Connected Consumer Survey 2017: Mobile Service and Device in the Middle East and North Africa

  • ID: 4495823
  • Report
  • 14 pages
  • Analysys Mason Group
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Operators in the Middle East and North Africa Should Experiment With New Data Strategies to Encourage Customers to Move to Higher Tiers

This report focuses on aspects of the Connected Consumer Survey that relate to the behaviour, preferences and plans of mobile users in the Middle East and North Africa (MENA). In particular, it focuses on respondents’ usage of mobile services and devices.

This report answers the following questions:

  • How strongly do operators perform as smartphone sales channels, and how does their performance relate to consumers’ choice of tariffs?
  • What is the average consumer spend on handsets and how can operators capture a larger share of this spend?
  • What are the mobile data usage patterns among respondents and how does data pricing affect these patterns?
  • What impact does 4G have on mobile users’ spend and engagement with their smartphones?
  • What are the data utilisation levels for contract subscribers and what effects do differing approaches to overage have?

Survey data coverage:

The research was conducted between August and October 2017. The survey groups were chosen to be representative of the mobile-Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 4500 respondents in the region.

Key Questions Answered in this Report

  • How strongly do operators perform as smartphone sales channels, and how does their performance relate to consumers’ choice of tariffs?
  • What is the average consumer spend on handsets and how can operators capture a larger share of this spend?
  • What are the mobile data usage patterns among respondents and how does data pricing affect these patterns?
  • What impact does 4G have on mobile users’ spend and engagement with their smartphones?
  • What are the data utilisation levels for contract subscribers and what effects do differing approaches to overage have?

Who Should Read This Report

  • Operator-based strategy executives and marketing managers who are interested in understanding consumer market trends, the role of operators as content distribution channels, and the impact of differing approaches to pricing in the market.
  • Market intelligence and research executives in service providers that are responsible for understanding end-user trends and supporting business units in identifying and addressing new opportunities.
  • Product managers and service performance managers that wish to understand how particular aspects of service design and network performance influence customer satisfaction and what are the key levers to improving retention.

Geographical coverage:

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • United Arab Emirates (UAE)
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