Indonesia B2C E-Commerce Market 2018

  • ID: 4495804
  • Report
  • Region: Indonesia
  • 70 pages
  • yStats GmbH & Co. KG
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Online Retail Sales Growth in Indonesia Outpaces Regional Neighbors

FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Jd.com Inc
  • Lazada Group SA
  • MatahariMall.com
  • PT Bukalapak
  • PT MetraPlasa
  • MORE

“Indonesia B2C E-Commerce Market 2018,” provides market data, trends and shopper preferences in this populous Southeast Asian nation. The report cites a prediction that Indonesia will have the highest growth rate in online retail through 2021, compared to six neighboring nations.

Recent high double-digit growth rates in B2C E-Commerce in Indonesia are propelled by the growing middle class in the country as well as increased Internet connectivity. Sources cited in the report predict that Indonesia will lead the Southeast Asia region in online retail sales in 2021 and will be among global leaders in growth among emerging markets. The online growth is attracting large investments in Indonesia’s E-Commerce, and is taking place in the face of challenges such as the island geography plus low Internet and banking penetration.

One key to the rapid growth in online retail sales in Indonesia is the proliferation of mobile Internet connections with the attendant mobile shopping. Nearly 75% of Internet traffic is through mobile, and leading online shopping sites report that most of their connections come from mobile devices. Social media such as Facebook and Instagram also are impacting E-Commerce in Indonesia, as many sellers advertise and receive orders through them, though the country’s leading online merchants such as Blibli, Lazada and Tokopedia also play an important role through their websites, according to this publication. 

Questions Answered in this Report

  • What is the estimated size of the B2C E-Commerce market in Indonesia in 2018?
  • How fast is Indonesia’s online retail projected to growth through 2021?
  • What are the key trends in Indonesian B2C E-Commerce?
  • Which product categories are purchased by online shoppers in Indonesia the most?
  • Who are the leading players of the B2C E-Commerce market in Indonesia?
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FEATURED COMPANIES

  • Alibaba Group Holding Ltd
  • Jd.com Inc
  • Lazada Group SA
  • MatahariMall.com
  • PT Bukalapak
  • PT MetraPlasa
  • MORE

1. Management Summary

2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, March 2018
Retail E-Commerce Sales Forecast in Indonesia, Compared to Selected Emerging Markets Worldwide, in USD billion, 2025f
Retail E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, in USD billion, 2016 & 2021f, and CAGR, in %, 2016-2021f
Selected Socio-Economic Characteristics, incl. Population, in thousands, GDP, in USD million, Y-o-Y Change in GDP, in %, GDP per Capita, in USD, and GDP per Capita PPP, in International Dollars, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2016
Internet Penetration, in % of Individuals, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2015 & 2016
Breakdown of Digital Consumers in Six Southeast Asian Markets by Country, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Year-on-Year Growth Rate in Number of Digital Consumers, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, 2017
Breakdown of the Number of E-Commerce Orders by Payment Methods, in %, by Indonesia, Philippines, Singapore, Thailand, March 2017
Payment Methods Offered by E-Commerce Merchants, in % of E-Commerce Merchants, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Mobile Share of Traffic to E-Commerce Sites, in %, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average Conversion Rate on E-Commerce Sites, in %, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, by Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam, June  2017

3. Trends
Number of Smartphone Users, in millions, 2017e & 2020f
Breakdown of Devices Used to Access the Internet, in % of Internet Users, 2017
Breakdown of Internet Traffic by Device, in %, February 2018
Activities Performed via Smartphone, incl. “Shopping Online”, in % of Smartphone Users, July 2017
Average Conversion Rate on E-Commerce Sites, in %, by Mobile, Desktop and Total, June 2017
Average E-Commerce Order Value, in USD, by Mobile, Desktop and Total, June  2017
Online Resources That Inspire Consumers to Make Certain Purchases, in % of Online Shoppers, 2016
Breakdown of Frequency of Buying Goods in Social Networks, in % of Social Network Users, June 2017
Product Categories Purchased Online via Social Networks, in % of Respondents Who Make Purchases via Social Networks, June 2017

4. Sales & Shares
Retail E-Commerce Sales, in USD billion, 2016 & 2021f
Retail E-Commerce Sales, in USD billion, 2018f & 2021f
E-Commerce Sales Share of GDP and of Total Household Consumption, in %, 2016
E-Commerce Share of Retail Sales, in %, 2016

5. Users & Shoppers
Internet Penetration, in % of Individuals, 2011 - 2017e
Breakdown of Internet Users, by Age Group and Gender, in %, 2017
Online Shopper Penetration, in % of Internet Users, 2017
Share of Internet Users Selling Online, in % of Internet Users, 2017
Share of Households with Members Who Have Experience in Online Shopping, in %, 2017e
Breakdown of Frequency of Shopping Online, in % of Internet Users, Q1 2017
Breakdown of Frequency of Shopping Online, in % of Respondents, 2016 & 2017
Breakdown of Online Spending in IDR, in % of Online Shoppers, 2017
Number of Online Shoppers, in millions, 2016 & 2021f

6. Products
Share of Online Shoppers Who Prefer to Buy Selected Product Categories Online, in %, by Category, 2016
Share of Online Shoppers Who Are Likely to Purchase Grocery Online in the Next 12 Months, in %, 2018e

7. Payment
Top 3 Payment Methods Used in E-Commerce, in % of Internet Users, 2016
Breakdown of Payment Methods Preferred in E-Commerce, in % of Online Shoppers, April 2017
Credit Card Uses, in % of Banked Adults Interested in Owning a Credit Card, March 2017
Breakdown of Main Purposes of Using Online Banking, incl. “Shopping Online”, in % of Users, March 2017

8. Delivery
Reasons Customers Shop at Certain Retailers, in % of Online Shoppers, 2016
Overview of Shipping Features Offered to Selected Major E-Commerce Websites, incl. Free Shipping and Order Tracking, November 2017
Overview of Estimated Delivery Times of Selected Third-Party Delivery Services for Deliveries from Jakarta to Surabaya, in Days, November 2017

9. Players
Overview of E-Commerce Players, March 2018
Breakdown of the Number and Value of VC Deals by Sector, incl. E-Commerce, in %, January 2012-August 2017 (Total)
Top Local E-Commerce Websites by Unique Visitors, in thousands, by Total, Mobile and Desktop, incl. Total Minutes Spent, in millions, Total Views, in millions, and Average Minutes per View, June 2017
Top 10 Local B2C E-Commerce Websites, by Total Visits, in millions, February 2018
Top 3 Local C2C E-Commerce Websites, by Total Visits, in millions, February 2018
Breakdown of Platforms Used to Purchase Groceries Online, in % of Internet Users, December 2016

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  • Alibaba Group Holding Ltd
  • Jd.com Inc
  • Lazada Group SA
  • MatahariMall.com
  • PT Bhinneka Mentaridimensi
  • PT Bukalapak
  • PT MetraPlasa
  • PT Sumber Trijaya Lestari
  • PT Tokopedia
  • PT XL Planet Digital Tbk
  • Sea Ltd
  • Zalora
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