  • Personal Care Services
  • Shaving Products

Chapter 14. Reading Material 

  • Household Spending on Reading Material, 2006 to 2014
  • Books
  • Digital Book Readers
  • Magazine and Newspaper Subscriptions
  • Magazines and Newspapers, Nonsubscription

Chapter 15. Restaurants and Carry-Outs

  • Household Spending at Restaurants and Carry-outs, 2006 to 2014
  • Breakfast and Brunch at Fast-Food Restaurants, Including Take-Outs, Deliveries,
  • Concession Stands, Buffets, and Cafeterias (except Employer and School)
  • Breakfast and Brunch at Full-Service Restaurants
  • Dinner at Fast-Food Restaurants, Including Take-Outs, Deliveries,
  • Concession Stands, Buffets, and Cafeterias (except Employer and School)
  • Dinner at Full-Service Restaurants
  • Lunch at Employer and School Cafeterias
  • Lunch at Fast-Food Restaurants, Including Take-Outs, Deliveries,
  • Concession Stands, Buffets, and Cafeterias (except Employer and School)
  • Lunch at Full-Service Restaurants
  • Restaurant and Carry-Out Food on Trips
  • Snacks at Employer and School Cafeterias
  • Snacks at Fast-Food Restaurants, Including Take-Outs, Deliveries,
  • Concession Stands, Buffets, and Cafeterias (except Employer and School)
  • Snacks at Full-Service Restaurants
  • Snacks at Vending Machines and Mobile Vendors

Chapter 16. Shelter 

  • Household Spending on Shelter, 2006 to 2014
  • Home Equity Loan and Line of Credit Interest
  • Insurance, Homeowner’s
  • Insurance, Tenant’s
  • Maintenance and Repair Materials and Services, Rented Home
  • Maintenance and Repair Materials, Owned Home
  • Maintenance and Repair Services, Owned Home
  • Mortgage Interest
  • Property Management and Security, Owned Home
  • Property Taxes
  • Rent
  • Vacation Homes, Owned

Chapter 17. Telephone Service and Equipment

  • Household Spending on Telephone Service and Equipment, 2006 to 2014
  • Cellular Phone Service
  • Residential Telephone Service
  • Telephones and Accessories

Chapter 18. Tobacco Products

  • Household Spending on Tobacco Products, 2006 to 2014
  • Cigarettes
  • Smoking Accessories
  • Tobacco Products Other than Cigarettes

Chapter 19. Transportation

  • Household Spending on Transportation, 2006 to 2014
  • Automobile Service Clubs and GPS Services
  • Car and Truck Lease Payments
  • Cars, New
  • Cars, Used
  • Gasoline and Motor Oil (Including on Trips)
  • Mass Transit Fares, Intracity
  • Motorcycles, new and used
  • Oil Change, Lube, and Oil Filters
  • Parking Fees (Excluding at Residence) and Tolls
  • Taxi Fares and Limousine Service in Home Town
  • Tires (Purchased, Replaced, Installed)
  • Towing Charges
  • Trucks, New
  • Trucks, Used
  • Vehicle Finance Charges
  • Vehicle Insurance
  • Vehicle Maintenance and Repair (Includes Oil Changes and Tires)
  • Vehicle Rentals (Including Rentals on Trips)

Chapter 20. Travel

  • Household Spending on Travel, 2006 to 2014
  • Airline Fares
  • Alcoholic Beverages Purchased on Trips
  • Bus Fares, Intercity
  • Gasoline and Motor Oil on Trips
  • Groceries on Trips
  • Local Transportation on Trips
  • Lodging on Trips
  • Luggage
  • Parking Fees and Tolls on Trips
  • Recreational Expenses on Trips
  • Restaurant and Carry-Out Food on Trips
  • Ship Fares
  • Train Fares, Intercity
  • Vehicle Rentals on Trips

Chapter 21. Utilities

  • Household Spending on Utilities, 2006 to 2014
  • Bottled Gas
  • Electricity
  • Fuel Oil
  • Natural Gas
  • Trash Collection
  • Water and Sewer

Appendix A: About the Consumer Expenditure Survey
Appendix B: Percent Reporting Expenditure and Amount Spent, Average Quarter 2014 
Appendix C: Spending by Product and Service Ranked by Amount Spent, 2014
Appendix D: Household Spending Trends, 2006 to 2014


Note: Product cover images may vary from those shown
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Note: Product cover images may vary from those shown